Are you making the most of your community on Instagram?
Instagram helps give your business a personal touch through visuals, so it’s important to bolster your community as best you can for continued growth and interaction from your audience.
Here are three tips on how to strengthen your community management efforts on Instagram.
#1: Use Tools to Manage Your Account
Instagram’s interface, whether on mobile or web, doesn’t offer the best options for brands to effectively engage with their community. Before the launch of the web version of Instagram, many tools were developed to fill in the gaps left by the network.
But one platform is almost never mentioned.
It is Tumblr, a network ideal for photo and video integration, as well as reaching out to a niche demographic.
Benefits of Being on Tumblr
With the introduction of ads that appear as highlighted posts, as well as the fact that Adidas just ran the first-ever large-scale brand campaign on the site, Tumblr is likely to keep on gaining traction and influence.
Are you wondering why Pinterest is so popular?
The answer is pictures!
Photos are the perfect social media marketing tool for small- and medium-sized businesses.
Why Use Photos?
Photos are eye-candy that attract and engage readers with your offering. As the Jack (or Jill) of all trades, small business owners tend to have limited budgets—and more importantly, time—to promote their business. Therefore, each marketing element must effectively drive results.
With Pinterest‘s recent growth and Facebook’s purchase of Instagram, now’s the time to expand your social media content with photos.
To put this in perspective, Pinterest has experienced exponential growth as tracked by Nielsen, passing Tumblr and Flickr.
If you’re interested in learning how to capture audio, pictures and video with nothing but an iPhone, keep reading.
Multimedia Content With an iPhone?
This is what I’ve been doing with my TalkingWithTom project this year. I’ve been interviewing digital thought leaders and then sharing those video interviews once a week.
And I’m creating the ENTIRE BLOG using just an iPhone.
The best part of the deal is I’ve learned a lot about what an iPhone can and cannot do. Along the way, my iPhone has become one of my favorite blog content creation tools.
In fact, I’m now using it in ways I had never envisioned when I purchased it last year.
In this post, I’ll share ways you can ensure your images provide the best experience they can; ones that will help keep the conversation flowing.
Among the topics covered in this post are tools, tips and strategies that can be used to enhance the visual representation of your business.
As I’ve done in the other posts in the 26 Tips series, this post provides an easily digestible A-Z guide to which you can return time and again.
Cameras are everywhere these days. This access to photography, coupled with the rise of social media, means that not only can everyone shoot photos, but they can also share them with a lot of people.
Utilizing photography in social media offers organizations an incredible opportunity to connect with others and showcase their brand in unique and interesting ways.
For the purposes of this article, I’m going to focus on using photos on a Facebook page.
In this post I’ll introduce practical ways to use good content for your tweets, everything from A to Z.
A compelling, active Facebook fan page should be an integral part of your marketing plans. With its 350 million users and average daily session time of 25 minutes, Facebook provides an exceptional opportunity for visibility, Google indexing, live search ability, and fan engagement—whether you’re a solopreneur, a large brand or anywhere in between.
But, if you build it, will they come? And if they come, will they stay and engage?
November of 2009 was a big month for Facebook. And it’s not just consumers who are leveraging this titanic network. Check out these crazy statistics.
ComScore reported that the popular networking site surpassed 100 million U.S. visitors in a single month, joining the elite list of sites (including Google and Yahoo!) that have also reached this milestone.
This major success led to another Facebook record as founder Mark Zuckerman reported they had reached 350 million users in total.
And the impressive stats don’t stop there. ComScore also reported that Facebook took up 5.5% of all time spent online in the U.S. during the month of November. Considering how big the “online world” actually is in terms of web pages, this was no small feat! Check out this image: