Do you want an easier way to track pins and engagement?
The new Pinterest Analytics tool gives you access to a variety of data, including how potential customers interact with your pins beyond your website.
In this article I’ll share how the new Pinterest Analytics features help you get the most out of your Pinterest marketing.
Pinterest Analytics Overview
Pinterest’s original analytics tool only shared information about how users interact with the Pin It button installed on your website. Unfortunately, those stats couldn’t give you a complete picture of whether your overall Pinterest efforts were working.
The newest Analytics features give you access to quite a bit more data, such as stats on engagement beyond your Pin It button. Now you can track actions that originate from your Pinterest profile—including boards and the pins you share (whether the pins are from your own website or not).
Have you used Pinterest Messages?
Pinterest’s newest feature lets you communicate directly with your followers via private message.
In this article I’ll explore Pinterest Messages and how you can use it to engage your audience.
Why Pinterest Messages?
Pinterest Messages is similar to the messaging and chat options you’re used to on other social platforms. You can contact a pinner directly on Pinterest, or unlike other social channels, you can send your message to the pinner’s email address.
Do you use Pinterest analytics to help you market better?
Most brands on Pinterest aren’t tracking their metrics. The companies that do are finding optimized engagement.
In this article I’ll share four ways to improve your Pinterest marketing efforts.
Note: There are a number of third-party apps that track Pinterest analytics for you. This article focuses on how those metrics can help you market more successfully, not on the tools themselves.
Are you interested in raising your visibility on Pinterest?
Do you know which Pinterest tactics work best today?
We asked top social media professionals what they’re doing to get results from Pinterest marketing right now.
In this article you’ll find 7 pro tips that can boost your business’s Pinterest marketing.
#1: Include Price Tags
Pinterest users aren’t just looking for creative inspiration on the network. They’re also ready to buy.
Make sure you include a price tag in the pins you create or repin. After all, Pinterest drives more referral traffic than Google+, YouTube, and LinkedIn combined. More importantly, Pinterest pins with prices get 36 percent more likes than those without.
Do you know how to use Pinterest as a marketing tool?
Pinterest is built around beautiful pictures and that can be a problem for some companies.
If you don’t think your business is Pinterest-friendly, it’s time to reconsider.
In this article you’ll discover three Pinterest marketing tactics you can use to entice followers to click through, no matter what your industry or niche.
#1: Highlight Your Strengths
The challenge on Pinterest is to be as irresistible as possible. No matter what your end game is, you’re not going to get there without original content that stands out in a pinner’s feed. How do you do that if your company or product doesn’t really fit with the colorful, visual nature of Pinterest?
Realizing that pictures are not their strength, The Wall Street Journal has gained a Pinterest following by posting noteworthy quotes from their articles.
Do you want more Pinterest followers?
Have you optimized your profile, website and images for maximum exposure?
A strong Pinterest community tells others you’re a trusted source of inspiration.
In this article you’ll discover six simple ways to quickly increase your number of Pinterest followers.
#1: Verify Your Pinterest Profile
A verified Pinterest account is an important step in building your following. It’s fairly easy to do and instills trust because it confirms your account is the real deal, not a knockoff. In turn, that makes your Pinterest profile more attractive to existing and new followers.
When you’ve verified your Pinterest account, people see a checkmark next to your brand’s URL in the Pinterest profile. This checkmark especially stands out on mobile and in profile searches.
Is Pinterest part of your marketing strategy?
Have you ignored Pinterest because you think your brand isn’t a fit?
Every brand has a story to tell and visual content can help you tell it.
Sharing your story with Pinterest’s engaged and active audience via compelling pictures is a great place to start.
In this article you’ll see how six brands got creative with Pinterest and captured new followers and interest.
Visual marketing is the current trend, so it’s no wonder brands see huge potential in Pinterest. It’s an ultra-hot social media site where photos are center stage and sharing is second nature to the audience.
Have you heard of Pinterest place pins?
Whether you have a storefront, products or a travel aspect to your business, consider exploring the geographic elements of Pinterest
In this article, you’ll learn six ways you can use Pinterest place pins boards to promote your business or products.
Is your business benefiting from Pinterest?
Pinterest is an effective tool for businesses of all sizes and sectors.
From B2B to B2C, there are a number of goals you can pursue—from driving web and foot traffic to increasing visibility with influencers and consumers.
In this article, you’ll find 26 tips, an A-Z guide for making Pinterest work for your business.
#1: Add an On Hover Pin It Button to Your Images
To drive referral traffic from Pinterest, your blog images have to make it to Pinterest.
The on hover Pin It button appears over images on your blog when a user mouses over them.
In the image below, you can see the on hover Pin It button on Social Media Examiner.