Instagram Platform Ripe for Marketers Shows New Research

social media research

Are you wondering how the social media landscape is changing for users?

Wondering where you should focus your social media activities?

Pew Research has released a brand-new study, which shows how American users have diversified their social media use.

Here are four noteworthy ways social media use is changing for American users:

#1: Facebook—Still Popular, but not Always “Platform of Choice”

The Pew study indicates that overall, Facebook continues to be a favorite, but 42% of online adults use two or more social networks. Among those who use just one social platform, 8% use LinkedIn, 4% use Pinterest and 2% use Twitter or Instagram as their platform of choice.

pew-social-media-platform-use-graph

Facebook still popular, but the grass is getting greener on the other side.

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How Brands Can Leverage Holidays for Their Social Campaigns

social media how to Do you plan marketing campaigns around major holidays?

Do you need ideas for your 2014 holiday social media marketing?

From Valentines Day to Easter and beyond, holidays are an important time for brands to engage customers and promote products in new and exciting ways.

And holiday-themed storytelling is an especially great way to build and cultivate a growing and engaged audience.

Here are four ways brands use social media to create and promote holiday campaigns throughout the year.

#1: Show the Fun Side of Your Brand With a Holiday Vine

Because Vines show up in Twitter’s main feed, they’re eye-catching and easy for people to share across Twitter and Facebook. Marketers have been quick to adopt Twitter’s 6-second video looping app to show a lighter and more creative side to the brands they promote.

Home improvement store Lowe’s used Vine to animate everyday household tools to look like bursting fireworks and wish their followers a happy 4th of July.

lowes-holiday-vine

Lowe’s has used Vine in a number of ways to reach their followers.

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26 Ways to Make Pinterest Work for Your Business

social media how to Are you looking for tips on how to use Pinterest strategically?

Is your business benefiting from Pinterest?

Pinterest is an effective tool for businesses of all sizes and sectors.

From B2B to B2C, there are a number of goals you can pursue—from driving web and foot traffic to increasing visibility with influencers and consumers.

In this article, you’ll find 26 tips, an A-Z guide for making Pinterest work for your business.

#1: Add an On Hover Pin It Button to Your Images

To drive referral traffic from Pinterest, your blog images have to make it to Pinterest.

The on hover Pin It button appears over images on your blog when a user mouses over them.

In the image below, you can see the on hover Pin It button on Social Media Examiner.

pinterest-hover-button

Hover buttons are effective calls to action.

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7 Ways to Grow Your Blog With Pinterest

social media how toWould you like more traffic to your blog?

Are you looking for creative ways to use Pinterest to benefit your business blog?

Pinterest offers a robust path to help you build your blog.

You can use Pinterest to find content for your blog, grow your audience and increase your website traffic.

In this article, I’ll show you 7 easy ways to use Pinterest to grow your business blog and engage further with your online audience.

#1: Create a Blog Think Tank

Are you constantly clipping articles, studies, posts and pictures and placing them in an idea folder—online or off? Pinterest is tailor-made for doing this quickly and easily online.

Create secret boards for your blog post ideas and use them as placeholders for images, videos, quotes, etc. that you want to blog about in the future. Curate boards for single posts, a series you’re working on, even potential guest bloggers.

“pinterest-secret-board”

You can use secret boards as placeholders for content you may want to use in the future.

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How Constant Contact Uses Pinterest to Reach a B2B Market

social media case studies“You can use any social media channel for B2B,” said Erica Ayotte, social media marketing manager at Constant Contact.

“Anyone who says you can’t is not being creative enough.”

She should know. Her team has grown their Pinterest following to over 18,000 in less than two years.

How does a company that is not retail and not inherently visual use Pinterest to reach a B2B target audience?

The keys are to expand your idea of what your brand is, think visually and have a curating mindset. Here’s how Constant Contact appeals to their small-business market on Pinterest.

constant contact boards

Constant Contact has 92 Pinterest boards with over 4,000 pins.

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