4 Pinterest Tools to Grow and Measure Your Pinterest Presence

social media tools Do you need help measuring your Pinterest activity?

Are you wondering which tools can help you grow your followers on Pinterest?

In this article, I’ll show you 4 tools to help you analyze and grow your presence on Pinterest.

Why Pinterest Tools?

The average Pinterest user follows nine brands and spends just over 15 minutes on the platform.

That means to compete, you have to be able to serve up fantastic images, measure the impact of your efforts and connect with new followers on a regular basis.

If you don’t have a large budget to sink into your Pinterest strategy, integrating the time-saving shortcuts and functions of a few affordable tools can work wonders.

Here are four tools worth consideration…

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5 Ways to Get Your Pins Noticed on Pinterest

social media how toIs Pinterest important to your business?

Do you want to get your pins in front of more people?

In this article, I’ll show you 5 ways to get your pins noticed on Pinterest.

Why Pinterest?

Pinterest has over 70 million users globally.

The site also drives more referral traffic than Twitter, LinkedIn and Reddit combined. That’s a lot of traffic.

And if you want to take advantage of it, your pins have to be seen not only by users who follow you, but also by new users.

Here are the tips:

#1: Optimize Your Name, Boards and Pins for Pinterest Search

Your Business Name 

Many branded companies make the mistake of using only their branded name for their Pinterest user account name. This is not ideal, as they lose out on people searching for them with other terms.

Add a descriptive keyword that you want to be associated with to the end of your business name to increase the chances of your Pinterest business account being found through a search for Pinners.

pinner search

Users search for Pinners when they are looking for specific brands and people to follow.

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How to Use Pinterest Rich Pins: What Marketers Need to Know

social media how toDo you use Pinterest for your business?

Have you heard about Pinterest Rich Pins and how they can help your marketing?

In today’s post, I’ll show you how businesses can get more from Pinterest Rich Pins.

Get to Know the New Pins

Pinterest is continuously expanding their functionality for businesses, from creating business accounts to marketing materials to help businesses get more from Pinterest.

The latest additions to Pinterest are the introduction of rich pins to include more information about pinned images and the integration of the Pin It button with mobile apps.

There are three types of pins that now allow you to share more information: products, recipes, and movies. The additional information for pins in these categories is provided by specific websites.

For example, major brands whose product pins have extended information include Anthropologie, Home Depot, Nordstrom, Overstock, REI, Sephora, Sony, Target and Walmart.

product pin example

Product pin example from Home Depot.

The difference between an enhanced (Rich) product pin and a regular pin of a product is the enhanced pin shows current pricing details and has a direct link to the product page. Regular pins require the user to enter the price (which can only be updated by the user) and the link only pops up when someone hovers over the image.

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How to Use Pinterest Analytics: 6 Metrics Worth Measuring

social media how toIs your business using Pinterest to reach your audience with one-of-a-kind visuals?

Are you measuring your Pinterest marketing effectively?

It’s crucial that any business understands whether their time spent on a social network is generating results.

Why Pinterest Analytics?

Consistently measuring your activity on Pinterest can also help your business identify what types of content resonate best on this channel and with your specific audience.

The number of followers your account has is important to note, but it’s certainly not the final indicator of a successful Pinterest strategy.

pinterest analytics tool

Pinterest’s new analytics tool offers insights into how your website’s content is performing.

To gain access to your Pinterest account’s analytics, verify your website and then from the Settings drop-down menu at the top right-hand corner, you’ll be able to check your stats by clicking Analytics.

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How to Use the New Pinterest: What Marketers Need to Know

social media how toAre you up to date with all of the latest changes on Pinterest?

Pinterest recently made several changes to their site.

They modified some features, added new ones and even got rid of a few.

In this article I’ll share what you need to know about these changes and the impact on your marketing strategies to make sure you continue to generate sales and leads through Pinterest.

How to Switch to the New Look

To get the new look, scroll over your business/profile name on the top right corner of your account. A drop-down menu will appear. On this menu, click on the last option, Switch to the New Look.

Pinterest switch to the new look

Click on Switch to the New Look to get the updated version.

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