How to Use Pinterest Promoted Pins

social media how toDo you use Pinterest in your social media strategy?

Want a way to give extra exposure to certain pins?

Now you can do just that with promoted pins, Pinterest’s answer to advertising.

In this article I’ll explain what promoted pins are, and share tips on how, when and why to use them.

What Are Promoted Pins?

Ever since the site launched, people have been anxiously anticipating the launch of some form of Pinterest advertising. The Pinterest promoted pins feature was announced last spring. It’s now in beta and only available to certain business account holders in the United States.

use promoted pins

Learn how to use Pinterest promoted pins.

A promoted pin is a paid ad on Pinterest. You can target certain locations, demographics and devices and reach customers who are searching for or have shown an interest in what you offer.

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Facebook Page Insights Updated: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Rolls Out Updated Page Insights: “After gathering feedback from the early users of the new Page Insights,” Facebook is “rolling out the updated Page Insights to all page owners, and introducing some new, highly requested features as well.” Click here to find out what’s changed.

facebook page insights post reach

"Page Insights allows you to see not only whom you've reached—but also whom you've engaged."

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Pinterest Promoted Pins: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Pinterest Tests Promoted Pins: Pinterest experiments with ads as its traffic moves from the web to mobile and will be “promoting certain pins from a select group of businesses.”

pinterest promotion of pins

Pinterest says promoted pins will be tasteful, transparent, relevant and improved based on your feedback.

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