Do your words sell?

Want to sharpen your copywriting skills?

To explore the art of persuasion and why it’s important to social marketers, I interview Ray Edwards.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Ray Edwards, author of Writing Riches and MoneyWords. He’s host of The Ray Edwards Show. His latest book is called How to Write Copy That Sells: The Step-by-Step System for More Sales, to More Customers, More Often.

Ray will explore how to craft written and spoken words that sell.

You’ll discover why marketers should care about creating persuasive content.

podcast 192 ray edwards art of persuasion

Listen as Ray Edwards shares what marketers need to know about the art of persuasion and how to craft words that sell.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

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Do you have comments enabled on your blog?

Have you ever turned them off?

To discover why big bloggers turned their comment systems back on, I interview Michael Hyatt and Brian Clark.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Michael Hyatt and Brian Clark. Michael is author of Platform and co-author of the new book, Living Forward: A Proven Plan to Stop Drifting and Get the Life You Want. He’s also an avid blogger at MichaelHyatt.com and host of the This Is Your Life podcast. Brian is CEO of Rainmaker Digital, founder of Copyblogger, host of the Unemployable podcast, and evangelist for the Rainmaker Platform.

Back in May 2014, I had Mark Schaefer and Tim McDonald (who was with Huffington Post) on the show to talk about the trend of big blogs shutting down their comments. This was spurred by a controversial post from Copyblogger entitled, “Why We’re Removing Comments on Copyblogger” from March 2014. In January 2015, Michael Hyatt published, “I’ve Pulled Comments from My Blog-Here’s Why.”

Michael and Brian will explore why the initial decision to remove comments was made and why those comments are now back.

You’ll also discover tips for how to grow your email list.

podcast 191 michael hyatt and brian clark turn comments back on

Listen as Michael Hyatt and Brian Clark share what marketers need to know about why major bloggers are bringing comments back.

Share your feedback, read the show notes and get the links mentioned in this episode below.

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social media how toAre you interested in starting a podcast?

Want tips to manage and promote your podcast effectively?

Creating a successful podcast doesn’t have to be a time-consuming process. Today, tools can help streamline activities such as finding guests, publishing audio, and promoting episodes.

In this article you’ll discover how to manage your podcast from start to finish.

podcast management tools

Discover tools and a checklist to manage your podcast effectively.

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Do you use Facebook ads?

Want to learn the latest strategies?

To discover what’s changed with Facebook ads and how to get better results, I interview Rick Mulready.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Rick Mulready, the host of the Art of Paid Traffic podcast. He’s a Facebook Ads coach and has numerous courses on Facebook advertising, including the FB ADvantage.

Rick will explore what’s changed with Facebook ads and share new strategies that work.

You’ll discover best practices for video ads, carousel ads, and more.

podcast 190 rick mulready facebook ad strategy

Listen as Rick Mulready shares what marketers need to know about adapting their strategies to recent changes in Facebook Ads.

Share your feedback, read the show notes and get the links mentioned in this episode below.

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Do you broadcast on Periscope?

Want to use it to connect with and grow your audience?

To discover how to use Periscope for your business, I interview Kim Garst.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Kim Garst, author of Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media. Her agency Boom! Social helps businesses understand the selling side of social media. Kim is also VERY active on Periscope.

Kim will explore Periscope, the live video platform from Twitter, and how your business can benefit from it.

You’ll discover tools for analytics and saving your scopes.

podcast 189 kim garst periscope live video

Listen as Kim Garst shares what marketers need to know about Periscope, live video, and how your business can benefit.

Share your feedback, read the show notes and get the links mentioned in this episode below.

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Do you use videos to enhance your brand?

Want to find ways to grow your business?

To discover how he created a video series that exploded his personal brand and his business, I interview Gary Vaynerchuk.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Gary Vaynerchuk, CEO of VaynerMedia, host of the #AskGaryVee Show and author of Jab, Jab, Jab, Right Hook. His brand-new book is called #AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media, and Self-Awareness.

Gary will explore how he created a video show that became an audio podcast and a book.

You’ll discover Gary’s thoughts on what’s hot in social.

podcast 188 gary vaynerchuk turned video series into podcast and book

Listen as Gary Vaynerchuk shares how he turned a video series into a popular book.

Share your feedback, read the show notes and get the links mentioned in this episode below.

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Have you tried Facebook Live video broadcasting?

Want to know what it means for your business?

To discover how to use Facebook Live, I interview Mari Smith.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Mari Smith, the world’s leading Facebook marketing expert. She co-authored Facebook Marketing: An Hour a Day and is author of The New Relationship Marketing. Mari has also teamed up with Facebook to assist in educational events.

Mari will explore Facebook Live, how it works, what it means for marketers, and much more.

You’ll discover tips to set up your Facebook Live broadcast.

podcast 187 mari smith facebook live video

Listen as Mari Smith shares what marketers need to know about Facebook Live Video.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

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Do you use Twitter in your social media marketing?

Want to be more efficient and productive on the platform?

To talk about a wide range of Twitter tools for social media marketers, I interview Ian Anderson Gray.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview social tools expert Ian Anderson Gray. Ian blogs about social tools at Seriously Social, which can be found at iag.me. He’s also a website developer, speaker, and social media consultant.

Ian will explore a slew of Twitter tools for marketers.

You’ll discover tools for social sharing, managing followers, analytics, and more.

podcast 186 ian anderson gray twitter tools

Listen as Ian Anderson Gray shares sixteen tools marketers can use to get the most out of Twitter.

Share your feedback, read the show notes and get the links mentioned in this episode below.

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Do you engage with your customers and prospects on social media?

Want tactics to warm up your leads?

To discover how to move people from fans to customers, I interview Kim Walsh-Phillips.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Kim Walsh-Phillips, CEO of Elite Digital Group, a direct response social agency. She’s also a columnist for Entrepreneur Magazine. Her brand-new book, co-authored with Dan Kennedy, is the No B.S. Guide to Direct Response Social Media Marketing.

Kim will explore how to use social media to turn cold prospects into warmer opportunities that lead to sales.

You’ll discover which types of content will engage your audience.

podcast 185 kim walsh-phillips nurturing leads

Listen as Kim Walsh-Phillips shares how marketers can nurture their fans into becoming customers.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

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You can also subscribe via iTunes, RSS, Stitcher or SoundCloud.

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