Are you looking for a resource to guide your Pinterest marketing efforts?
Whether you’re marketing on Pinterest as an individual or as a brand, these expert articles will show you how to build a following, optimize your pins and boards, measure the return on your activities and promote your pins with paid advertising.
Each of these articles will help you understand and master a specific part of marketing on the Pinterest platform.
Build a Board
How to Start a Pinterest Board That Succeeds: Are your prospects on Pinterest? Do you want to start a Pinterest board? When starting on Pinterest, you’ll want to fill new boards with quality starter pins. Once you’ve launched your new boards, it’s important to pin more content to them daily. This article shows how to develop Pinterest boards for your business.
Are you ready to take your Pinterest marketing to the next level?
Most companies open a Pinterest account, pin their content and repin other people’s material.
While that’s a great place to start, it’s the bare minimum.
In this article I’ll share five techniques to improve your Pinterest marketing.
#1: Approach Pinterest Like a Search Engine
When creating any content, if you approach it with an SEO mindset, you’re already a step ahead of the rest. Even though Pinterest is a visual platform, text plays a very important role.
Do you want an easier way to track pins and engagement?
The new Pinterest Analytics tool gives you access to a variety of data, including how potential customers interact with your pins beyond your website.
In this article I’ll share how the new Pinterest Analytics features help you get the most out of your Pinterest marketing.
Pinterest Analytics Overview
Pinterest’s original analytics tool only shared information about how users interact with the Pin It button installed on your website. Unfortunately, those stats couldn’t give you a complete picture of whether your overall Pinterest efforts were working.
The newest Analytics features give you access to quite a bit more data, such as stats on engagement beyond your Pin It button. Now you can track actions that originate from your Pinterest profile—including boards and the pins you share (whether the pins are from your own website or not).
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Pinterest Offers New Business Analytics: “…we’re excited to announce a new, smarter analytics tool to help businesses worldwide continue to improve how they work, with meaningful insights about what their customers are interested in.”
Do you use Pinterest analytics to help you market better?
Most brands on Pinterest aren’t tracking their metrics. The companies that do are finding optimized engagement.
In this article I’ll share four ways to improve your Pinterest marketing efforts.
Note: There are a number of third-party apps that track Pinterest analytics for you. This article focuses on how those metrics can help you market more successfully, not on the tools themselves.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Marketers Get More Facebook Page Layout Options: Facebook Page admins now have “more control over the look and functionality” of their Pages.
Do you want more Pinterest followers?
Have you optimized your profile, website and images for maximum exposure?
A strong Pinterest community tells others you’re a trusted source of inspiration.
In this article you’ll discover six simple ways to quickly increase your number of Pinterest followers.
#1: Verify Your Pinterest Profile
A verified Pinterest account is an important step in building your following. It’s fairly easy to do and instills trust because it confirms your account is the real deal, not a knockoff. In turn, that makes your Pinterest profile more attractive to existing and new followers.
When you’ve verified your Pinterest account, people see a checkmark next to your brand’s URL in the Pinterest profile. This checkmark especially stands out on mobile and in profile searches.
Do you need advice on what to share?
ROI reports justify the resources allocated to social media campaigns.
In this article I’ll explore four important parts of a social media ROI report that decision makers want to see.
A Bird’s-Eye View of ROI Reports
Social media ROI reports are based on prescribed objectives, the progress of the social campaign tasked with meeting those objectives, the analysis of key performance indicators (KPIs) and whether the original objectives are met.
Are you wondering which tools can help you grow your followers on Pinterest?
In this article, I’ll show you 4 tools to help you analyze and grow your presence on Pinterest.
Why Pinterest Tools?
That means to compete, you have to be able to serve up fantastic images, measure the impact of your efforts and connect with new followers on a regular basis.
If you don’t have a large budget to sink into your Pinterest strategy, integrating the time-saving shortcuts and functions of a few affordable tools can work wonders.