“I’ve been able to make a much deeper connection with my audience,” Flynn said. “When I go to conferences, the first thing people who meet me say is, ‘I love listening to your podcast.’”
He has become an expert at connecting with his audience. Over 71,000 people subscribe to his blog, and thousands more follow his social media accounts and download his podcasts.
“Business isn’t B2B anymore, or B2C,” said Flynn, “It’s P2P—person to person,” attributing that insight to Chris Ducker.
Podcasting is becoming a very popular medium.
It gives you access to an immense audience already downloading podcasts from iTunes.
Not only that, podcasting allows you to form a deeper relationship with prospects because they can hear your voice.
They can hear the person behind the website, company or product.
Below are three ideas to gain new customers, whether you start a new podcast or not!
#1: Choose to Interview Guests Who Are Your Ideal Prospects
Many businesses are discovering the power of audio podcasting and how this content can help them grow their business.
So we asked the podcasting experts to share their tips.
What follows will help you connect with your audience on a more personal level and extend your online community.
Podcasting is a lot like on-demand talk radio.
There are hundreds of millions of people walking around with podcast-enabled smartphones.
Those people have moments where they’d love to consume some engaging or educational content (while driving, while walking, while at the gym…).
Podcasting offers a popular and growing platform for businesses.
That’s why Social Media Examiner recently started the Social Media Marketing podcast.