Podcasting for Business: What You Need to Know
In this video I interview Cliff Ravenscraft, podcast producer and founder of Podcast Answer Man.
Cliff explains why businesses need to consider getting into podcasting and the opportunities podcasting offers. He tells you how to share your expertise on podcasts to bring in more business.
Be sure to check out the takeaways below after you watch the video.
How to Turn Your Email Into a Social Media Hub With Posterous
In the world of social media, it’s easy to become overwhelmed in a sea of profiles and status updates. With so many services and so little time, wouldn’t it be nice if posting to your social media profiles was as simple as sending an email? With Posterous, it is.
Posterous allows you to post to 20 or so social media platforms via email. Posting to LinkedIn, Facebook, Twitter, even YouTube and Picasa is as simple as sending an email. And we’re not talking simple text-based posts either.
With Posterous, you can create full-screen photo galleries, groups for sharing and collaborating or just simply pass on an article you read on the Internet all by sending an email. Add a smartphone and you’ve got a powerful way to create and share content on the road.
4 Steps to Podcasting Success
Are you thinking of becoming a podcaster? Are you curious about what it takes to become successful? If you answered yes, this article is for you.
Podcasting is like any other content medium. To both provide value and keep your audience returning, it’s best that you have a plan that maximizes your potential.
The most important feedback I can give potential (or current) podcasters is that you should take the medium seriously, possibly more seriously than you treat your blog. We’ll talk about why that is throughout this piece, but for now, I ask that you consider podcasting not as a way to get cheap traffic, but as a professional media outlet.
5 Steps to Starting Your Own Podcasting Show
Have you thought about podcasting? Does the idea of having your own Internet radio show sound exciting?
Podcasting has taken on new steam in recent years. Many individuals, from well-known celebrities to people like you and I have had achieved great success with podcasting.
This article will show you precisely what you need to know.
Is There Money in Podcasting?
According to Wikipedia, “A podcast (or non-streamed webcast) is a series of digital media files (either audio or video) that are released episodically and often downloaded through web syndication.”
When it first started, podcasting was probably ahead of its time. Though it arrived on the scene years ago, there was a time when people thought that the format was dead. My, how things have changed.
3 Simple Ways to Repurpose Your Blog Posts for More Exposure
How many ways are you leveraging your blog posts?
Most people write a post and that’s the end of it. You’re probably syndicating your blog feed to the usual places: Facebook, Twitter and LinkedIn, at the very least. And that’s a good thing.
Yet there are many other ways to get more mileage out of your content.
As discussed in one of my prior articles, content syndication is just one part of the equation. But to really get the most leverage from your blog, think about how many ways you can repurpose the content (and then syndicate the new formats to all the usual sites).
Six Ways Blogs Are Changing the Web
Call me biased, but blogs are changing everything and WordPress is leading the charge. Millions of blogs have sprung up over the last few years and transformed the publishing world.
This represents a big opportunity for your business.
A Little Context
In the early days of the Internet, websites were static creatures. Once a site was published, that’s pretty much how it stayed. Websites were built by programmers and even minor changes required contacting the designer or a specialized web manager.
Then came the blog.
Blogging turned the once-boring website into an ever-changing, dynamic creature. With the advent of the blog came blogging software and the ability to quickly publish content.
4 Steps to Driving Faster Sales With Social Media Content
One of the key benefits of social media (that’s rarely discussed) is its ability to resolve doubt and confusion among fence-sitters.
Yes, your prospective customers are likely confused and possibly uncertain.
During my 15 years of website strategy and usability work (before I went all “social media” on you), I tried very hard to live by the two-click rule—answering the most common questions customers have about your business on your site within two clicks.
