Podcast to Book Deal: How to Turn Your Passion Into Profit

Do you host a podcast or write a blog?

Want to know what it takes to get a book deal?

To discover how to turn your content into a book deal, I interview Lewis Howes.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Lewis Howes, co-author of LinkedWorking (a book focused on LinkedIn) and Ultimate Webinar Marketing Guide. His podcast is called The School of Greatness (a top 100 podcast in iTunes). He also has a brand-new book by the same title: The School of Greatness.

Lewis will explore how he went from podcasting to a book deal.

You’ll discover how Lewis pivoted the focus of his business into something he loves.

podcast 169 lewis howes

Listen as Lewis Howes shares what marketers need to know about turning their passion into profit.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

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Proof That Podcasting Will Benefit Your Business

social media case studiesPat Flynn of The Smart Passive Income Blog has parlayed his everyday-guy persona into a six-figure income supported heavily by podcasting.

“I’ve been able to make a much deeper connection with my audience,” Flynn said. “When I go to conferences, the first thing people who meet me say is, ‘I love listening to your podcast.’”

He has become an expert at connecting with his audience. Over 71,000 people subscribe to his blog, and thousands more follow his social media accounts and download his podcasts.

“Business isn’t B2B anymore, or B2C,” said Flynn, “It’s P2P—person to person,” attributing that insight to Chris Ducker.

marketing management podcast

Pat Flynn’s Smart Passive Income Podcast is currently number 1 in Business: Management & Marketing.



3 Ways Podcasting Can Land You Customers

social media how toHave you thought about using the power of podcasting to gain customers?

Podcasting is becoming a very popular medium.

It gives you access to an immense audience already downloading podcasts from iTunes.

Not only that, podcasting allows you to form a deeper relationship with prospects because they can hear your voice.

They can hear the person behind the website, company or product.


Find prospects through podcasting. Image source: iStockPhoto.

Below are three ideas to gain new customers, whether you start a new podcast or not!

#1: Choose to Interview Guests Who Are Your Ideal Prospects

Interviewing someone for an hour can start to build a relationship. It also gives you an easy way in the door to a company or person that might be hard to reach otherwise.



6 Podcasting Tips From the Pros

social media how toThinking of getting into podcasting?

Many businesses are discovering the power of audio podcasting and how this content can help them grow their business.

So we asked the podcasting experts to share their tips.

What follows will help you connect with your audience on a more personal level and extend your online community.

Why Podcasting?

Podcasting is a lot like on-demand talk radio.

There are hundreds of millions of people walking around with podcast-enabled smartphones.

Those people have moments where they’d love to consume some engaging or educational content (while driving, while walking, while at the gym…).

Podcasting offers a popular and growing platform for businesses.

That’s why Social Media Examiner recently started the Social Media Marketing podcast.



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