How to Use Pinterest Analytics: 6 Metrics Worth Measuring
Is your business using Pinterest to reach your audience with one-of-a-kind visuals?
Are you measuring your Pinterest marketing effectively?
It’s crucial that any business understands whether their time spent on a social network is generating results.
Why Pinterest Analytics?
Consistently measuring your activity on Pinterest can also help your business identify what types of content resonate best on this channel and with your specific audience.
The number of followers your account has is important to note, but it’s certainly not the final indicator of a successful Pinterest strategy.
Pinterest’s new analytics tool offers insights into how your website’s content is performing.
To gain access to your Pinterest account’s analytics, verify your website and then from the Settings drop-down menu at the top right-hand corner, you’ll be able to check your stats by clicking Analytics. 
How to Use Pinterest to Build Trust and Loyalty
Do your customers trust you?
The key to building a successful business is the ability to create loyal relationships with your clients or customers.
In the ‘How Content Can Help You Build a Loyal Following’ episode of the Social Media Marketing podcast, Michael Stelzner interviewed Pat Flynn of Smart Passive Income.
They discuss how to build loyalty by providing valuable content and making a connection on a personal level through social media.
A great way to do this is to use Pinterest.
Here’s a look at 4 simple ways you can use Pinterest to make connections and provide value.
#1: Tell Your Company’s Story
Every company has a personality and a story to tell. When you reveal your unique story, you help establish credibility and foster a personal connection with your Pinterest followers.
A good place to start is to look into your company’s history.
General Electric has done a great job of this on its “The Archives” Pinterest board. Here, GE pins images of past ad campaigns and products.
Products form GE's past show you the company's longevity and their products' evolution.
7 Pinterest Tips for B2B Companies
Have you used Pinterest to promote your business-to-business (B2B) company?
Many consumer-facing businesses have had a lot of success promoting themselves with Pinterest.
A recent study by SteelHouse shows that “Pinterest Users Are Nearly Twice as Likely to Purchase Than Facebook Users.”
However, many B2B businesses are still wondering how to promote themselves with Pinterest.
Check out how these B2B businesses are using Pinterest. Try to replicate their techniques for your business.
Here are 7 tips for successfully using Pinterest for your B2B business.
#1: Use Infographics
Posting attractive infographics on your blog can be a great way to promote your B2B business on Pinterest. A well-designed infographic with helpful information can get you lots of pins and repins.
