Are you wondering if now is the right time to start?
To learn about the amazing growth and the opportunities that exist for marketers, I interview Michael Wolf for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Michael Wolf, who is the host of the NextMarket Podcast. He’s also the chief analyst at NextMarket Insights, where he tracks the growing world of podcasting. Michael’s approach to analyzing podcasting is unique.
Michael shares the research he carried out to help him discover more about podcasting, and where the market is headed.
You’ll discover why the business category is one of the biggest areas for growth, and the reason why advertisers are now taking notice.
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Many businesses are discovering the power of audio podcasting and how this content can help them grow their business.
So we asked the podcasting experts to share their tips.
What follows will help you connect with your audience on a more personal level and extend your online community.
Podcasting is a lot like on-demand talk radio.
There are hundreds of millions of people walking around with podcast-enabled smartphones.
Those people have moments where they’d love to consume some engaging or educational content (while driving, while walking, while at the gym…).
Podcasting offers a popular and growing platform for businesses.
That’s why Social Media Examiner recently started the Social Media Marketing podcast.
Podcasting is like any other content medium. To both provide value and keep your audience returning, it’s best that you have a plan that maximizes your potential.
The most important feedback I can give potential (or current) podcasters is that you should take the medium seriously, possibly more seriously than you treat your blog. We’ll talk about why that is throughout this piece, but for now, I ask that you consider podcasting not as a way to get cheap traffic, but as a professional media outlet.
Podcasting has taken on new steam in recent years. Many individuals, from well-known celebrities to people like you and I have had achieved great success with podcasting.
This article will show you precisely what you need to know.
Is There Money in Podcasting?
According to Wikipedia, “A podcast (or non-streamed webcast) is a series of digital media files (either audio or video) that are released episodically and often downloaded through web syndication.”