Do you want to get your pins in front of more people?
In this article, I’ll show you 5 ways to get your pins noticed on Pinterest.
Pinterest has over 70 million users globally.
The site also drives more referral traffic than Twitter, LinkedIn and Reddit combined. That’s a lot of traffic.
And if you want to take advantage of it, your pins have to be seen not only by users who follow you, but also by new users.
Here are the tips:
#1: Optimize Your Name, Boards and Pins for Pinterest Search
Your Business Name
Many branded companies make the mistake of using only their branded name for their Pinterest user account name. This is not ideal, as they lose out on people searching for them with other terms.
Add a descriptive keyword that you want to be associated with to the end of your business name to increase the chances of your Pinterest business account being found through a search for Pinners.
“You can use any social media channel for B2B,” said Erica Ayotte, social media marketing manager at Constant Contact.
“Anyone who says you can’t is not being creative enough.”
She should know. Her team has grown their Pinterest following to over 18,000 in less than two years.
How does a company that is not retail and not inherently visual use Pinterest to reach a B2B target audience?
The keys are to expand your idea of what your brand is, think visually and have a curating mindset. Here’s how Constant Contact appeals to their small-business market on Pinterest.
Are you looking to increase your Pinterest engagement and drive traffic?
In this article, I’ll share 12 tips on how you can get more Pinterest followers and promote your business.
Why More Pinterest Followers?
More Pinterest followers can help you get more likes, repins, comments, clicks and impressions.
This can then help drive traffic, increase sales, generate leads and build your Pinterest brand.
It also provides an opportunity for you to generate more engagement with your customers.
Here are the tips:
#1: Add the Pinterest Follow Button
The Pinterest follow button diverts website visitors to your Pinterest page, thereby attracting followers. This can be effective if you have a high-traffic website.
Install the button in several prominent places on your website and blog—the header, footer, sidebar, etc. Make it easy for people to find your brand page and convert them into followers.
To create your button, use the widget builder page on Pinterest or create a custom button that matches your branding.
Would you like to make stronger connections with your customers?
Although many brands run creative contests on Pinterest, here are some new ways to engage audiences and build your presence.
Take a look at what these 3 brands are doing to get inspiration for using Pinterest creatively for your business.
#1: Run a Campaign to Give Back
One of the most interesting things I’ve seen on Pinterest was Sony Electronics’ Pin It to Give It campaign.
Sony Electronics used their Pinterest brand page to curate an array of Sony Electronics products that were pinned to the Pin It to Give It board. Every time someone repinned from the board, Sony Electronics donated a dollar to The Michael Phelps Foundation. The campaign ran from November 27 through December 31, 2012 and raised more than $12,500.
The key to building a successful business is the ability to create loyal relationships with your clients or customers.
In the ‘How Content Can Help You Build a Loyal Following’ episode of the Social Media Marketing podcast, Michael Stelzner interviewed Pat Flynn of Smart Passive Income.
They discuss how to build loyalty by providing valuable content and making a connection on a personal level through social media.
A great way to do this is to use Pinterest.
Here’s a look at 4 simple ways you can use Pinterest to make connections and provide value.
#1: Tell Your Company’s Story
Every company has a personality and a story to tell. When you reveal your unique story, you help establish credibility and foster a personal connection with your Pinterest followers.
A good place to start is to look into your company’s history.
Do you want more people to watch your videos?
When you combine the power of YouTube with Pinterest, you can boost your business and increase your subscribers.
In this article, I’m going to show you how to add YouTube videos to Pinterest.
This is a great way to leverage the power of both of these platforms.
And this tactic is easy to do and can easily be outsourced.
Pinterest has given businesses the ability to create business-specific accounts.
Now is the time to stop thinking about Pinterest as a personal playground for cooks and fashion lovers.
This article will show you what you need to know to set up a Pinterest Business account.
Differences Between Personal and Business Accounts
Although the outward appearance of a business account is the same as a personal account, there are some key differences between personal and business accounts on Pinterest that you should be aware of.
Now think about what kind of pictures or visual images they would enjoy.
If you can create (or curate) visually compelling content, then Pinterest could be a great social platform for you.
When used the right way, Pinterest can drive massive traffic to your website, build loyal communities around your brand and convert fans into buyers.
Beyond the Pin
In February 2012, Pinterest bypassed Twitter in terms of referral traffic. But that’s not all.
A survey from PriceGrabber indicated that 21% of Pinterest users purchased something they saw on a pinboard! Suddenly the sound of ringing cash registers could be heard by marketers around the world.
Unlike Facebook where images of products are annoying or intrusive, Pinterest offers a beautiful and exciting new interface (much like a mall) where users actually expect and look forward to shopping!
In her new book, Pinfluence: The Complete Guide to Marketing Your Business with Pinterest, Beth Hayden gives business owners a lesson in visual marketing techniques that are bound to attract new customers and generate more revenue for their brands.
Would you like to get free exposure across thousands of people’s Pinterest pages?
Are you concerned you don’t have the time to manage a Pinterest account on top of all of your other social media efforts?
In this article I’ll reveal a solution to make your Pinterest marketing easier and get the results you want.
Introducing Pinterest Contributor Boards
Pinterest contributor boards are a little-known feature to get others to contribute to your board.
The image below is an example of a contributor board. When you see the symbol of a group of people next to the number of pins, you know that board has contributors.