Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Marketers Get More Facebook Page Layout Options: Facebook Page admins now have “more control over the look and functionality” of their Pages.
Do you want more Pinterest followers?
Have you optimized your profile, website and images for maximum exposure?
A strong Pinterest community tells others you’re a trusted source of inspiration.
In this article you’ll discover six simple ways to quickly increase your number of Pinterest followers.
#1: Verify Your Pinterest Profile
A verified Pinterest account is an important step in building your following. It’s fairly easy to do and instills trust because it confirms your account is the real deal, not a knockoff. In turn, that makes your Pinterest profile more attractive to existing and new followers.
When you’ve verified your Pinterest account, people see a checkmark next to your brand’s URL in the Pinterest profile. This checkmark especially stands out on mobile and in profile searches.
Do you need advice on what to share?
ROI reports justify the resources allocated to social media campaigns.
In this article I’ll explore four important parts of a social media ROI report that decision makers want to see.
A Bird’s-Eye View of ROI Reports
Social media ROI reports are based on prescribed objectives, the progress of the social campaign tasked with meeting those objectives, the analysis of key performance indicators (KPIs) and whether the original objectives are met.
Are you wondering which tools can help you grow your followers on Pinterest?
In this article, I’ll show you 4 tools to help you analyze and grow your presence on Pinterest.
Why Pinterest Tools?
That means to compete, you have to be able to serve up fantastic images, measure the impact of your efforts and connect with new followers on a regular basis.
If you don’t have a large budget to sink into your Pinterest strategy, integrating the time-saving shortcuts and functions of a few affordable tools can work wonders.
Do you want to get your pins in front of more people?
In this article, I’ll show you 5 ways to get your pins noticed on Pinterest.
Pinterest has over 70 million users globally.
The site also drives more referral traffic than Twitter, LinkedIn and Reddit combined. That’s a lot of traffic.
And if you want to take advantage of it, your pins have to be seen not only by users who follow you, but also by new users.
Here are the tips:
#1: Optimize Your Name, Boards and Pins for Pinterest Search
Your Business Name
Many branded companies make the mistake of using only their branded name for their Pinterest user account name. This is not ideal, as they lose out on people searching for them with other terms.
Add a descriptive keyword that you want to be associated with to the end of your business name to increase the chances of your Pinterest business account being found through a search for Pinners.
Have you heard about Pinterest Rich Pins and how they can help your marketing?
In today’s post, I’ll show you how businesses can get more from Pinterest Rich Pins.
Get to Know the New Pins
Pinterest is continuously expanding their functionality for businesses, from creating business accounts to marketing materials to help businesses get more from Pinterest.
The latest additions to Pinterest are the introduction of rich pins to include more information about pinned images and the integration of the Pin It button with mobile apps.
There are three types of pins that now allow you to share more information: products, recipes, and movies. The additional information for pins in these categories is provided by specific websites.
The difference between an enhanced (Rich) product pin and a regular pin of a product is the enhanced pin shows current pricing details and has a direct link to the product page. Regular pins require the user to enter the price (which can only be updated by the user) and the link only pops up when someone hovers over the image.
Are you measuring your Pinterest marketing effectively?
It’s crucial that any business understands whether their time spent on a social network is generating results.
Why Pinterest Analytics?
Consistently measuring your activity on Pinterest can also help your business identify what types of content resonate best on this channel and with your specific audience.
The number of followers your account has is important to note, but it’s certainly not the final indicator of a successful Pinterest strategy.
To gain access to your Pinterest account’s analytics, verify your website and then from the Settings drop-down menu at the top right-hand corner, you’ll be able to check your stats by clicking Analytics.
Pinterest recently made several changes to their site.
They modified some features, added new ones and even got rid of a few.
In this article I’ll share what you need to know about these changes and the impact on your marketing strategies to make sure you continue to generate sales and leads through Pinterest.
How to Switch to the New Look
To get the new look, scroll over your business/profile name on the top right corner of your account. A drop-down menu will appear. On this menu, click on the last option, Switch to the New Look.