Pinterest Traffic: How to Use Pinterest for More Exposure

Do you want to drive more traffic to your site with Pinterest?

Are you looking for ways to improve your Pinterest exposure?

To explore how Pinterest can help your business I interview Pinterest expert, Vincent Ng.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Vincent Ng, host of the Pictures to Profits podcast and author of Pinterest Marketing: How to Search Optimize Your Pins and Boards for Pinterest. He’s a Pinterest expert and blogs at MCNG Marketing.

Vincent shares how to use Pinterest to drive more traffic to your website.

You’ll discover reasons why you should use Pinterest in your social media marketing, tips on images and plugins that can boost traffic to your site and provide social proof for your company and what you need to know about Pinterest’s smart feed and promoted pins.

vincent ng pinterest marketing podcast

Listen as Vincent Ng shares tips for using Pinterest to get more exposure.

Share your feedback, read the show notes and get the links mentioned in this episode below.

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5 Ways to Improve Your Pinterest Marketing

social media researchDo you want more pins and repins?

Are you looking for ways to drive more traffic and engagement?

If you want your content pinned more often, you need to make it easy for visitors to take action.

In this article you’ll discover how to optimize your images for pinning and repurpose your most popular pins for increased engagement.

5 ways to improve pinterest marketing

Discover five ways to improve your Pinterest marketing.

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20 Social Media Marketing Tips From the Pros

social media how to

Would you like to improve your social media marketing?

Are you up to date with the best social media tips and tools?

We asked 20 social media experts to share how they’re getting results with social media marketing today.

Here’s what they had to say.

20 social media tips

Get 20 social media tips from the pros.

#1: Mine Twitter to Grow Your Audience

mark schaefer twitter pic

Mark Schaefer

While “if you build it they will come” is a great line from a movie, it’s a terrible marketing plan. To succeed on the Internet today, you have to create content that ignites and engages an audience. However, if you are a new blogger, you should probably spend more time developing an audience than creating your content.

Here are three easy but overlooked tactics you can use to build an audience on Twitter, which is arguably the best platform for this.

Once you’ve been on Twitter for a while, you’ll notice people will place you on public Twitter lists. Lists are generally categorized by a special interest or geographic location. For example, I might be on lists for “marketing experts,” “bloggers” or “business educators.” Find a relevant person to follow, and then dig into his or her lists. You’ll likely find a goldmine of interesting people to follow who will hopefully follow you back.

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How to Use Pinterest for Videos, SlideShares and Podcasts

social media how toDo you only share images on Pinterest?

Would you like to share other content to grow your Pinterest followers and other social networks?

You can also share videos, SlideShares and audio podcasts and extend your exposure in those networks thanks to Pinterest.

In this article I’ll explain how you can use Pinterest to increase exposure for your videos, SlideShares and podcasts.

#1: Videos

Did you know that videos from Vimeo and YouTube are pinnable and playable on Pinterest? Pinning videos to Pinterest can significantly broaden their exposure and result in more plays.

pinterest to promote video slideshare and podcasts

Learn how to use Pinterest to promote video SlideShare and podcasts.

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Five Ways Brands Use Visual Content for Maximum Impact

social media how toDo you want to stimulate online growth and engagement?

Are you using visual marketing in your business?

Understanding how other businesses use visual content can help you integrate new tactics into your own marketing strategy.

In this article I’ll show you how five brands are using visual content successfully.

Why Use Visual Content in Your Marketing?

When it comes to marketing your business, pictures speak volumes. Not only do they make a bigger impact, but also they do it in a shorter amount of time. Research shows the brain processes visual content 60,000 times faster than text.

use visual content for impact

Find 5 ways to use visual content for maximum impact.

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How to Use Pinterest Messages for Marketing

social media how toDo you want a new way to engage your Pinterest followers?

Have you used Pinterest Messages?

Pinterest’s newest feature lets you communicate directly with your followers via private message.

In this article I’ll explore Pinterest Messages and how you can use it to engage your audience.

Why Pinterest Messages?

Pinterest Messages is similar to the messaging and chat options you’re used to on other social platforms. You can contact a pinner directly on Pinterest, or unlike other social channels, you can send your message to the pinner’s email address.

pinterest messages for marketing

Find out how to use Pinterest Messages for marketing.

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18 Social Media Marketing Tips to Improve Your Marketing

social media how toAre you looking for the latest social media marketing tactics?

Do you want to know what the social media marketing pros are doing today?

Keeping up with the latest social media changes is not always easy, but here you’ll find ideas worth exploring.

We asked 18 social media pros to share the best marketing tactics worth doing today.

18 social media marketing tips

Improve your marketing with these 18 social media tips from the pros.

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7 Pinterest Marketing Tips to Improve Your Visibility

social media how to

Are you interested in raising your visibility on Pinterest?

Do you know which Pinterest tactics work best today?

We asked top social media professionals what they’re doing to get results from Pinterest marketing right now.

In this article you’ll find 7 pro tips that can boost your business’s Pinterest marketing.

7 hot pinterest tips

Learn 7 Pinterest tips from the pros.

#1: Include Price Tags

ekaterina walter gravatar pic

Ekaterina Walter

Pinterest users aren’t just looking for creative inspiration on the network. They’re also ready to buy.

Make sure you include a price tag in the pins you create or repin. After all, Pinterest drives more referral traffic than Google+, YouTube, and LinkedIn combined. More importantly, Pinterest pins with prices get 36 percent more likes than those without.

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3 Ways Any Business Can Market on Pinterest

social media how toAre you looking for a way to fit in on Pinterest?

Do you know how to use Pinterest as a marketing tool?

Pinterest is built around beautiful pictures and that can be a problem for some companies.

If you don’t think your business is Pinterest-friendly, it’s time to reconsider.

In this article you’ll discover three Pinterest marketing tactics you can use to entice followers to click through, no matter what your industry or niche.

#1: Highlight Your Strengths

The challenge on Pinterest is to be as irresistible as possible. No matter what your end game is, you’re not going to get there without original content that stands out in a pinner’s feed. How do you do that if your company or product doesn’t really fit with the colorful, visual nature of Pinterest?

Realizing that pictures are not their strength, The Wall Street Journal has gained a Pinterest following by posting noteworthy quotes from their articles.

wall street journal article quote pin

Linking to online articles transforms this pin into a creative call to action.

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