Pinterest Marketing: What Marketers Need to Know to Succeed

Are you wondering if Pinterest can help your business?

Do you want to get more traffic from your Pinterest account?

To learn more about the power of Pinterest for marketers, I interview Beth Hayden for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Beth Hayden, author of the new book Pinfluence: The Complete Guide to Marketing Your Business on Pinterest

Beth shares her insights into how Pinterest can drive more traffic to your website or blog.

You’ll learn tips and techniques on what images work best on Pinterest and why content behind the image matters.

Share your feedback, read the show notes and get the links mentioned in this episode below!

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How to Attract Customers With Pinterest

social media book reviewsImagine your ideal clients.

Now think about what kind of pictures or visual images they would enjoy.

If you can create (or curate) visually compelling content, then Pinterest could be a great social platform for you.

When used the right way, Pinterest can drive massive traffic to your website, build loyal communities around your brand and convert fans into buyers.

Beyond the Pin

In February 2012, Pinterest bypassed Twitter in terms of referral traffic. But that’s not all.

A survey from PriceGrabber indicated that 21% of Pinterest users purchased something they saw on a pinboard! Suddenly the sound of ringing cash registers could be heard by marketers around the world.

Unlike Facebook where images of products are annoying or intrusive, Pinterest offers a beautiful and exciting new interface (much like a mall) where users actually expect and look forward to shopping!

In her new book, Pinfluence: The Complete Guide to Marketing Your Business with Pinterest, Beth Hayden gives business owners a lesson in visual marketing techniques that are bound to attract new customers and generate more revenue for their brands.

Here’s what you should know about the book.

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How to Get More Pinterest Exposure With Less Work

social media how toWould you like to get free exposure across thousands of people’s Pinterest pages?

Are you concerned you don’t have the time to manage a Pinterest account on top of all of your other social media efforts?

In this article I’ll reveal a solution to make your Pinterest marketing easier and get the results you want.

Introducing Pinterest Contributor Boards

Pinterest contributor boards are a little-known feature to get others to contribute to your board.

The image below is an example of a contributor board. When you see the symbol of a group of people next to the number of pins, you know that board has contributors.

contributors

Note the symbol that identifies that this board has contributors.

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4 Tips for Increasing Pinterest Traffic to Your Blog

social media how toDo you want more traffic coming to your blog?

Getting lots of pins from your blog posts can increase engagement and drive traffic.

It can also help boost your performance on search engines because pins to your post are ‘do-follow’ links.

Pinterest’s recent growth has been unstoppable. According to comScore, Pinterest has grown by 4377% since May 2011. Many blogs are using Pinterest effectively to increase traffic and build engagement.

Below you will find 4 tips to get more traffic to your blog from Pinterest.

#1: Share a Lot of Content

One of the best ways to promote your blog is to pin a lot of images onto your boards.

You need to share both your own content and content from other people.

Aim to create content-rich boards where people come searching for articles on your particular topic.

If you have good boards that are followed by people who regularly view and share your pins, you can boost your blog traffic by pinning posts from your own blog.

Make sure you pin content from your blog and other blogs together on the same board so your pins will seem more credible and clickable.

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9 Businesses Using Pinterest Contests to Drive Traffic and Exposure

social media how toAre you using Pinterest to market your business?

Running contests on Pinterest is a great way to expose your brand to a large audience, attract new followers and engage with your existing follower base.

In this article, I’ll showcase nine businesses running successful Pinterest contests.

Why Pinterest Contests?

Here is why you should run a contest on Pinterest:

Using Pinterest contests, your brand can engage with consumers in a personal and cost-effective way.

Contests can also help you collect customer information, preferences and feedback. This valuable data can then be put into action to enhance your offerings and acquire more customers.

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