7 Pinterest Marketing Tips to Improve Your Visibility

social media how to

Are you interested in raising your visibility on Pinterest?

Do you know which Pinterest tactics work best today?

We asked top social media professionals what they’re doing to get results from Pinterest marketing right now.

In this article you’ll find 7 pro tips that can boost your business’s Pinterest marketing.

7 hot pinterest tips

Learn 7 Pinterest tips from the pros.

#1: Include Price Tags

ekaterina walter gravatar pic

Ekaterina Walter

Pinterest users aren’t just looking for creative inspiration on the network. They’re also ready to buy.

Make sure you include a price tag in the pins you create or repin. After all, Pinterest drives more referral traffic than Google+, YouTube, and LinkedIn combined. More importantly, Pinterest pins with prices get 36 percent more likes than those without.

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3 Ways Any Business Can Market on Pinterest

social media how toAre you looking for a way to fit in on Pinterest?

Do you know how to use Pinterest as a marketing tool?

Pinterest is built around beautiful pictures and that can be a problem for some companies.

If you don’t think your business is Pinterest-friendly, it’s time to reconsider.

In this article you’ll discover three Pinterest marketing tactics you can use to entice followers to click through, no matter what your industry or niche.

#1: Highlight Your Strengths

The challenge on Pinterest is to be as irresistible as possible. No matter what your end game is, you’re not going to get there without original content that stands out in a pinner’s feed. How do you do that if your company or product doesn’t really fit with the colorful, visual nature of Pinterest?

Realizing that pictures are not their strength, The Wall Street Journal has gained a Pinterest following by posting noteworthy quotes from their articles.

wall street journal article quote pin

Linking to online articles transforms this pin into a creative call to action.

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6 Ways to Get More Pinterest Followers

social media how toDo you want more Pinterest followers?

Have you optimized your profile, website and images for maximum exposure?

A strong Pinterest community tells others you’re a trusted source of inspiration.

In this article you’ll discover six simple ways to quickly increase your number of Pinterest followers.

#1: Verify Your Pinterest Profile

A verified Pinterest account is an important step in building your following. It’s fairly easy to do and instills trust because it confirms your account is the real deal, not a knockoff. In turn, that makes your Pinterest profile more attractive to existing and new followers.

When you’ve verified your Pinterest account, people see a checkmark next to your brand’s URL in the Pinterest profile. This checkmark especially stands out on mobile and in profile searches.

j.crew verified pinterest account

A verified account checkmark on Pinterest’s mobile app.

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6 Ways to Use Pinterest to Promote Your Brand

social media how to Is Pinterest part of your marketing strategy?

Have you ignored Pinterest because you think your brand isn’t a fit?

Every brand has a story to tell and visual content can help you tell it.

Sharing your story with Pinterest’s engaged and active audience via compelling pictures is a great place to start.

In this article you’ll see how six brands got creative with Pinterest and captured new followers and interest.

Why Pinterest?

Visual marketing is the current trend, so it’s no wonder brands see huge potential in Pinterest. It’s an ultra-hot social media site where photos are center stage and sharing is second nature to the audience.

pinterest home page

Pinterest has over 70 million users and 25 billion pins.

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6 Ways to Promote Your Business With Pinterest Places

social media how toDo you use Pinterest to promote your business?

Have you heard of Pinterest place pins?

Whether you have a storefront, products or a travel aspect to your business, consider exploring the geographic elements of Pinterest

In this article, you’ll learn six ways you can use Pinterest place pins boards to promote your business or products.

pinterest places boards

Pinterest’s new Places boards have really taken off.

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26 Ways to Make Pinterest Work for Your Business

social media how to Are you looking for tips on how to use Pinterest strategically?

Is your business benefiting from Pinterest?

Pinterest is an effective tool for businesses of all sizes and sectors.

From B2B to B2C, there are a number of goals you can pursue—from driving web and foot traffic to increasing visibility with influencers and consumers.

In this article, you’ll find 26 tips, an A-Z guide for making Pinterest work for your business.

#1: Add an On Hover Pin It Button to Your Images

To drive referral traffic from Pinterest, your blog images have to make it to Pinterest.

The on hover Pin It button appears over images on your blog when a user mouses over them.

In the image below, you can see the on hover Pin It button on Social Media Examiner.

pinterest-hover-button

Hover buttons are effective calls to action.

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7 Ways to Grow Your Blog With Pinterest

social media how toWould you like more traffic to your blog?

Are you looking for creative ways to use Pinterest to benefit your business blog?

Pinterest offers a robust path to help you build your blog.

You can use Pinterest to find content for your blog, grow your audience and increase your website traffic.

In this article, I’ll show you 7 easy ways to use Pinterest to grow your business blog and engage further with your online audience.

#1: Create a Blog Think Tank

Are you constantly clipping articles, studies, posts and pictures and placing them in an idea folder—online or off? Pinterest is tailor-made for doing this quickly and easily online.

Create secret boards for your blog post ideas and use them as placeholders for images, videos, quotes, etc. that you want to blog about in the future. Curate boards for single posts, a series you’re working on, even potential guest bloggers.

“pinterest-secret-board”

You can use secret boards as placeholders for content you may want to use in the future.

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4 Pinterest Tools to Grow and Measure Your Pinterest Presence

social media tools Do you need help measuring your Pinterest activity?

Are you wondering which tools can help you grow your followers on Pinterest?

In this article, I’ll show you 4 tools to help you analyze and grow your presence on Pinterest.

Why Pinterest Tools?

The average Pinterest user follows nine brands and spends just over 15 minutes on the platform.

That means to compete, you have to be able to serve up fantastic images, measure the impact of your efforts and connect with new followers on a regular basis.

If you don’t have a large budget to sink into your Pinterest strategy, integrating the time-saving shortcuts and functions of a few affordable tools can work wonders.

Here are four tools worth consideration…

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5 Ways to Get Your Pins Noticed on Pinterest

social media how toIs Pinterest important to your business?

Do you want to get your pins in front of more people?

In this article, I’ll show you 5 ways to get your pins noticed on Pinterest.

Why Pinterest?

Pinterest has over 70 million users globally.

The site also drives more referral traffic than Twitter, LinkedIn and Reddit combined. That’s a lot of traffic.

And if you want to take advantage of it, your pins have to be seen not only by users who follow you, but also by new users.

Here are the tips:

#1: Optimize Your Name, Boards and Pins for Pinterest Search

Your Business Name 

Many branded companies make the mistake of using only their branded name for their Pinterest user account name. This is not ideal, as they lose out on people searching for them with other terms.

Add a descriptive keyword that you want to be associated with to the end of your business name to increase the chances of your Pinterest business account being found through a search for Pinners.

pinner search

Users search for Pinners when they are looking for specific brands and people to follow.

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