7 Pinterest Marketing Tips to Improve Your Visibility

social media how to

Are you interested in raising your visibility on Pinterest?

Do you know which Pinterest tactics work best today?

We asked top social media professionals what they’re doing to get results from Pinterest marketing right now.

In this article you’ll find 7 pro tips that can boost your business’s Pinterest marketing.

7 hot pinterest tips

Learn 7 Pinterest tips from the pros.

#1: Include Price Tags

ekaterina walter gravatar pic

Ekaterina Walter

Pinterest users aren’t just looking for creative inspiration on the network. They’re also ready to buy.

Make sure you include a price tag in the pins you create or repin. After all, Pinterest drives more referral traffic than Google+, YouTube, and LinkedIn combined. More importantly, Pinterest pins with prices get 36 percent more likes than those without.

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3 Ways Any Business Can Market on Pinterest

social media how toAre you looking for a way to fit in on Pinterest?

Do you know how to use Pinterest as a marketing tool?

Pinterest is built around beautiful pictures and that can be a problem for some companies.

If you don’t think your business is Pinterest-friendly, it’s time to reconsider.

In this article you’ll discover three Pinterest marketing tactics you can use to entice followers to click through, no matter what your industry or niche.

#1: Highlight Your Strengths

The challenge on Pinterest is to be as irresistible as possible. No matter what your end game is, you’re not going to get there without original content that stands out in a pinner’s feed. How do you do that if your company or product doesn’t really fit with the colorful, visual nature of Pinterest?

Realizing that pictures are not their strength, The Wall Street Journal has gained a Pinterest following by posting noteworthy quotes from their articles.

wall street journal article quote pin

Linking to online articles transforms this pin into a creative call to action.

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6 Ways to Use Pinterest to Promote Your Brand

social media how to Is Pinterest part of your marketing strategy?

Have you ignored Pinterest because you think your brand isn’t a fit?

Every brand has a story to tell and visual content can help you tell it.

Sharing your story with Pinterest’s engaged and active audience via compelling pictures is a great place to start.

In this article you’ll see how six brands got creative with Pinterest and captured new followers and interest.

Why Pinterest?

Visual marketing is the current trend, so it’s no wonder brands see huge potential in Pinterest. It’s an ultra-hot social media site where photos are center stage and sharing is second nature to the audience.

pinterest home page

Pinterest has over 70 million users and 25 billion pins.

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6 Ways to Promote Your Business With Pinterest Places

social media how toDo you use Pinterest to promote your business?

Have you heard of Pinterest place pins?

Whether you have a storefront, products or a travel aspect to your business, consider exploring the geographic elements of Pinterest

In this article, you’ll learn six ways you can use Pinterest place pins boards to promote your business or products.

pinterest places boards

Pinterest’s new Places boards have really taken off.

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5 Ways to Get Your Pins Noticed on Pinterest

social media how toIs Pinterest important to your business?

Do you want to get your pins in front of more people?

In this article, I’ll show you 5 ways to get your pins noticed on Pinterest.

Why Pinterest?

Pinterest has over 70 million users globally.

The site also drives more referral traffic than Twitter, LinkedIn and Reddit combined. That’s a lot of traffic.

And if you want to take advantage of it, your pins have to be seen not only by users who follow you, but also by new users.

Here are the tips:

#1: Optimize Your Name, Boards and Pins for Pinterest Search

Your Business Name 

Many branded companies make the mistake of using only their branded name for their Pinterest user account name. This is not ideal, as they lose out on people searching for them with other terms.

Add a descriptive keyword that you want to be associated with to the end of your business name to increase the chances of your Pinterest business account being found through a search for Pinners.

pinner search

Users search for Pinners when they are looking for specific brands and people to follow.

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3 Unique Ways to Use Pinterest for Business

social media how toDoes your business have a clear Pinterest strategy?

Have you been struggling to figure out how Pinterest could help market your business?

Pinterest represents a massive opportunity for both consumer-focused and business-to-business companies.

In this article, I’ll show you three ways to build a successful Pinterest presence for your business.

tips for a winning strategy

Strategy plays a vital role in success on Pinterest.

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5 Creative Ways to Drive More Traffic to Your Blog Posts

social media how toDo you want more traffic to your blog?

Are you struggling to catch the attention of more readers?

Does this sound familiar? You write an amazing piece of content. You made sure to craft an attention-grabbing headline. You share the link on Twitter, Facebook, even Google+.

Then you wait in breathless anticipation for your share count to skyrocket. Except it doesn’t.

Never fear, in this article you’ll find fresh ideas to generate buzz and get your posts noticed.

two prong

Use a two-pronged approach with a variety of platforms and different types of media to get your post shared. Image source: iStockPhoto.

Promote Your Article Across a “Wider” Variety of Platforms

Everyone is using Twitter, Facebook, Google+ and LinkedIn to promote their content. It’s tempting to focus only on these four networks because they have popularity and community numbers on their side.

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