How to Use Pinterest Analytics: 6 Metrics Worth Measuring
Is your business using Pinterest to reach your audience with one-of-a-kind visuals?
Are you measuring your Pinterest marketing effectively?
It’s crucial that any business understands whether their time spent on a social network is generating results.
Why Pinterest Analytics?
Consistently measuring your activity on Pinterest can also help your business identify what types of content resonate best on this channel and with your specific audience.
The number of followers your account has is important to note, but it’s certainly not the final indicator of a successful Pinterest strategy.
Pinterest’s new analytics tool offers insights into how your website’s content is performing.
To gain access to your Pinterest account’s analytics, verify your website and then from the Settings drop-down menu at the top right-hand corner, you’ll be able to check your stats by clicking Analytics. 
How to Use Pinterest to Promote Your Products
Is your business on Pinterest?
Or are you still unsure how to use Pinterest to effectively promote your products or company?
In November, Pinterest launched business pages with their new terms of service. This update lets you use Pinterest commercially.
You can promote your products, generate sales and leads and use it for other commercial purposes without any worries.
But first, you may want to convert your personal profile into a business account (or if you don’t have a personal account, just start fresh with one for business).
Here are some tips on how you can take advantage of this update and use Pinterest commercially to promote your business.
How to Use Pinterest to Build Trust and Loyalty
Do your customers trust you?
The key to building a successful business is the ability to create loyal relationships with your clients or customers.
In the ‘How Content Can Help You Build a Loyal Following’ episode of the Social Media Marketing podcast, Michael Stelzner interviewed Pat Flynn of Smart Passive Income.
They discuss how to build loyalty by providing valuable content and making a connection on a personal level through social media.
A great way to do this is to use Pinterest.
Here’s a look at 4 simple ways you can use Pinterest to make connections and provide value.
#1: Tell Your Company’s Story
Every company has a personality and a story to tell. When you reveal your unique story, you help establish credibility and foster a personal connection with your Pinterest followers.
A good place to start is to look into your company’s history.
General Electric has done a great job of this on its “The Archives” Pinterest board. Here, GE pins images of past ad campaigns and products.
Products form GE's past show you the company's longevity and their products' evolution.
How to Use the New Pinterest: What Marketers Need to Know
Are you up to date with all of the latest changes on Pinterest?
Pinterest recently made several changes to their site.
They modified some features, added new ones and even got rid of a few.
In this article I’ll share what you need to know about these changes and the impact on your marketing strategies to make sure you continue to generate sales and leads through Pinterest.
How to Switch to the New Look
To get the new look, scroll over your business/profile name on the top right corner of your account. A drop-down menu will appear. On this menu, click on the last option, Switch to the New Look.
Click on Switch to the New Look to get the updated version.
How Pinterest Helped a Mom Win Major Brands as Clients
Stacy Teet, a mother of three and former Air Force intelligence analyst, has been described as a Curator of Awesome.
She is a sought-after contributor to up-and-coming social media sites and is a brand ambassador and consultant to national brands.
Keep reading to learn how Stacy stays on top of the changing world of social while managing her busy home life and clients.
Jessica Alba of The Honest Co. and Stacy Teet at the Alt Design Summit.
7 Social Media Trends for Consumers: New Research
Are you wondering what the changing social trends are for consumers?
If so, look no further.
In Nielsen and McKinsey’s Social Media Report, consumers were surveyed to discover how they use social networks.
Here are seven key findings from that report.
#1: More Time Invested in Mobile
The survey found that consumers are increasingly looking to their smartphones and tablets to access social media.
While the PC is still the most widely used device when it comes to social media consumption, the study found that time spent on mobile apps and mobile websites accounted for a 63% increase (compared to 2011) in total time spent.
Additionally, 43% of users said they use smartphones to access social media, while 16% connect using a tablet.
Mobile and particularly apps are where people are spending their social networking time.
Top 20 Social Media Marketing Articles From 2012
Have you kept up to date with the best social media marketing practices?
Are you looking for actionable tips you can apply to your business?
Here are our most popular articles from 2012.
7 New Facebook Changes Impacting Businesses
Did you follow all of the changes on Facebook in 2012?
Facebook made many changes that impact anyone with a Facebook Page.
The new timeline cover photo for Macy’s.
Several of these changes emerged from Facebook’s fMC 2012 Conference.
The overall message was that Facebook is looking at Pages as a “mission control” point (which is where the MC comes from in the conference title).
Read more for an overview of the changes and how brands can take advantage of some of the new features.
