Are you ready to take your Pinterest marketing to the next level?
Most companies open a Pinterest account, pin their content and repin other people’s material.
While that’s a great place to start, it’s the bare minimum.
In this article I’ll share five techniques to improve your Pinterest marketing.
#1: Approach Pinterest Like a Search Engine
When creating any content, if you approach it with an SEO mindset, you’re already a step ahead of the rest. Even though Pinterest is a visual platform, text plays a very important role.
Have you used Pinterest Messages?
Pinterest’s newest feature lets you communicate directly with your followers via private message.
In this article I’ll explore Pinterest Messages and how you can use it to engage your audience.
Why Pinterest Messages?
Pinterest Messages is similar to the messaging and chat options you’re used to on other social platforms. You can contact a pinner directly on Pinterest, or unlike other social channels, you can send your message to the pinner’s email address.
Do you use Pinterest analytics to help you market better?
Most brands on Pinterest aren’t tracking their metrics. The companies that do are finding optimized engagement.
In this article I’ll share four ways to improve your Pinterest marketing efforts.
Note: There are a number of third-party apps that track Pinterest analytics for you. This article focuses on how those metrics can help you market more successfully, not on the tools themselves.
Are you looking for an easier way to track your social activities?
In this article I’ll show you how to find the most valuable social data and actionable insights.
The result, improve your social media strategy on Facebook, Twitter and Pinterest.
Finding the Needles in the Haystack
As marketers, we’re on a mission to track and measure our efforts and their success.
We collect information on almost everything you can think of, from purchase history and demographics to psychographic data and everything in between.
The abundance of data has opened up a complicated web of options.
It’s important to know how to find the useful data that helps us make strategic decisions.
The following three tips will help you focus on what matters.
#1: Review the Posts Tab on Facebook Insights
Facebook has given marketers access to a ton of useful information with their Page Insights. Most people use this data to measure their success. We’re going to look at how to use it to refine your strategy.
Timing Your Posts
Start by going to your Facebook page and clicking on See Insights in the navigation bar at the top of the admin panel.
Are you looking to increase your Pinterest engagement and drive traffic?
In this article, I’ll share 12 tips on how you can get more Pinterest followers and promote your business.
Why More Pinterest Followers?
More Pinterest followers can help you get more likes, repins, comments, clicks and impressions.
This can then help drive traffic, increase sales, generate leads and build your Pinterest brand.
It also provides an opportunity for you to generate more engagement with your customers.
Here are the tips:
#1: Add the Pinterest Follow Button
The Pinterest follow button diverts website visitors to your Pinterest page, thereby attracting followers. This can be effective if you have a high-traffic website.
Install the button in several prominent places on your website and blog—the header, footer, sidebar, etc. Make it easy for people to find your brand page and convert them into followers.
To create your button, use the widget builder page on Pinterest or create a custom button that matches your branding.
Would you like to make stronger connections with your customers?
Although many brands run creative contests on Pinterest, here are some new ways to engage audiences and build your presence.
Take a look at what these 3 brands are doing to get inspiration for using Pinterest creatively for your business.
#1: Run a Campaign to Give Back
One of the most interesting things I’ve seen on Pinterest was Sony Electronics’ Pin It to Give It campaign.
Sony Electronics used their Pinterest brand page to curate an array of Sony Electronics products that were pinned to the Pin It to Give It board. Every time someone repinned from the board, Sony Electronics donated a dollar to The Michael Phelps Foundation. The campaign ran from November 27 through December 31, 2012 and raised more than $12,500.