social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Pinterest Introduces Promoted Video: Pinterest rolled out Promoted Video, a new way for businesses to “share their ideas with the people who are looking for them and make it easy for them to give these ideas a try.” Promoted Video builds on the growing popularity of video on Pinterest and “brings together some of the best elements of Pinterest,” especially when coupled with featured pins and the site’s new native video player. Promoted Video on Pinterest is currently only available to businesses with managed accounts in the U.S. and the U.K.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Expands User Control Over Ad Preferences and Combats Ad-Blocking: In addition to developing new ad formats “that complement, rather than detract from, people’s experience online,” Facebook expanded its Ad Preference tools “to give people even more control over… the ads they see” in their news feed. Users can now add or remove interests from their ad preferences, as well as “stop seeing ads from businesses or organizations who have added them to their customer lists.” With the rollout of these powerful user controls for ads, Facebook also announced that ad-blocking software will no longer work when accessing the social network on desktop.

facebook ad preferences

Facebook’s new ad preferences and controls allow users to “easily customize the ads you see in your News Feed.”

FTC Tightens Disclosure Rules for Influencers: According to the Federal Trade Commission, “users need to be clear when they’re getting paid to promote something, and hashtags like #ad, #sp, #sponsored – common forms of identification – are not always enough.” Bloomberg reports that the FTC plans to increase the requirements for disclosure on sponsored posts and is putting the onus on the advertisers to make sure that any compensation for influencers, including free products or services, is disclosed and prominently displayed.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Instagram Introduces Instagram Stories: Instagram debuted Instagram Stories, a new feature that lets you “share multiple photos and videos… in a slideshow format: your story.” With Instagram Stories, “you can bring your story to life in new ways with text and drawing tools” and “the photos and videos will disappear after 24 hours and won’t appear on your profile grid or in feed.” According to the Instagram blog, Instagram Stories will be rolling out globally over the next few weeks and will be available on both iOS and Android.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Announces Upcoming Changes to News Feed Rankings: Facebook announced upcoming changes to the news feed ranking that favor updates from your friends and family, but “may cause reach and referral traffic to decline for some Pages,” depending on the sharing habits of their unique audience. According to the Facebook Newsroom site, “the specific impact on your Page’s distribution and other metrics may vary depending on the composition of your audience. For example, if a lot of your referral traffic is the result of people sharing your content and their friends liking and commenting on it, there will be less of an impact than if the majority of your traffic comes directly through Page posts.” Facebook recommends that page owners simply continue to “post things that their audience are likely to share with their friends,” citing its publishing best practices as a guide for this.

Pinterest Introduces New Shopping Products: A year after rolling out buyable pins on mobile, Pinterest claims that it has “learned a lot about how people on Pinterest shop” and have used these insights “to develop some new products” that make shopping from the site much easier. In addition to making buyable pins available on the web, Pinterest is adding a versatile new Shopping Bag feature where customers “can add multiple products from different merchants” and rolling out two new ways for pinners “to discover new products that fit their tastes.” These include merchant profiles for businesses and the ability to “tap the visual search icon at the top of any Pin and explore the dots to see similar Pins.”

pinterest shopping features

Pinterest has “learned a lot about how people on Pinterest shop” and “used these insights to develop some new products” launching this week.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

New Targeting Tools Make Pinterest Ads More Effective: Pinterest added three new targeting options to let marketers and businesses target the delivery of promoted pins by combining their own business data with the data Pinterest collects on its users. The new targeting options include customer list retargeting, website visitor retargeting, and lookalike targeting. Businesses that work with Pinterest’s current Marketing Developer Partners “will be able to target these audiences by the end of the month.” To make it easier for businesses to onboard their data, Pinterest is “also working with Epsilon and LiveRamp.”

YouTube Launches YouTube Director: YouTube announced the release of a suite of products designed to let business owners create video ads from their phones.

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social media research

Welcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Instagram Announces New Business Tools: Instagram unveiled new business profiles, which feature a Contact button, access to insights, and the ability to turn well-performing posts into ads from within the Instagram app. According to the Instagram for Business blog, these new business tools will “make growing a business on Instagram that much easier.” The company confirmed that “business profiles, insights and the ability to promote will be rolling out in the U.S., Australia and New Zealand in the coming months, and will be available in all regions globally by the end of the year.”

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Amazon Targets YouTube With Video Upload Service: Amazon debuted a new video upload service that allows users to “post videos to its website and earn money from advertising, royalties and other sources, putting the company in more direct competition with Google’s YouTube.” Bloomberg reports that content creators can upload original or licensed videos to Amazon’s Video Direct service and have many options on how the content is distributed and monetized. Amazon’s only requirements are that “the videos be high definition and have closed-captioning for the hearing impaired.”

amazon video direct service

Amazon Video Direct is “a self-service program that enables video creators to reach Amazon customers, including tens of millions of Prime members on hundreds of devices.”

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Snapchat Now Serves 10 Billion Daily Video Views: “Now users are watching 10 billion videos a day on the application, up from 8 billion in February.”

YouTube Introduces 6-Second Bumper Ads That Can’t Be Skipped: YouTube launched Bumper ads, “a new six-second video format… [that is] ideal for driving incremental reach and frequency, especially on mobile, where ‘snackable videos’ perform well.” Here’s an example of a bumper ad from an early tester, Atlantic Records:

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Introduces New Features for Purchasing and Planning Mobile Video Ads: Facebook introduced “new features to make it easy for advertisers to plan and purchase ads on Facebook in ways that align to how they have traditionally bought television ads.” These new features are also available for Instagram video ads.

facebook ad purchasing and planning

“Advertisers are now able to use U.S. Nielsen designated market areas (DMAs) through TRP Buying for Facebook and Instagram ads.”

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