How to Know if Your Social Media Activities Are Working

social media how toDo you know if your social media strategy is working?

Are you looking for an easier way to track your social activities?

In this article I’ll show you how to find the most valuable social data and actionable insights.

The result, improve your social media strategy on Facebook, Twitter and Pinterest.

Finding the Needles in the Haystack

As marketers, we’re on a mission to track and measure our efforts and their success.

We collect information on almost everything you can think of, from purchase history and demographics to psychographic data and everything in between.

The abundance of data has opened up a complicated web of options.

It’s important to know how to find the useful data that helps us make strategic decisions.

The following three tips will help you focus on what matters.

#1: Review the Posts Tab on Facebook Insights

Facebook has given marketers access to a ton of useful information with their Page Insights. Most people use this data to measure their success. We’re going to look at how to use it to refine your strategy.

Timing Your Posts

Start by going to your Facebook page and clicking on See Insights in the navigation bar at the top of the admin panel.

facebook-admin-insights

Facebook Insights are found in the admin panel of your page.

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