Pinterest has given businesses the ability to create business-specific accounts.
Now is the time to stop thinking about Pinterest as a personal playground for cooks and fashion lovers.
This article will show you what you need to know to set up a Pinterest Business account.
Differences Between Personal and Business Accounts
Although the outward appearance of a business account is the same as a personal account, there are some key differences between personal and business accounts on Pinterest that you should be aware of.
Now think about what kind of pictures or visual images they would enjoy.
If you can create (or curate) visually compelling content, then Pinterest could be a great social platform for you.
When used the right way, Pinterest can drive massive traffic to your website, build loyal communities around your brand and convert fans into buyers.
Beyond the Pin
In February 2012, Pinterest bypassed Twitter in terms of referral traffic. But that’s not all.
A survey from PriceGrabber indicated that 21% of Pinterest users purchased something they saw on a pinboard! Suddenly the sound of ringing cash registers could be heard by marketers around the world.
Unlike Facebook where images of products are annoying or intrusive, Pinterest offers a beautiful and exciting new interface (much like a mall) where users actually expect and look forward to shopping!
In her new book, Pinfluence: The Complete Guide to Marketing Your Business with Pinterest, Beth Hayden gives business owners a lesson in visual marketing techniques that are bound to attract new customers and generate more revenue for their brands.
Would you like to get free exposure across thousands of people’s Pinterest pages?
Are you concerned you don’t have the time to manage a Pinterest account on top of all of your other social media efforts?
In this article I’ll reveal a solution to make your Pinterest marketing easier and get the results you want.
Introducing Pinterest Contributor Boards
Pinterest contributor boards are a little-known feature to get others to contribute to your board.
The image below is an example of a contributor board. When you see the symbol of a group of people next to the number of pins, you know that board has contributors.
Getting lots of pins from your blog posts can increase engagement and drive traffic.
It can also help boost your performance on search engines because pins to your post are ‘do-follow’ links.
Pinterest’s recent growth has been unstoppable. According to comScore, Pinterest has grown by 4377% since May 2011. Many blogs are using Pinterest effectively to increase traffic and build engagement.
Below you will find 4 tips to get more traffic to your blog from Pinterest.
#1: Share a Lot of Content
One of the best ways to promote your blog is to pin a lot of images onto your boards.
You need to share both your own content and content from other people.
Aim to create content-rich boards where people come searching for articles on your particular topic.
If you have good boards that are followed by people who regularly view and share your pins, you can boost your blog traffic by pinning posts from your own blog.
Are you looking to build a strong Pinterest following?
Did you know that you can integrate your Facebook and Pinterest marketing?
Yes, there’s a way to get Facebook fans to create exposure for you on Pinterest.
Establishing a large audience of followers on Pinterest is one of the most important aspects of a successful Pinterest marketing campaign.
Here’s the skinny: Although during the setup process you can choose to link your Pinterest account to your Facebook personal page, there is currently no way to automatically hook up to your Facebook fan page.
So what’s a business to do?
The truth is most business owners have not figured out a solution. They are failing on Pinterest because they think that they have to build a new following from scratch. Well, that is patently untrue.
Here are five ways to use Facebook to build your Pinterest following.
#1: Get a Pinterest Tab for Your Facebook Fan Page
The easiest thing to do is just go to Woobox and create a Pinterest tab for your Facebook fan page.
This is because people like to be engaged with images.
The good thing about Pinterest is that every new post is an image around which a lot of engagement can be driven. So there’s great potential to drive a lot of engagement on this social media network.
Here are 6 ways to drive more engagement with images on Pinterest.
#1: Run Competitions
People love taking part in competitions, whether it’s to win a coupon, money, get their two minutes of fame or just for fun.
On Pinterest, you can run competitions where the winner is the user who pins the best pictures or has the Pinterest board with the best collection of pins. You could also do something creative like Peugeot Panama.
Peugeot Panama takes a picture of one of their cars and divides it into pieces. They pin one of these pieces of the picture onto a Pinterest board and ask their followers to pin the rest of the pieces onto one of their boards and share it with Peugeot Panama.
Their Pinterest followers have to go to Peugeot’s Facebook page or website to find the missing pieces of the picture. Usually the first 5 people to complete the picture win a prize.
Callan Green, senior social media specialist at Sony Electronics, never thought she would want a pair of leather pants.
“But I saw enough pins on Pinterest that I thought, ‘Oh my gosh, I have to own them,’ and I went out and bought some.”
It was the fall of 2011 and she was discovering firsthand the power of Pinterest to drive sales.
The image-based, pinboard-sharing social media site launched in March 2010 is now the third-largest social network, behind Facebook and Twitter.
In March 2012, it tallied 2.3 billion page impressions to over 4 million unique visitors a day.
“We were all using [Pinterest] personally,” said Green of the social media team at Sony Electronics, “and realized the power of the platform to drive people’s interest in purchasing.”
Would you like to benefit from a flood of new traffic as millions of new users join the social media site and search for familiar brands?
Could your business benefit from 482,000 followers?
That’s what happened to author Sherry Petersik, on Pinterest at Sherry @ Young House Love. Talk about an early lead.
One study shows how Pinterest has been bringing in more traffic to websites than LinkedIn, Google+ and YouTube put together.
Brands are benefiting with Pinterest in generating traffic and sales.
So if you’d like to attract a lot of traffic to your website using Pinterest, check out these 6 tips.
#1: Use Original Pictures to Drive Traffic
If you visit the Popular Section of Pinterest, you’ll see that most of the popular pictures and images in this section are original and unique. The popular images are “repinned,” “liked” and commented on the most number of times.