7 Social Media Trends for Consumers: New Research

social media researchAre you wondering what the changing social trends are for consumers?

If so, look no further.

In Nielsen and McKinsey’s Social Media Report, consumers were surveyed to discover how they use social networks.

Here are seven key findings from that report.

#1: More Time Invested in Mobile

The survey found that consumers are increasingly looking to their smartphones and tablets to access social media.

While the PC is still the most widely used device when it comes to social media consumption, the study found that time spent on mobile apps and mobile websites accounted for a 63% increase (compared to 2011) in total time spent.

Additionally, 43% of users said they use smartphones to access social media, while 16% connect using a tablet.

social is mobile

Mobile and particularly apps are where people are spending their social networking time.

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Top 20 Social Media Marketing Articles From 2012

social media reviewsHave you kept up to date with the best social media marketing practices?

Are you looking for actionable tips you can apply to your business?

Here are our most popular articles from 2012.

7 New Facebook Changes Impacting Businesses

Did you follow all of the changes on Facebook in 2012?

Facebook made many changes that impact anyone with a Facebook Page.

macy's

The new timeline cover photo for Macy’s.

Several of these changes emerged from Facebook’s fMC 2012 Conference.

The overall message was that Facebook is looking at Pages as a “mission control” point (which is where the MC comes from in the conference title).

Read more for an overview of the changes and how brands can take advantage of some of the new features.

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5 Tips for Creating Pinterest Images That People Love to Share

social media how toDo you want to get more from your Pinterest marketing?

Are you looking to get more traffic, pins and repins?

If you want to make the most of Pinterest, you need to create images.

A great image can increase traffic, get you more pins and repins and improve your presence on Pinterest.

Below are 5 tips to help you create a Pinterest-friendly image.

#1: Use Relevant Labels on Your Images

Great Pinterest marketing starts with the images you publish on your blog or website. One of the first things you need to do is use a relevant label for the images you publish.

When someone pins an image from your website or blog post, the label that automatically appears in the description is the name you give your image. When you give your image a good name, it’ll automatically have a good description when someone pins it.

If someone pins your image without changing the image description, your image will still be effective.

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Pinterest Marketing: What Marketers Need to Know to Succeed

Are you wondering if Pinterest can help your business?

Do you want to get more traffic from your Pinterest account?

To learn more about the power of Pinterest for marketers, I interview Beth Hayden for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Beth Hayden, author of the new book Pinfluence: The Complete Guide to Marketing Your Business on Pinterest

Beth shares her insights into how Pinterest can drive more traffic to your website or blog.

You’ll learn tips and techniques on what images work best on Pinterest and why content behind the image matters.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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How to Attract Customers With Pinterest

social media book reviewsImagine your ideal clients.

Now think about what kind of pictures or visual images they would enjoy.

If you can create (or curate) visually compelling content, then Pinterest could be a great social platform for you.

When used the right way, Pinterest can drive massive traffic to your website, build loyal communities around your brand and convert fans into buyers.

Beyond the Pin

In February 2012, Pinterest bypassed Twitter in terms of referral traffic. But that’s not all.

A survey from PriceGrabber indicated that 21% of Pinterest users purchased something they saw on a pinboard! Suddenly the sound of ringing cash registers could be heard by marketers around the world.

Unlike Facebook where images of products are annoying or intrusive, Pinterest offers a beautiful and exciting new interface (much like a mall) where users actually expect and look forward to shopping!

In her new book, Pinfluence: The Complete Guide to Marketing Your Business with Pinterest, Beth Hayden gives business owners a lesson in visual marketing techniques that are bound to attract new customers and generate more revenue for their brands.

Here’s what you should know about the book.

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How to Get More Pinterest Exposure With Less Work

social media how toWould you like to get free exposure across thousands of people’s Pinterest pages?

Are you concerned you don’t have the time to manage a Pinterest account on top of all of your other social media efforts?

In this article I’ll reveal a solution to make your Pinterest marketing easier and get the results you want.

Introducing Pinterest Contributor Boards

Pinterest contributor boards are a little-known feature to get others to contribute to your board.

The image below is an example of a contributor board. When you see the symbol of a group of people next to the number of pins, you know that board has contributors.

contributors

Note the symbol that identifies that this board has contributors.

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4 Tips for Increasing Pinterest Traffic to Your Blog

social media how toDo you want more traffic coming to your blog?

Getting lots of pins from your blog posts can increase engagement and drive traffic.

It can also help boost your performance on search engines because pins to your post are ‘do-follow’ links.

Pinterest’s recent growth has been unstoppable. According to comScore, Pinterest has grown by 4377% since May 2011. Many blogs are using Pinterest effectively to increase traffic and build engagement.

Below you will find 4 tips to get more traffic to your blog from Pinterest.

#1: Share a Lot of Content

One of the best ways to promote your blog is to pin a lot of images onto your boards.

You need to share both your own content and content from other people.

Aim to create content-rich boards where people come searching for articles on your particular topic.

If you have good boards that are followed by people who regularly view and share your pins, you can boost your blog traffic by pinning posts from your own blog.

Make sure you pin content from your blog and other blogs together on the same board so your pins will seem more credible and clickable.

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5 Ways to Build a Pinterest Following With Facebook

social media how toAre you looking to build a strong Pinterest following?

Did you know that you can integrate your Facebook and Pinterest marketing?

Yes, there’s a way to get Facebook fans to create exposure for you on Pinterest.

Establishing a large audience of followers on Pinterest is one of the most important aspects of a successful Pinterest marketing campaign.

Here’s the skinny: Although during the setup process you can choose to link your Pinterest account to your Facebook personal page, there is currently no way to automatically hook up to your Facebook fan page.

So what’s a business to do?

The truth is most business owners have not figured out a solution. They are failing on Pinterest because they think that they have to build a new following from scratch. Well, that is patently untrue.

Here are five ways to use Facebook to build your Pinterest following.

#1: Get a Pinterest Tab for Your Facebook Fan Page

The easiest thing to do is just go to Woobox and create a Pinterest tab for your Facebook fan page.

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How Sony Became a Pinterest Rock Star

social media case studiesCallan Green, senior social media specialist at Sony Electronics, never thought she would want a pair of leather pants.

“But I saw enough pins on Pinterest that I thought, ‘Oh my gosh, I have to own them,’ and I went out and bought some.”

It was the fall of 2011 and she was discovering firsthand the power of Pinterest to drive sales.

The image-based, pinboard-sharing social media site launched in March 2010 is now the third-largest social network, behind Facebook and Twitter.

In March 2012, it tallied 2.3 billion page impressions to over 4 million unique visitors a day.

“We were all using [Pinterest] personally,” said Green of the social media team at Sony Electronics, “and realized the power of the platform to drive people’s interest in purchasing.”

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