How to Use Pinterest to Promote Your Products

social media how toIs your business on Pinterest?

Or are you still unsure how to use Pinterest to effectively promote your products or company?

In November, Pinterest launched business pages with their new terms of service. This update lets you use Pinterest commercially.

You can promote your products, generate sales and leads and use it for other commercial purposes without any worries.

But first, you may want to convert your personal profile into a business account (or if you don’t have a personal account, just start fresh with one for business).

Here are some tips on how you can take advantage of this update and use Pinterest commercially to promote your business.

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How to Use Pinterest to Build Trust and Loyalty

social media how toDo your customers trust you?

The key to building a successful business is the ability to create loyal relationships with your clients or customers.

In the ‘How Content Can Help You Build a Loyal Following’ episode of the Social Media Marketing podcast, Michael Stelzner interviewed Pat Flynn of Smart Passive Income.

They discuss how to build loyalty by providing valuable content and making a connection on a personal level through social media.

A great way to do this is to use Pinterest.

Here’s a look at 4 simple ways you can use Pinterest to make connections and provide value.

#1: Tell Your Company’s Story

Every company has a personality and a story to tell. When you reveal your unique story, you help establish credibility and foster a personal connection with your Pinterest followers.

A good place to start is to look into your company’s history.

General Electric has done a great job of this on its “The Archives” Pinterest board. Here, GE pins images of past ad campaigns and products.

Pinterest Archives Board

Products form GE's past show you the company's longevity and their products' evolution.

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How to Use the New Pinterest: What Marketers Need to Know

social media how toAre you up to date with all of the latest changes on Pinterest?

Pinterest recently made several changes to their site.

They modified some features, added new ones and even got rid of a few.

In this article I’ll share what you need to know about these changes and the impact on your marketing strategies to make sure you continue to generate sales and leads through Pinterest.

How to Switch to the New Look

To get the new look, scroll over your business/profile name on the top right corner of your account. A drop-down menu will appear. On this menu, click on the last option, Switch to the New Look.

Pinterest switch to the new look

Click on Switch to the New Look to get the updated version.

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How Pinterest Helped a Mom Win Major Brands as Clients

social media case studiesStacy Teet, a mother of three and former Air Force intelligence analyst, has been described as a Curator of Awesome.

She is a sought-after contributor to up-and-coming social media sites and is a brand ambassador and consultant to national brands.

Keep reading to learn how Stacy stays on top of the changing world of social while managing her busy home life and clients.

Stacy Teet and Jessica Alba

Jessica Alba of The Honest Co. and Stacy Teet at the Alt Design Summit.

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How to Drive More YouTube Views With Pinterest

social media how toDo you want more people to watch your videos?

Have you thought of integrating your YouTube channel with your Pinterest account?

When you combine the power of YouTube with Pinterest, you can boost your business and increase your subscribers.

In this article, I’m going to show you how to add YouTube videos to Pinterest.

This is a great way to leverage the power of both of these platforms.

And this tactic is easy to do and can easily be outsourced.

pinterest with videos

You don't even need to leave Pinterest to view a video.

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Pinterest Business Accounts: The Definitive Guide to Getting Started

social media how toPinterest has given businesses the ability to create business-specific accounts.

Now is the time to stop thinking about Pinterest as a personal playground for cooks and fashion lovers.

Pinterest should be an important part of your B2B or B2C social media marketing strategy.

This article will show you what you need to know to set up a Pinterest Business account.

Differences Between Personal and Business Accounts

Although the outward appearance of a business account is the same as a personal account, there are some key differences between personal and business accounts on Pinterest that you should be aware of.

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5 Tips for Creating Pinterest Images That People Love to Share

social media how toDo you want to get more from your Pinterest marketing?

Are you looking to get more traffic, pins and repins?

If you want to make the most of Pinterest, you need to create images.

A great image can increase traffic, get you more pins and repins and improve your presence on Pinterest.

Below are 5 tips to help you create a Pinterest-friendly image.

#1: Use Relevant Labels on Your Images

Great Pinterest marketing starts with the images you publish on your blog or website. One of the first things you need to do is use a relevant label for the images you publish.

When someone pins an image from your website or blog post, the label that automatically appears in the description is the name you give your image. When you give your image a good name, it’ll automatically have a good description when someone pins it.

If someone pins your image without changing the image description, your image will still be effective.

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Pinterest Marketing: What Marketers Need to Know to Succeed

Are you wondering if Pinterest can help your business?

Do you want to get more traffic from your Pinterest account?

To learn more about the power of Pinterest for marketers, I interview Beth Hayden for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Beth Hayden, author of the new book Pinfluence: The Complete Guide to Marketing Your Business on Pinterest

Beth shares her insights into how Pinterest can drive more traffic to your website or blog.

You’ll learn tips and techniques on what images work best on Pinterest and why content behind the image matters.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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How to Attract Customers With Pinterest

social media book reviewsImagine your ideal clients.

Now think about what kind of pictures or visual images they would enjoy.

If you can create (or curate) visually compelling content, then Pinterest could be a great social platform for you.

When used the right way, Pinterest can drive massive traffic to your website, build loyal communities around your brand and convert fans into buyers.

Beyond the Pin

In February 2012, Pinterest bypassed Twitter in terms of referral traffic. But that’s not all.

A survey from PriceGrabber indicated that 21% of Pinterest users purchased something they saw on a pinboard! Suddenly the sound of ringing cash registers could be heard by marketers around the world.

Unlike Facebook where images of products are annoying or intrusive, Pinterest offers a beautiful and exciting new interface (much like a mall) where users actually expect and look forward to shopping!

In her new book, Pinfluence: The Complete Guide to Marketing Your Business with Pinterest, Beth Hayden gives business owners a lesson in visual marketing techniques that are bound to attract new customers and generate more revenue for their brands.

Here’s what you should know about the book.

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