How to Use Pinterest Messages for Marketing

social media how toDo you want a new way to engage your Pinterest followers?

Have you used Pinterest Messages?

Pinterest’s newest feature lets you communicate directly with your followers via private message.

In this article I’ll explore Pinterest Messages and how you can use it to engage your audience.

Why Pinterest Messages?

Pinterest Messages is similar to the messaging and chat options you’re used to on other social platforms. You can contact a pinner directly on Pinterest, or unlike other social channels, you can send your message to the pinner’s email address.

pinterest messages for marketing

Find out how to use Pinterest Messages for marketing.

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3 Ways Any Business Can Market on Pinterest

social media how toAre you looking for a way to fit in on Pinterest?

Do you know how to use Pinterest as a marketing tool?

Pinterest is built around beautiful pictures and that can be a problem for some companies.

If you don’t think your business is Pinterest-friendly, it’s time to reconsider.

In this article you’ll discover three Pinterest marketing tactics you can use to entice followers to click through, no matter what your industry or niche.

#1: Highlight Your Strengths

The challenge on Pinterest is to be as irresistible as possible. No matter what your end game is, you’re not going to get there without original content that stands out in a pinner’s feed. How do you do that if your company or product doesn’t really fit with the colorful, visual nature of Pinterest?

Realizing that pictures are not their strength, The Wall Street Journal has gained a Pinterest following by posting noteworthy quotes from their articles.

wall street journal article quote pin

Linking to online articles transforms this pin into a creative call to action.

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6 Ways to Get More Pinterest Followers

social media how toDo you want more Pinterest followers?

Have you optimized your profile, website and images for maximum exposure?

A strong Pinterest community tells others you’re a trusted source of inspiration.

In this article you’ll discover six simple ways to quickly increase your number of Pinterest followers.

#1: Verify Your Pinterest Profile

A verified Pinterest account is an important step in building your following. It’s fairly easy to do and instills trust because it confirms your account is the real deal, not a knockoff. In turn, that makes your Pinterest profile more attractive to existing and new followers.

When you’ve verified your Pinterest account, people see a checkmark next to your brand’s URL in the Pinterest profile. This checkmark especially stands out on mobile and in profile searches.

j.crew verified pinterest account

A verified account checkmark on Pinterest’s mobile app.

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18 Social Media Marketing Tips From the Pros

social media how toWould you like to improve your social media marketing?

Are you wondering what social media marketing tactics the pros like to use?

We asked top social media pros to share their hottest social media marketing tactics.

In this article, you’ll discover strategies the pros use to boost their social media marketing.

#1: Stay Top of Mind Using LinkedIn Tags

viveka von rosen

Viveka Von Rosen

On LinkedIn, you shouldn’t send an email blast to every one of your connections. However, you can create lists of “tagged” groupings so you can send relevant and helpful information to your contacts at strategic times.

When you tag your connections on LinkedIn, you can sort/filter them by Tags and—wait for it—send a message to up to 25 people at a time.

process of tagging

You can filter by tag and then send a message to up to 25 people.

For example, if one of your niche markets on LinkedIn is marketers who target medical professionals, all you have to do is:

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How Constant Contact Uses Pinterest to Reach a B2B Market

social media case studies“You can use any social media channel for B2B,” said Erica Ayotte, social media marketing manager at Constant Contact.

“Anyone who says you can’t is not being creative enough.”

She should know. Her team has grown their Pinterest following to over 18,000 in less than two years.

How does a company that is not retail and not inherently visual use Pinterest to reach a B2B target audience?

The keys are to expand your idea of what your brand is, think visually and have a curating mindset. Here’s how Constant Contact appeals to their small-business market on Pinterest.

constant contact boards

Constant Contact has 92 Pinterest boards with over 4,000 pins.

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3 Unique Ways to Use Pinterest for Business

social media how toDoes your business have a clear Pinterest strategy?

Have you been struggling to figure out how Pinterest could help market your business?

Pinterest represents a massive opportunity for both consumer-focused and business-to-business companies.

In this article, I’ll show you three ways to build a successful Pinterest presence for your business.

tips for a winning strategy

Strategy plays a vital role in success on Pinterest.

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3 Creative Ways Brands Are Using Pinterest

social media how toAre you looking for some creative ways to use Pinterest?

Would you like to make stronger connections with your customers?

Although many brands run creative contests on Pinterest, here are some new ways to engage audiences and build your presence.

Take a look at what these 3 brands are doing to get inspiration for using Pinterest creatively for your business.

#1: Run a Campaign to Give Back

One of the most interesting things I’ve seen on Pinterest was Sony Electronics’ Pin It to Give It campaign.

sony pin it to win

In the spirit of holiday giving, Sony gave $1 to charity for every repin on this board.

Sony Electronics used their Pinterest brand page to curate an array of Sony Electronics products that were pinned to the Pin It to Give It board. Every time someone repinned from the board, Sony Electronics donated a dollar to The Michael Phelps Foundation. The campaign ran from November 27 through December 31, 2012 and raised more than $12,500.

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How to Use Pinterest Analytics: 6 Metrics Worth Measuring

social media how toIs your business using Pinterest to reach your audience with one-of-a-kind visuals?

Are you measuring your Pinterest marketing effectively?

It’s crucial that any business understands whether their time spent on a social network is generating results.

Why Pinterest Analytics?

Consistently measuring your activity on Pinterest can also help your business identify what types of content resonate best on this channel and with your specific audience.

The number of followers your account has is important to note, but it’s certainly not the final indicator of a successful Pinterest strategy.

pinterest analytics tool

Pinterest’s new analytics tool offers insights into how your website’s content is performing.

To gain access to your Pinterest account’s analytics, verify your website and then from the Settings drop-down menu at the top right-hand corner, you’ll be able to check your stats by clicking Analytics.

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How to Use the New Pinterest: What Marketers Need to Know

social media how toAre you up to date with all of the latest changes on Pinterest?

Pinterest recently made several changes to their site.

They modified some features, added new ones and even got rid of a few.

In this article I’ll share what you need to know about these changes and the impact on your marketing strategies to make sure you continue to generate sales and leads through Pinterest.

How to Switch to the New Look

To get the new look, scroll over your business/profile name on the top right corner of your account. A drop-down menu will appear. On this menu, click on the last option, Switch to the New Look.

Pinterest switch to the new look

Click on Switch to the New Look to get the updated version.

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