5 Steps to Achieving Success With Video Marketing

social media how toHave you been considering taking on video marketing in a larger way this year? If you’re looking to add video to your content offerings, this article is for you.

The following tips will help you understand how to get started with video.

#1: Select Your Video Marketer

A successful web video is personality-driven. Find someone who comes across as the most “social” on camera. Weigh in expertise, authenticity, personality and familiarity (with the audience). Look at his or her ability to be concise and clear, schedule and availability (to create and engage) and how well he or she can use social networking tools. The person should also be able to produce, publish and do social media optimization with video.

If you have the resources, hire more than one and you can assign different duties to different people and make up a new “video marketing team.”

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How to Write a Great Blog Post in Just 15 Minutes

social media how toHave you ever wished you could write a great blog post in less than 15 minutes? Keep reading, because your wish is about to become reality.

This article will show you five practical tactics you can employ when writing any blog post. The great part is that you’re going to get it done in less than 15 minutes.

Before I begin, let’s address a horrible content-based epidemic swarming the Internet:  quantity does not equal quality. Most great writers know the importance of being brief.   This does not necessarily mean that you should craft a one-line post, but it does mean you should be value-focused and not length-focused.

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