Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Twitter Introduces Lead Generation “Cards”: The Lead Generation Card is “a new type of Twitter Card that will allow marketers to collect leads directly within the tweet.” For now, this is only available as a feature in Promoted Tweets—a paid feature of Twitter Ads.
The key to building a successful business is the ability to create loyal relationships with your clients or customers.
In the ‘How Content Can Help You Build a Loyal Following’ episode of the Social Media Marketing podcast, Michael Stelzner interviewed Pat Flynn of Smart Passive Income.
They discuss how to build loyalty by providing valuable content and making a connection on a personal level through social media.
A great way to do this is to use Pinterest.
Here’s a look at 4 simple ways you can use Pinterest to make connections and provide value.
#1: Tell Your Company’s Story
Every company has a personality and a story to tell. When you reveal your unique story, you help establish credibility and foster a personal connection with your Pinterest followers.
A good place to start is to look into your company’s history.
Pinterest recently made several changes to their site.
They modified some features, added new ones and even got rid of a few.
In this article I’ll share what you need to know about these changes and the impact on your marketing strategies to make sure you continue to generate sales and leads through Pinterest.
How to Switch to the New Look
To get the new look, scroll over your business/profile name on the top right corner of your account. A drop-down menu will appear. On this menu, click on the last option, Switch to the New Look.
Getting lots of pins from your blog posts can increase engagement and drive traffic.
It can also help boost your performance on search engines because pins to your post are ‘do-follow’ links.
Pinterest’s recent growth has been unstoppable. According to comScore, Pinterest has grown by 4377% since May 2011. Many blogs are using Pinterest effectively to increase traffic and build engagement.
Below you will find 4 tips to get more traffic to your blog from Pinterest.
#1: Share a Lot of Content
One of the best ways to promote your blog is to pin a lot of images onto your boards.
You need to share both your own content and content from other people.
Aim to create content-rich boards where people come searching for articles on your particular topic.
If you have good boards that are followed by people who regularly view and share your pins, you can boost your blog traffic by pinning posts from your own blog.
Are you looking to build a strong Pinterest following?
Did you know that you can integrate your Facebook and Pinterest marketing?
Yes, there’s a way to get Facebook fans to create exposure for you on Pinterest.
Establishing a large audience of followers on Pinterest is one of the most important aspects of a successful Pinterest marketing campaign.
Here’s the skinny: Although during the setup process you can choose to link your Pinterest account to your Facebook personal page, there is currently no way to automatically hook up to your Facebook fan page.
So what’s a business to do?
The truth is most business owners have not figured out a solution. They are failing on Pinterest because they think that they have to build a new following from scratch. Well, that is patently untrue.
Here are five ways to use Facebook to build your Pinterest following.
#1: Get a Pinterest Tab for Your Facebook Fan Page
The easiest thing to do is just go to Woobox and create a Pinterest tab for your Facebook fan page.