Why Podcasting Is a Trend Marketers Need to Follow

Have you considered podcasting for your business?

Are you wondering if now is the right time to start?

To learn about the amazing growth and the opportunities that exist for marketers, I interview Michael Wolf for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Michael Wolf, who is the host of the NextMarket Podcast. He’s also the chief analyst at NextMarket Insights, where he tracks the growing world of podcasting. Michael’s approach to analyzing podcasting is unique.

Michael shares the research he carried out to help him discover more about podcasting, and where the market is headed.

You’ll discover why the business category is one of the biggest areas for growth, and the reason why advertisers are now taking notice.

Share your feedback, read the show notes and get the links mentioned in this episode below!

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3 Unique Ways to Get Started With Business Podcasting

social media how toDo you want to bring podcasting into your marketing mix?

Are you stuck because of concerns about time commitment, lack of knowledge or production challenges?

There are many ways to approach business podcasting without interupting your schedule, budget and skills.

In this article you’ll discover how three businesses started a podcast and what they uniquely did differently.

Use their examples for inspiration to set up your podcast to fit your particular needs, time and budget, and reap the benefits of creating a personal connection with your audience through audio.

Create a Podcast From Anywhere With Limited Equipment

Natalie Sisson, The Suitcase Entrepreneur, provides a great example of how to podcast from anywhere with limited equipment.

natalie suitcase entrepreneur

Podcasting has helped Natalie's audience feel more connected to her and her brand.

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How to Start a Business Podcast

social media how toDo you want to create your own business podcast?

Do you have the passion and drive to make it happen, but you’re just not sure where to start?

Keep reading for 4 tips to set you down the path of podcasting success.

Why Podcasting?

Podcasting is a unique tool that allows you to deliver relevant, on-demand and targeted content to a massive, worldwide audience.

What’s special about podcasting beyond its reach is that, unlike any other social platform, it allows you to connect with your audience on a personal, one-on-one level during a time when they are looking for hands-free, audio-only content.

microphone

Podcasting can be a powerful delivery platform in your marketing toolbox. Image source: iStockPhoto.

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Proof That Podcasting Will Benefit Your Business

social media case studiesPat Flynn of The Smart Passive Income Blog has parlayed his everyday-guy persona into a six-figure income supported heavily by podcasting.

“I’ve been able to make a much deeper connection with my audience,” Flynn said. “When I go to conferences, the first thing people who meet me say is, ‘I love listening to your podcast.’”

He has become an expert at connecting with his audience. Over 71,000 people subscribe to his blog, and thousands more follow his social media accounts and download his podcasts.

“Business isn’t B2B anymore, or B2C,” said Flynn, “It’s P2P—person to person,” attributing that insight to Chris Ducker.

marketing management podcast

Pat Flynn’s Smart Passive Income Podcast is currently number 1 in Business: Management & Marketing.

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6 Podcasting Tips From the Pros

social media how toThinking of getting into podcasting?

Many businesses are discovering the power of audio podcasting and how this content can help them grow their business.

So we asked the podcasting experts to share their tips.

What follows will help you connect with your audience on a more personal level and extend your online community.

Why Podcasting?

Podcasting is a lot like on-demand talk radio.

There are hundreds of millions of people walking around with podcast-enabled smartphones.

Those people have moments where they’d love to consume some engaging or educational content (while driving, while walking, while at the gym…).

Podcasting offers a popular and growing platform for businesses.

That’s why Social Media Examiner recently started the Social Media Marketing podcast.

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Is Spreaker the Future of Internet Radio?

social media toolsIf you’re not a huge fan of writing, it’s probably safe to say that you’ve considered speaking your content instead of organizing it into written words.

If that’s true, then you’ve probably heard of several podcast-type platforms, all the way up to the big dog in the industry, BlogTalkRadio.

Because demand is the main driver of more podcasts, platforms have evolved to add a number of social and practical features to entice would-be hosts to join their community. Today, we add a new face to that group with Spreaker.

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