social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Snapchat Now Serves 10 Billion Daily Video Views: “Now users are watching 10 billion videos a day on the application, up from 8 billion in February.”

YouTube Introduces 6-Second Bumper Ads That Can’t Be Skipped: YouTube launched Bumper ads, “a new six-second video format… [that is] ideal for driving incremental reach and frequency, especially on mobile, where ‘snackable videos’ perform well.” Here’s an example of a bumper ad from an early tester, Atlantic Records:

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Introduces New Features for Purchasing and Planning Mobile Video Ads: Facebook introduced “new features to make it easy for advertisers to plan and purchase ads on Facebook in ways that align to how they have traditionally bought television ads.” These new features are also available for Instagram video ads.

facebook ad purchasing and planning

“Advertisers are now able to use U.S. Nielsen designated market areas (DMAs) through TRP Buying for Facebook and Instagram ads.”

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Live Rolls Out for Groups, Events, and More: Facebook announced several new features for Facebook Live that will “give you more ways to discover, share and interact with live video and more ways to personalize your live broadcasts.”

facebook live new feature rollout

“When your friend reacts to your video or to a video you are both watching together you’ll see their profile pic and a little starburst before their reaction appears.”

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Snapchat Updates Chat Feature and Adds Auto-Advance Stories: With Snapchat’s new Chat 2.0, “you can start by sending a few chats, and when your friend shows up, start talking or video chatting instantly with one tap.” Snapchat is also introducing Auto-Advance Stories. “When you finish a Story, the next one begins automatically – simply swipe to skip ahead, or pull down to exit!”

snapchat chat feature

Snapchat’s goal is to “emulate the best parts of face-to-face conversation” through its updated chat feature.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Pinterest Opens Pinterest Ads Manager and Rolls Out Additional Targeting Options: To let more businesses see results from promoted pin campaigns, Pinterest is “opening the Pinterest Ads Manager to all small- and medium-sized businesses in the U.S.” Targeting options now include Interest targeting, Keyword targeting, and Customer database targeting, and conversion tracking has been enhanced.

pinterest ad manager

Pinterest is “opening the Pinterest Ads Manager to all small- and medium-sized businesses in the U.S.”

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Launches Canvas: Facebook Canvas offers “a new post-click, full-screen, immersive mobile ad experience on Facebook that loads nearly instantaneously.”

facebook canvas

“Canvas is available to advertisers around the world starting today.”

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social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Pinterest Offers New Business Analytics: “…we’re excited to announce a new, smarter analytics tool to help businesses worldwide continue to improve how they work, with meaningful insights about what their customers are interested in.”

pinterest business analytics

Use Pinterest Business Analytics to “get advice on how to increase impressions, clicks and repins so you can refine your Pinterest strategy and reach more people.”

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social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Introduces Promoted Video: “After months of experiments and feedback from users and brands, we’re excited to announce a beta test of promoted video on Twitter!”

twitter promoted video

“…it’s easy for brands to upload and distribute video on Twitter, and to measure the reach and effectiveness of this content.”

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