How to Use Pinterest to Build Trust and Loyalty

social media how toDo your customers trust you?

The key to building a successful business is the ability to create loyal relationships with your clients or customers.

In the ‘How Content Can Help You Build a Loyal Following’ episode of the Social Media Marketing podcast, Michael Stelzner interviewed Pat Flynn of Smart Passive Income.

They discuss how to build loyalty by providing valuable content and making a connection on a personal level through social media.

A great way to do this is to use Pinterest.

Here’s a look at 4 simple ways you can use Pinterest to make connections and provide value.

#1: Tell Your Company’s Story

Every company has a personality and a story to tell. When you reveal your unique story, you help establish credibility and foster a personal connection with your Pinterest followers.

A good place to start is to look into your company’s history.

General Electric has done a great job of this on its “The Archives” Pinterest board. Here, GE pins images of past ad campaigns and products.

Pinterest Archives Board

Products form GE's past show you the company's longevity and their products' evolution.

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How to Use the New Pinterest: What Marketers Need to Know

social media how toAre you up to date with all of the latest changes on Pinterest?

Pinterest recently made several changes to their site.

They modified some features, added new ones and even got rid of a few.

In this article I’ll share what you need to know about these changes and the impact on your marketing strategies to make sure you continue to generate sales and leads through Pinterest.

How to Switch to the New Look

To get the new look, scroll over your business/profile name on the top right corner of your account. A drop-down menu will appear. On this menu, click on the last option, Switch to the New Look.

Pinterest switch to the new look

Click on Switch to the New Look to get the updated version.

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How Pinterest Helped a Mom Win Major Brands as Clients

social media case studiesStacy Teet, a mother of three and former Air Force intelligence analyst, has been described as a Curator of Awesome.

She is a sought-after contributor to up-and-coming social media sites and is a brand ambassador and consultant to national brands.

Keep reading to learn how Stacy stays on top of the changing world of social while managing her busy home life and clients.

Stacy Teet and Jessica Alba

Jessica Alba of The Honest Co. and Stacy Teet at the Alt Design Summit.

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7 Social Media Trends for Consumers: New Research

social media researchAre you wondering what the changing social trends are for consumers?

If so, look no further.

In Nielsen and McKinsey’s Social Media Report, consumers were surveyed to discover how they use social networks.

Here are seven key findings from that report.

#1: More Time Invested in Mobile

The survey found that consumers are increasingly looking to their smartphones and tablets to access social media.

While the PC is still the most widely used device when it comes to social media consumption, the study found that time spent on mobile apps and mobile websites accounted for a 63% increase (compared to 2011) in total time spent.

Additionally, 43% of users said they use smartphones to access social media, while 16% connect using a tablet.

social is mobile

Mobile and particularly apps are where people are spending their social networking time.

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Top 20 Social Media Marketing Articles From 2012

social media reviewsHave you kept up to date with the best social media marketing practices?

Are you looking for actionable tips you can apply to your business?

Here are our most popular articles from 2012.

7 New Facebook Changes Impacting Businesses

Did you follow all of the changes on Facebook in 2012?

Facebook made many changes that impact anyone with a Facebook Page.

macy's

The new timeline cover photo for Macy’s.

Several of these changes emerged from Facebook’s fMC 2012 Conference.

The overall message was that Facebook is looking at Pages as a “mission control” point (which is where the MC comes from in the conference title).

Read more for an overview of the changes and how brands can take advantage of some of the new features.

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5 Tips for Creating Pinterest Images That People Love to Share

social media how toDo you want to get more from your Pinterest marketing?

Are you looking to get more traffic, pins and repins?

If you want to make the most of Pinterest, you need to create images.

A great image can increase traffic, get you more pins and repins and improve your presence on Pinterest.

Below are 5 tips to help you create a Pinterest-friendly image.

#1: Use Relevant Labels on Your Images

Great Pinterest marketing starts with the images you publish on your blog or website. One of the first things you need to do is use a relevant label for the images you publish.

When someone pins an image from your website or blog post, the label that automatically appears in the description is the name you give your image. When you give your image a good name, it’ll automatically have a good description when someone pins it.

If someone pins your image without changing the image description, your image will still be effective.

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Pinterest Marketing: What Marketers Need to Know to Succeed

Are you wondering if Pinterest can help your business?

Do you want to get more traffic from your Pinterest account?

To learn more about the power of Pinterest for marketers, I interview Beth Hayden for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Beth Hayden, author of the new book Pinfluence: The Complete Guide to Marketing Your Business on Pinterest

Beth shares her insights into how Pinterest can drive more traffic to your website or blog.

You’ll learn tips and techniques on what images work best on Pinterest and why content behind the image matters.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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How to Attract Customers With Pinterest

social media book reviewsImagine your ideal clients.

Now think about what kind of pictures or visual images they would enjoy.

If you can create (or curate) visually compelling content, then Pinterest could be a great social platform for you.

When used the right way, Pinterest can drive massive traffic to your website, build loyal communities around your brand and convert fans into buyers.

Beyond the Pin

In February 2012, Pinterest bypassed Twitter in terms of referral traffic. But that’s not all.

A survey from PriceGrabber indicated that 21% of Pinterest users purchased something they saw on a pinboard! Suddenly the sound of ringing cash registers could be heard by marketers around the world.

Unlike Facebook where images of products are annoying or intrusive, Pinterest offers a beautiful and exciting new interface (much like a mall) where users actually expect and look forward to shopping!

In her new book, Pinfluence: The Complete Guide to Marketing Your Business with Pinterest, Beth Hayden gives business owners a lesson in visual marketing techniques that are bound to attract new customers and generate more revenue for their brands.

Here’s what you should know about the book.

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How to Get More Pinterest Exposure With Less Work

social media how toWould you like to get free exposure across thousands of people’s Pinterest pages?

Are you concerned you don’t have the time to manage a Pinterest account on top of all of your other social media efforts?

In this article I’ll reveal a solution to make your Pinterest marketing easier and get the results you want.

Introducing Pinterest Contributor Boards

Pinterest contributor boards are a little-known feature to get others to contribute to your board.

The image below is an example of a contributor board. When you see the symbol of a group of people next to the number of pins, you know that board has contributors.

contributors

Note the symbol that identifies that this board has contributors.

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