Are you using visual marketing in your business?
Understanding how other businesses use visual content can help you integrate new tactics into your own marketing strategy.
In this article I’ll show you how five brands are using visual content successfully.
Why Use Visual Content in Your Marketing?
When it comes to marketing your business, pictures speak volumes. Not only do they make a bigger impact, but also they do it in a shorter amount of time. Research shows the brain processes visual content 60,000 times faster than text.
Have you used Pinterest Messages?
Pinterest’s newest feature lets you communicate directly with your followers via private message.
In this article I’ll explore Pinterest Messages and how you can use it to engage your audience.
Why Pinterest Messages?
Pinterest Messages is similar to the messaging and chat options you’re used to on other social platforms. You can contact a pinner directly on Pinterest, or unlike other social channels, you can send your message to the pinner’s email address.
Do you want to know what the social media marketing pros are doing today?
Keeping up with the latest social media changes is not always easy, but here you’ll find ideas worth exploring.
We asked 18 social media pros to share the best marketing tactics worth doing today.
Are you interested in raising your visibility on Pinterest?
Do you know which Pinterest tactics work best today?
We asked top social media professionals what they’re doing to get results from Pinterest marketing right now.
In this article you’ll find 7 pro tips that can boost your business’s Pinterest marketing.
#1: Include Price Tags
Pinterest users aren’t just looking for creative inspiration on the network. They’re also ready to buy.
Make sure you include a price tag in the pins you create or repin. After all, Pinterest drives more referral traffic than Google+, YouTube, and LinkedIn combined. More importantly, Pinterest pins with prices get 36 percent more likes than those without.
Do you know how to use Pinterest as a marketing tool?
Pinterest is built around beautiful pictures and that can be a problem for some companies.
If you don’t think your business is Pinterest-friendly, it’s time to reconsider.
In this article you’ll discover three Pinterest marketing tactics you can use to entice followers to click through, no matter what your industry or niche.
#1: Highlight Your Strengths
The challenge on Pinterest is to be as irresistible as possible. No matter what your end game is, you’re not going to get there without original content that stands out in a pinner’s feed. How do you do that if your company or product doesn’t really fit with the colorful, visual nature of Pinterest?
Realizing that pictures are not their strength, The Wall Street Journal has gained a Pinterest following by posting noteworthy quotes from their articles.
Do you want more Pinterest followers?
Have you optimized your profile, website and images for maximum exposure?
A strong Pinterest community tells others you’re a trusted source of inspiration.
In this article you’ll discover six simple ways to quickly increase your number of Pinterest followers.
#1: Verify Your Pinterest Profile
A verified Pinterest account is an important step in building your following. It’s fairly easy to do and instills trust because it confirms your account is the real deal, not a knockoff. In turn, that makes your Pinterest profile more attractive to existing and new followers.
When you’ve verified your Pinterest account, people see a checkmark next to your brand’s URL in the Pinterest profile. This checkmark especially stands out on mobile and in profile searches.
Are you optimizing your blog posts for social shares?
Using your blog, Pinterest and Facebook together can amplify your social media signal tenfold.
In this article I’ll show you how pin-worthy images and an enhanced Facebook update can increase your repins and blog traffic.
Getting the Formula Right
If you want to bump up your shares and repins, you need four things: useful content; a headline that grabs people’s attention; an attractive, pinnable image; and a cross-posting plan.
In the Facebook update below, Peg Fitzpatrick uses this formula. She wrote an enhanced Facebook update that included an excerpt of her blog post, a pinnable image (including her headline) and links to both the post and the pin.
Are you wondering how the social media landscape is changing for users?
Wondering where you should focus your social media activities?
Pew Research has released a brand-new study, which shows how American users have diversified their social media use.
Here are four noteworthy ways social media use is changing for American users:
#1: Facebook—Still Popular, but not Always “Platform of Choice”
The Pew study indicates that overall, Facebook continues to be a favorite, but 42% of online adults use two or more social networks. Among those who use just one social platform, 8% use LinkedIn, 4% use Pinterest and 2% use Twitter or Instagram as their platform of choice.
Do you need ideas for your 2014 holiday social media marketing?
From Valentines Day to Easter and beyond, holidays are an important time for brands to engage customers and promote products in new and exciting ways.
And holiday-themed storytelling is an especially great way to build and cultivate a growing and engaged audience.
Here are four ways brands use social media to create and promote holiday campaigns throughout the year.
#1: Show the Fun Side of Your Brand With a Holiday Vine
Because Vines show up in Twitter’s main feed, they’re eye-catching and easy for people to share across Twitter and Facebook. Marketers have been quick to adopt Twitter’s 6-second video looping app to show a lighter and more creative side to the brands they promote.
Home improvement store Lowe’s used Vine to animate everyday household tools to look like bursting fireworks and wish their followers a happy 4th of July.