This is because people like to be engaged with images.
The good thing about Pinterest is that every new post is an image around which a lot of engagement can be driven. So there’s great potential to drive a lot of engagement on this social media network.
Here are 6 ways to drive more engagement with images on Pinterest.
#1: Run Competitions
People love taking part in competitions, whether it’s to win a coupon, money, get their two minutes of fame or just for fun.
On Pinterest, you can run competitions where the winner is the user who pins the best pictures or has the Pinterest board with the best collection of pins. You could also do something creative like Peugeot Panama.
Peugeot Panama takes a picture of one of their cars and divides it into pieces. They pin one of these pieces of the picture onto a Pinterest board and ask their followers to pin the rest of the pieces onto one of their boards and share it with Peugeot Panama.
Their Pinterest followers have to go to Peugeot’s Facebook page or website to find the missing pieces of the picture. Usually the first 5 people to complete the picture win a prize.
Callan Green, senior social media specialist at Sony Electronics, never thought she would want a pair of leather pants.
“But I saw enough pins on Pinterest that I thought, ‘Oh my gosh, I have to own them,’ and I went out and bought some.”
It was the fall of 2011 and she was discovering firsthand the power of Pinterest to drive sales.
The image-based, pinboard-sharing social media site launched in March 2010 is now the third-largest social network, behind Facebook and Twitter.
In March 2012, it tallied 2.3 billion page impressions to over 4 million unique visitors a day.
“We were all using [Pinterest] personally,” said Green of the social media team at Sony Electronics, “and realized the power of the platform to drive people’s interest in purchasing.”
Would you like to benefit from a flood of new traffic as millions of new users join the social media site and search for familiar brands?
Could your business benefit from 482,000 followers?
That’s what happened to author Sherry Petersik, on Pinterest at Sherry @ Young House Love. Talk about an early lead.
Are you wondering how Pinterest could increase your blog readership?
Pinterest drives more traffic to websites than YouTube, Reddit, Google Plus and LinkedIn combined according to new research.
With this in mind, here are six easy steps for tapping the power of Pinterest to drive more traffic to your blog.
#1: Choose the Best Blog Posts to Pin
You don’t need to pin every blog post on Pinterest. You’ll get better results if you selectively pin your blog posts on subjects that already have an audience on Pinterest.
This means you need to do a little research on Pinterest to find if people are already pinning items on your blog post topics.
If you’re wondering just how effective a great image can be in driving traffic to your website, read on…
The power of Pinterest comes IF the image on the page or post is a real attention-grabber; in other words, “pinnable.”
So how do you create images that tell a story and intrigue the viewer, all in the split second they take to glance at it?