How to Use Pinterest Analytics: 6 Metrics Worth Measuring
Is your business using Pinterest to reach your audience with one-of-a-kind visuals?
Are you measuring your Pinterest marketing effectively?
It’s crucial that any business understands whether their time spent on a social network is generating results.
Why Pinterest Analytics?
Consistently measuring your activity on Pinterest can also help your business identify what types of content resonate best on this channel and with your specific audience.
The number of followers your account has is important to note, but it’s certainly not the final indicator of a successful Pinterest strategy.
Pinterest’s new analytics tool offers insights into how your website’s content is performing.
To gain access to your Pinterest account’s analytics, verify your website and then from the Settings drop-down menu at the top right-hand corner, you’ll be able to check your stats by clicking Analytics. 
Pinterest Analytics: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Pinterest Launches Free Web Analytics: Pinterest Web Analytics ”give site owners insights into how people are interacting with pins that originate from their websites.”
"If you have a verified website, you'll get information about how many people have pinned from your site, how many people have seen these pins and how many people visited your site from Pinterest."
