5 Ways to Tell if Pinterest is Right For Your Business

social media how toShould you add Pinterest to your social media strategy?

Would you like to benefit from a flood of new traffic as millions of new users join the social media site and search for familiar brands?

Could your business benefit from 482,000 followers?

That’s what happened to author Sherry Petersik, on Pinterest at Sherry @ Young House Love. Talk about an early lead.

In this article I’ll walk you through five things to help you decide whether Pinterest is a good fit for your business.

sherry at young house

Early adopters win big, and it's still early.

88 comments

 
 

How to Use Pinterest to Drive More Traffic to Your Blog

social media how toAre you wondering how Pinterest could increase your blog readership?

Pinterest drives more traffic to websites than YouTube, Reddit, Google Plus and LinkedIn combined according to new research.

With this in mind, here are six easy steps for tapping the power of Pinterest to drive more traffic to your blog.

#1: Choose the Best Blog Posts to Pin

You don’t need to pin every blog post on Pinterest. You’ll get better results if you selectively pin your blog posts on subjects that already have an audience on Pinterest.

This means you need to do a little research on Pinterest to find if people are already pinning items on your blog post topics.

It’s easy to do research on Pinterest, and you don’t need an account to get started. Pinterest has a search feature that lets you find one or more keywords throughout the site.

108 comments

 
 

6 Tips for Using Pinterest for Business

social media how toAre you wondering how Pinterest could help your business?

Pinterest is one of the hottest social media sites at the moment. Pinterest was the fastest stand alone site ever to reach 10 million monthly unique visitors.

One study shows how Pinterest has been bringing in more traffic to websites than LinkedIn, Google+ and YouTube put together.

Brands are benefiting with Pinterest in generating traffic and sales.

So if you’d like to attract a lot of traffic to your website using Pinterest, check out these 6 tips.

#1: Use Original Pictures to Drive Traffic

If you visit the Popular Section of Pinterest, you’ll see that most of the popular pictures and images in this section are original and unique. The popular images are “repinned,” “liked” and commented on the most number of times.

popular page on pinterest

Screenshot of a popular page on Pinterest. The popular page consists of images that have been "repinned," "liked" and "commented" on the most.

114 comments

 
 

5 Ways to Create Highly Shareable Pinterest Pictures for Your Business

social media how toAre you looking for creative ideas to drive Pinterest traffic to your site?

If you’re wondering just how effective a great image can be in driving traffic to your website, read on…

Since the launch of Pinterest, bloggers and website owners have been amazed to see just how much traffic this social photo-sharing platform can generate for a site or particular post.

The power of Pinterest comes IF the image on the page or post is a real attention-grabber; in other words, “pinnable.”

So how do you create images that tell a story and intrigue the viewer, all in the split second they take to glance at it?

pic worth a thousand words

The better the image the greater the pins.

113 comments

 
 

How Social Login Enhances Websites

social media reviewsDo you manage a site that encourages people to create user accounts?

Are you looking for an easy way to tap the power of Facebook, Twitter or LinkedIn to quickly create user identities?

If so, keep reading for my review of a social service that we used to quickly build up members of our Networking Clubs.

Why Social Login?

Once people login to their favorite social network, they generally don’t log out. Most people have a social account with one of the major social networks.  This means their photograph and contact details are already registered elsewhere.

If you want to make it super-simple for people to create accounts using your network, why not simply integrate social login? Two rather large networks, Pinterest and Klout, both require folks use either Facebook or Twitter to even create an account.

50 comments

 
 

26 Tips for Using Pinterest for Business

social media how toAre you wondering how your business could use Pinterest?

To say there’s been a lot of buzz about Pinterest in recent months would be putting it mildly!

Pinterest’s ease of use for visually bookmarking, organizing and sharing things you love has made it a hit among individuals and businesses alike.

What follows are 26 tips, an A-Z guide for creating a business presence on Pinterest.

#1: Add a Pinterest “Follow” and/or “Pin It” Button

One important way to let your clients and prospects know about your presence on Pinterest is to add a Pinterest button. Pinterest has several choices available on their goodies page. Find the one that works for you. When you add a Pin It button, you can encourage your customers and readers to pin your products onto Pinterest.

291 comments

 
 

Will You Purchase Facebook Stock? This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Seeks to Raise $5 Billion in IPO: “Social networking titan Facebook filed to go public, seeking to raise $5 billion in the largest flotation ever by an Internet company on Wall Street.” Facebook shares are not expected to begin trading for several months.  Experts expect this initial public offering to be much larger than Google was when it went public.  Do you plan on investing in Facebook? Leave your comments below.

36 comments

 
 

How an Alaskan Mom Brings Millions to Her Carpentry Blog

social media case studiesJust over two years ago, Ana White wasn’t quite sure what a blog was.

Today, she runs her own rapidly growing destination, drawing nearly three million page views every month.

Successful professional bloggers aren’t hard to find, but a few things are remarkable about White’s success:

  1. She writes a do-it-yourself carpentry blog. With White’s help, droves of women are discovering they can build beautiful, stylish things.
  2. She started with dial-up Internet and does it all from her home in the Alaskan interior (where record-smashing temps recently hit -40° F).
  3. White succeeded accidentally. She never expected that simply sharing what she loves could support her entire family.

This self-described “homemaker” has an innate knack not only for woodworking but for business as well.

Turns out, this blog Cinderella tale is all about sharing your personal story. Oh, and relentless blogging.

109 comments

 
 

3 New Bookmarking Sites and What They Mean for You

social media toolsBookmarking is a great way to save things for later follow-up or to revisit on a regular basis.

While your browser’s built-in bookmarks make for a quick and easy visit to your favorite sites, external bookmarking sites can extend to images, quotes, articles and more.

If you use bookmarks often, you may need a better way to organize them and incorporate them effectively into your workday.

In this article I’ll highlight three bookmarking tools that can help boost your productivity.

61 comments

 
 






Check out the Social Media Marketing Podcast!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report