Pinterest Marketing: What Marketers Need to Know to Succeed

Are you wondering if Pinterest can help your business?

Do you want to get more traffic from your Pinterest account?

To learn more about the power of Pinterest for marketers, I interview Beth Hayden for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Beth Hayden, author of the new book Pinfluence: The Complete Guide to Marketing Your Business on Pinterest

Beth shares her insights into how Pinterest can drive more traffic to your website or blog.

You’ll learn tips and techniques on what images work best on Pinterest and why content behind the image matters.

Share your feedback, read the show notes and get the links mentioned in this episode below!

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6 Ways to Drive More Pinterest Engagement

social media how toAre you engaging your fans on Pinterest?

Pinterest has been growing at an amazing pace. Recently, comScore reported that Pinterest grew by 4377% since May 2011.

This is because people like to be engaged with images.

The good thing about Pinterest is that every new post is an image around which a lot of engagement can be driven. So there’s great potential to drive a lot of engagement on this social media network.

Here are 6 ways to drive more engagement with images on Pinterest.

#1: Run Competitions

People love taking part in competitions, whether it’s to win a coupon, money, get their two minutes of fame or just for fun.

On Pinterest, you can run competitions where the winner is the user who pins the best pictures or has the Pinterest board with the best collection of pins. You could also do something creative like Peugeot Panama.

Peugeot Panama takes a picture of one of their cars and divides it into pieces. They pin one of these pieces of the picture onto a Pinterest board and ask their followers to pin the rest of the pieces onto one of their boards and share it with Peugeot Panama.

Their Pinterest followers have to go to Peugeot’s Facebook page or website to find the missing pieces of the picture. Usually the first 5 people to complete the picture win a prize.

peugeot panama puzzle

Complete Any Puzzle was a very creative Pinterest competition run by Peugeot Panama.

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How to Use Pinterest to Drive More Traffic to Your Blog

social media how toAre you wondering how Pinterest could increase your blog readership?

Pinterest drives more traffic to websites than YouTube, Reddit, Google Plus and LinkedIn combined according to new research.

With this in mind, here are six easy steps for tapping the power of Pinterest to drive more traffic to your blog.

#1: Choose the Best Blog Posts to Pin

You don’t need to pin every blog post on Pinterest. You’ll get better results if you selectively pin your blog posts on subjects that already have an audience on Pinterest.

This means you need to do a little research on Pinterest to find if people are already pinning items on your blog post topics.

It’s easy to do research on Pinterest, and you don’t need an account to get started. Pinterest has a search feature that lets you find one or more keywords throughout the site.

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6 Tips for Using Pinterest for Business

social media how toAre you wondering how Pinterest could help your business?

Pinterest is one of the hottest social media sites at the moment. Pinterest was the fastest stand alone site ever to reach 10 million monthly unique visitors.

One study shows how Pinterest has been bringing in more traffic to websites than LinkedIn, Google+ and YouTube put together.

Brands are benefiting with Pinterest in generating traffic and sales.

So if you’d like to attract a lot of traffic to your website using Pinterest, check out these 6 tips.

#1: Use Original Pictures to Drive Traffic

If you visit the Popular Section of Pinterest, you’ll see that most of the popular pictures and images in this section are original and unique. The popular images are “repinned,” “liked” and commented on the most number of times.

popular page on pinterest

Screenshot of a popular page on Pinterest. The popular page consists of images that have been "repinned," "liked" and "commented" on the most.

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26 Tips for Using Pinterest for Business

social media how toAre you wondering how your business could use Pinterest?

To say there’s been a lot of buzz about Pinterest in recent months would be putting it mildly!

Pinterest’s ease of use for visually bookmarking, organizing and sharing things you love has made it a hit among individuals and businesses alike.

What follows are 26 tips, an A-Z guide for creating a business presence on Pinterest.

#1: Add a Pinterest “Follow” and/or “Pin It” Button

One important way to let your clients and prospects know about your presence on Pinterest is to add a Pinterest button. Pinterest has several choices available on their goodies page. Find the one that works for you. When you add a Pin It button, you can encourage your customers and readers to pin your products onto Pinterest.

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