26 Ways to Make Pinterest Work for Your Business

social media how to Are you looking for tips on how to use Pinterest strategically?

Is your business benefiting from Pinterest?

Pinterest is an effective tool for businesses of all sizes and sectors.

From B2B to B2C, there are a number of goals you can pursue—from driving web and foot traffic to increasing visibility with influencers and consumers.

In this article, you’ll find 26 tips, an A-Z guide for making Pinterest work for your business.

#1: Add an On Hover Pin It Button to Your Images

To drive referral traffic from Pinterest, your blog images have to make it to Pinterest.

The on hover Pin It button appears over images on your blog when a user mouses over them.

In the image below, you can see the on hover Pin It button on Social Media Examiner.

pinterest-hover-button

Hover buttons are effective calls to action.

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7 Ways to Grow Your Blog With Pinterest

social media how toWould you like more traffic to your blog?

Are you looking for creative ways to use Pinterest to benefit your business blog?

Pinterest offers a robust path to help you build your blog.

You can use Pinterest to find content for your blog, grow your audience and increase your website traffic.

In this article, I’ll show you 7 easy ways to use Pinterest to grow your business blog and engage further with your online audience.

#1: Create a Blog Think Tank

Are you constantly clipping articles, studies, posts and pictures and placing them in an idea folder—online or off? Pinterest is tailor-made for doing this quickly and easily online.

Create secret boards for your blog post ideas and use them as placeholders for images, videos, quotes, etc. that you want to blog about in the future. Curate boards for single posts, a series you’re working on, even potential guest bloggers.

“pinterest-secret-board”

You can use secret boards as placeholders for content you may want to use in the future.

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How to Use Pinterest Rich Pins: What Marketers Need to Know

social media how toDo you use Pinterest for your business?

Have you heard about Pinterest Rich Pins and how they can help your marketing?

In today’s post, I’ll show you how businesses can get more from Pinterest Rich Pins.

Get to Know the New Pins

Pinterest is continuously expanding their functionality for businesses, from creating business accounts to marketing materials to help businesses get more from Pinterest.

The latest additions to Pinterest are the introduction of rich pins to include more information about pinned images and the integration of the Pin It button with mobile apps.

There are three types of pins that now allow you to share more information: products, recipes, and movies. The additional information for pins in these categories is provided by specific websites.

For example, major brands whose product pins have extended information include Anthropologie, Home Depot, Nordstrom, Overstock, REI, Sephora, Sony, Target and Walmart.

product pin example

Product pin example from Home Depot.

The difference between an enhanced (Rich) product pin and a regular pin of a product is the enhanced pin shows current pricing details and has a direct link to the product page. Regular pins require the user to enter the price (which can only be updated by the user) and the link only pops up when someone hovers over the image.

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26 Tips for Using Pinterest for Business

social media how toAre you wondering how your business could use Pinterest?

To say there’s been a lot of buzz about Pinterest in recent months would be putting it mildly!

Pinterest’s ease of use for visually bookmarking, organizing and sharing things you love has made it a hit among individuals and businesses alike.

What follows are 26 tips, an A-Z guide for creating a business presence on Pinterest.

#1: Add a Pinterest “Follow” and/or “Pin It” Button

One important way to let your clients and prospects know about your presence on Pinterest is to add a Pinterest button. Pinterest has several choices available on their goodies page. Find the one that works for you. When you add a Pin It button, you can encourage your customers and readers to pin your products onto Pinterest.

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