Are you wondering what social media marketing tactics the pros like to use?
We asked top social media pros to share their hottest social media marketing tactics.
In this article, you’ll discover strategies the pros use to boost their social media marketing.
#1: Stay Top of Mind Using LinkedIn Tags
On LinkedIn, you shouldn’t send an email blast to every one of your connections. However, you can create lists of “tagged” groupings so you can send relevant and helpful information to your contacts at strategic times.
When you tag your connections on LinkedIn, you can sort/filter them by Tags and—wait for it—send a message to up to 25 people at a time.
For example, if one of your niche markets on LinkedIn is marketers who target medical professionals, all you have to do is:
“You can use any social media channel for B2B,” said Erica Ayotte, social media marketing manager at Constant Contact.
“Anyone who says you can’t is not being creative enough.”
She should know. Her team has grown their Pinterest following to over 18,000 in less than two years.
How does a company that is not retail and not inherently visual use Pinterest to reach a B2B target audience?
The keys are to expand your idea of what your brand is, think visually and have a curating mindset. Here’s how Constant Contact appeals to their small-business market on Pinterest.
Have you been struggling to figure out how Pinterest could help market your business?
Pinterest represents a massive opportunity for both consumer-focused and business-to-business companies.
In this article, I’ll show you three ways to build a successful Pinterest presence for your business.
Would you like to make stronger connections with your customers?
Although many brands run creative contests on Pinterest, here are some new ways to engage audiences and build your presence.
Take a look at what these 3 brands are doing to get inspiration for using Pinterest creatively for your business.
#1: Run a Campaign to Give Back
One of the most interesting things I’ve seen on Pinterest was Sony Electronics’ Pin It to Give It campaign.
Sony Electronics used their Pinterest brand page to curate an array of Sony Electronics products that were pinned to the Pin It to Give It board. Every time someone repinned from the board, Sony Electronics donated a dollar to The Michael Phelps Foundation. The campaign ran from November 27 through December 31, 2012 and raised more than $12,500.
Are you measuring your Pinterest marketing effectively?
It’s crucial that any business understands whether their time spent on a social network is generating results.
Why Pinterest Analytics?
Consistently measuring your activity on Pinterest can also help your business identify what types of content resonate best on this channel and with your specific audience.
The number of followers your account has is important to note, but it’s certainly not the final indicator of a successful Pinterest strategy.
To gain access to your Pinterest account’s analytics, verify your website and then from the Settings drop-down menu at the top right-hand corner, you’ll be able to check your stats by clicking Analytics.
Pinterest recently made several changes to their site.
They modified some features, added new ones and even got rid of a few.
In this article I’ll share what you need to know about these changes and the impact on your marketing strategies to make sure you continue to generate sales and leads through Pinterest.
How to Switch to the New Look
To get the new look, scroll over your business/profile name on the top right corner of your account. A drop-down menu will appear. On this menu, click on the last option, Switch to the New Look.
She is a sought-after contributor to up-and-coming social media sites and is a brand ambassador and consultant to national brands.
Keep reading to learn how Stacy stays on top of the changing world of social while managing her busy home life and clients.