Pinterest Interests: What Marketers Need to Know

social media how toDo you need an easy way to find new content to pin?

Would you like to see pins from people other than those you follow?

Finding good content to repin has always been crucial for Pinterest success. The solution is to follow interests on Pinterest.

In this article I’ll explain how to find and use Pinterest interests to improve visibility and engagement.

what you need to know about pinterest interests

Discover what marketers need to know about Pinterest Interests.

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How to Optimize Your Pins for the Pinterest Smart Feed

social media how toHave you heard about the Pinterest smart feed and how it impacts your exposure?

Are you wondering what it means for your pins?

With its new smart feed, Pinterest enhanced key features, which means you need to do things differently to make your pins stand out.

In this article I’ll explain the Pinterest smart feed and how to use Pinterest’s changes to your advantage.

pinterest smart feed

Find out how to optimize for Pinterest’s smart feed.

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Instagram Growth: How to Build a Community on Instagram

Do you use Instagram in your social media marketing?

Are you interested in growing your community on Instagram?

To learn how to improve your Instagram marketing, I interview Sue B. Zimmerman.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Sue B. Zimmerman, known as the Instagram Gal. She co-authored the ebook, Instagram Basics for Your Business and taught Instagram Marketing for Small Businesses on CreativeLive. Sue helps businesses leverage the power of Instagram.

Sue explores what you need to know to improve your marketing and grow a community on Instagram.

You’ll discover what marketers should know about Instagram, including the best photos to capture and the importance of comments, hashtags and direct messages.

how to build a community on instagram

Listen as Sue B. Zimmerman shares tips for building a community on Instagram.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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How to Use Pinterest for Videos, SlideShares and Podcasts

social media how toDo you only share images on Pinterest?

Would you like to share other content to grow your Pinterest followers and other social networks?

You can also share videos, SlideShares and audio podcasts and extend your exposure in those networks thanks to Pinterest.

In this article I’ll explain how you can use Pinterest to increase exposure for your videos, SlideShares and podcasts.

#1: Videos

Did you know that videos from Vimeo and YouTube are pinnable and playable on Pinterest? Pinning videos to Pinterest can significantly broaden their exposure and result in more plays.

pinterest to promote video slideshare and podcasts

Learn how to use Pinterest to promote video SlideShare and podcasts.

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How to Use Pinterest Promoted Pins

social media how toDo you use Pinterest in your social media strategy?

Want a way to give extra exposure to certain pins?

Now you can do just that with promoted pins, Pinterest’s answer to advertising.

In this article I’ll explain what promoted pins are, and share tips on how, when and why to use them.

What Are Promoted Pins?

Ever since the site launched, people have been anxiously anticipating the launch of some form of Pinterest advertising. The Pinterest promoted pins feature was announced last spring. It’s now in beta and only available to certain business account holders in the United States.

use promoted pins

Learn how to use Pinterest promoted pins.

A promoted pin is a paid ad on Pinterest. You can target certain locations, demographics and devices and reach customers who are searching for or have shown an interest in what you offer.

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5 Ways to Take Your Pinterest Marketing to the Next Level

social media how to Do you use Pinterest for your business?

Are you ready to take your Pinterest marketing to the next level?

Most companies open a Pinterest account, pin their content and repin other people’s material.

While that’s a great place to start, it’s the bare minimum.

In this article I’ll share five techniques to improve your Pinterest marketing.

take pinterest marketing to the next level

Find out how you can take Pinterest marketing to the next level.

#1: Approach Pinterest Like a Search Engine

When creating any content, if you approach it with an SEO mindset, you’re already a step ahead of the rest. Even though Pinterest is a visual platform, text plays a very important role.

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The New Pinterest Analytics Tool: How To Use It for Business

social media how toAre you struggling to measure your Pinterest efforts?

Do you want an easier way to track pins and engagement?

The new Pinterest Analytics tool gives you access to a variety of data, including how potential customers interact with your pins beyond your website.

In this article I’ll share how the new Pinterest Analytics features help you get the most out of your Pinterest marketing.

Pinterest Analytics Overview

Pinterest’s original analytics tool only shared information about how users interact with the Pin It button installed on your website. Unfortunately, those stats couldn’t give you a complete picture of whether your overall Pinterest efforts were working.

The newest Analytics features give you access to quite a bit more data, such as stats on engagement beyond your Pin It button. Now you can track actions that originate from your Pinterest profile—including boards and the pins you share (whether the pins are from your own website or not).

new pinterest analytics

Check out new features found in the new Pinterest Analytics.

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How to Use Pinterest Messages for Marketing

social media how toDo you want a new way to engage your Pinterest followers?

Have you used Pinterest Messages?

Pinterest’s newest feature lets you communicate directly with your followers via private message.

In this article I’ll explore Pinterest Messages and how you can use it to engage your audience.

Why Pinterest Messages?

Pinterest Messages is similar to the messaging and chat options you’re used to on other social platforms. You can contact a pinner directly on Pinterest, or unlike other social channels, you can send your message to the pinner’s email address.

pinterest messages for marketing

Find out how to use Pinterest Messages for marketing.

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4 Ways to Improve Your Pinterest Marketing With Analytics

social media how toDo you use Pinterest to market your business?

Do you use Pinterest analytics to help you market better?

Most brands on Pinterest aren’t tracking their metrics. The companies that do are finding optimized engagement.

In this article I’ll share four ways to improve your Pinterest marketing efforts.

Note: There are a number of third-party apps that track Pinterest analytics for you. This article focuses on how those metrics can help you market more successfully, not on the tools themselves.

4 ways to improve pinterest marketing

Find out how to monitor Pinterest analytics and improve your marketing.

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