Facebook Introduces Riff: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Introduces Riff, a Creative Tool to Make Videos With Friends: “Anyone can start by creating a video. All you have to do is give it a topic, like #AprilFools, then your friends can view it and choose to add their own clips on that topic.”

facebook riff video

“Facebook had a hunch that if you could make videos collaboratively, the creative process would be more fun and the final product would be cooler.”

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How to Customize Your Social Share Buttons for Increased Traffic


social media how toAre you happy with how social share buttons work on your website?

Do they auto-populate with information that makes your brand look good on social networks?

To maximize the benefits of social sharing on your website, you need to make sure  your social share buttons contain customized messaging that’s easy for your readers to use and benefits your brand.

In this article, I’ll focus on how to optimize the top social share buttons for your website.

What’s an Optimized Share Button?

An optimized share button automatically generates a sharable message with custom information for your brand.

Here’s an example of a social share button tweet that’s not optimized with custom information.

non-custom-tweet

Here’s an example of a tweet that has not been customized.

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