5 Ways to Create Highly Shareable Pinterest Pictures for Your Business

social media how toAre you looking for creative ideas to drive Pinterest traffic to your site?

If you’re wondering just how effective a great image can be in driving traffic to your website, read on…

Since the launch of Pinterest, bloggers and website owners have been amazed to see just how much traffic this social photo-sharing platform can generate for a site or particular post.

The power of Pinterest comes IF the image on the page or post is a real attention-grabber; in other words, “pinnable.”

So how do you create images that tell a story and intrigue the viewer, all in the split second they take to glance at it?

pic worth a thousand words

The better the image the greater the pins.

38 comments

 
 

Copyright Fair Use and How it Works for Online Images

social media viewpointsYou’ve heard the adage that a picture is worth a thousand words, but when that picture is protected by copyright, the picture is only worth three words: cease and desist.

OK, that’s kind of a lawyer joke. But it illustrates how protective people are about finding their images used online without permission.

Copyright laws were established not to give the author the right to deny their work to other people, but instead to encourage its creation.

Article I, Section 8, clause 8, of the United States Constitution states the purpose of copyright laws is “to promote the Progress of Science and useful Arts, by securing for limited times to Authors and Inventors the exclusive Right to their respective Writings and Discoveries.”

It’s a delicate balance between the rights of the creator and the public’s interest. When in conflict, the balance tips more heavily toward the public’s interest, which is often contrary to what the creator believes to be fair or just.

This article will cover exactly what copyright is and what it covers.

And then we’ll look at the concept of fair use as it pertains to using images online. The goal here is to better understand how to use images others create in a way that is both respectful of the author’s ownership rights and allows others to use it.

69 comments

 
 

22 Hot New Social Media Tools Worth Exploring

social media toolsAre you looking for the hottest new social media tools and services? We asked our team of Social Media Examiner writers to share their best new social media discoveries.

What follows is an amazing list of social media tools you’ve likely never heard of—covering a wide range of categories:

  • Tools for pictures, video, audio and screen capture
  • Tools to measure and track results
  • Tools to manage content
  • Blogging tools
  • Twitter tools
  • Other social media tools

Try them out. And be sure to report back here with your thoughts.

41 comments

 
 

7 Essential Design Elements for Great Business Blogs

When people hear the word design, they sometimes think only of making something look good, using colors and graphics to add interest. But on the web, and especially on a blog, design has a purpose: to grab readers when they arrive, make it easy for them to get what they want, and create trust through a consistent and professional look.

A well-designed business blog:

  1. Uses visual interest to make posts easy to read
  2. Brands your business in a consistent way
  3. Places useful information in places where it is easy to find
  4. Isn’t cluttered with things that aren’t helping you promote your business
  5. Makes it easy for readers to do what you want them to do

1 comment

 
 






Check out the Social Media Marketing Podcast!
Check out our Blogging workshop!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report