5 Ways to Take Your Pinterest Marketing to the Next Level

social media how to Do you use Pinterest for your business?

Are you ready to take your Pinterest marketing to the next level?

Most companies open a Pinterest account, pin their content and repin other people’s material.

While that’s a great place to start, it’s the bare minimum.

In this article I’ll share five techniques to improve your Pinterest marketing.

take pinterest marketing to the next level

Find out how you can take Pinterest marketing to the next level.

#1: Approach Pinterest Like a Search Engine

When creating any content, if you approach it with an SEO mindset, you’re already a step ahead of the rest. Even though Pinterest is a visual platform, text plays a very important role.

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The New Pinterest Analytics Tool: How To Use It for Business

social media how toAre you struggling to measure your Pinterest efforts?

Do you want an easier way to track pins and engagement?

The new Pinterest Analytics tool gives you access to a variety of data, including how potential customers interact with your pins beyond your website.

In this article I’ll share how the new Pinterest Analytics features help you get the most out of your Pinterest marketing.

Pinterest Analytics Overview

Pinterest’s original analytics tool only shared information about how users interact with the Pin It button installed on your website. Unfortunately, those stats couldn’t give you a complete picture of whether your overall Pinterest efforts were working.

The newest Analytics features give you access to quite a bit more data, such as stats on engagement beyond your Pin It button. Now you can track actions that originate from your Pinterest profile—including boards and the pins you share (whether the pins are from your own website or not).

new pinterest analytics

Check out new features found in the new Pinterest Analytics.

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Pinterest Business Analytics: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Pinterest Offers New Business Analytics: “…we’re excited to announce a new, smarter analytics tool to help businesses worldwide continue to improve how they work, with meaningful insights about what their customers are interested in.”

pinterest business analytics

Use Pinterest Business Analytics to “get advice on how to increase impressions, clicks and repins so you can refine your Pinterest strategy and reach more people.”

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4 Ways to Improve Your Pinterest Marketing With Analytics

social media how toDo you use Pinterest to market your business?

Do you use Pinterest analytics to help you market better?

Most brands on Pinterest aren’t tracking their metrics. The companies that do are finding optimized engagement.

In this article I’ll share four ways to improve your Pinterest marketing efforts.

Note: There are a number of third-party apps that track Pinterest analytics for you. This article focuses on how those metrics can help you market more successfully, not on the tools themselves.

4 ways to improve pinterest marketing

Find out how to monitor Pinterest analytics and improve your marketing.

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More Facebook Page Layout Options: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Marketers Get More Facebook Page Layout Options: Facebook Page admins now have “more control over the look and functionality” of their Pages.

facebook placement sections

“Now, admins can adjust the placement of sections in the top navigation menu and left-column menu.”

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6 Ways to Get More Pinterest Followers

social media how toDo you want more Pinterest followers?

Have you optimized your profile, website and images for maximum exposure?

A strong Pinterest community tells others you’re a trusted source of inspiration.

In this article you’ll discover six simple ways to quickly increase your number of Pinterest followers.

#1: Verify Your Pinterest Profile

A verified Pinterest account is an important step in building your following. It’s fairly easy to do and instills trust because it confirms your account is the real deal, not a knockoff. In turn, that makes your Pinterest profile more attractive to existing and new followers.

When you’ve verified your Pinterest account, people see a checkmark next to your brand’s URL in the Pinterest profile. This checkmark especially stands out on mobile and in profile searches.

j.crew verified pinterest account

A verified account checkmark on Pinterest’s mobile app.

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How to Present Your Social Media ROI Report to the Boss

social media how toAre you responsible for reporting on social media ROI?

Do you need advice on what to share?

ROI reports justify the resources allocated to social media campaigns.

In this article I’ll explore four important parts of a social media ROI report that decision makers want to see.

A Bird’s-Eye View of ROI Reports

Social media ROI reports are based on prescribed objectives, the progress of the social campaign tasked with meeting those objectives, the analysis of key performance indicators (KPIs) and whether the original objectives are met.

istock 27815353 kpi image

Analyze KPIs as part of your ROI reporting. Image: iStockPhoto.

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4 Pinterest Tools to Grow and Measure Your Pinterest Presence

social media tools Do you need help measuring your Pinterest activity?

Are you wondering which tools can help you grow your followers on Pinterest?

In this article, I’ll show you 4 tools to help you analyze and grow your presence on Pinterest.

Why Pinterest Tools?

The average Pinterest user follows nine brands and spends just over 15 minutes on the platform.

That means to compete, you have to be able to serve up fantastic images, measure the impact of your efforts and connect with new followers on a regular basis.

If you don’t have a large budget to sink into your Pinterest strategy, integrating the time-saving shortcuts and functions of a few affordable tools can work wonders.

Here are four tools worth consideration…

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5 Ways to Get Your Pins Noticed on Pinterest

social media how toIs Pinterest important to your business?

Do you want to get your pins in front of more people?

In this article, I’ll show you 5 ways to get your pins noticed on Pinterest.

Why Pinterest?

Pinterest has over 70 million users globally.

The site also drives more referral traffic than Twitter, LinkedIn and Reddit combined. That’s a lot of traffic.

And if you want to take advantage of it, your pins have to be seen not only by users who follow you, but also by new users.

Here are the tips:

#1: Optimize Your Name, Boards and Pins for Pinterest Search

Your Business Name 

Many branded companies make the mistake of using only their branded name for their Pinterest user account name. This is not ideal, as they lose out on people searching for them with other terms.

Add a descriptive keyword that you want to be associated with to the end of your business name to increase the chances of your Pinterest business account being found through a search for Pinners.

pinner search

Users search for Pinners when they are looking for specific brands and people to follow.

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