3 Ways to Grow an Instagram Community

social media toolsIs your business effectively using Instagram?

Are you making the most of your community on Instagram?

Forty percent of top brands have adopted Instagram as part of their marketing strategy.

Instagram helps give your business a personal touch through visuals, so it’s important to bolster your community as best you can for continued growth and interaction from your audience.

Here are three tips on how to strengthen your community management efforts on Instagram.

#1: Use Tools to Manage Your Account

Instagram’s interface, whether on mobile or web, doesn’t offer the best options for brands to effectively engage with their community. Before the launch of the web version of Instagram, many tools were developed to fill in the gaps left by the network.

There’s Statigram, Instagrid, Webstagram, Nitrogram, Simply Measured and many other helpful tools for making the most of your Instagram community.

Let’s focus on just two, Statigram for community and giveaway management, and Nitrogram for measurement.

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4 Ways to Use Tumblr to Connect With Customers

social media toolsFacebook, Twitter, LinkedIn–these are the darlings of the content marketing and social media worlds.

But one platform is almost never mentioned.

It is Tumblr, a network ideal for photo and video integration, as well as reaching out to a niche demographic.

Benefits of Being on Tumblr

Tumblr boasts 39 million users, half of whom are under the age of 25. Since the bigger social networks have more varied demographics, it offers marketers a chance to connect with a defined audience.

And because photos and videos are proven to be more engaging than text online, this micro-blogging site is the perfect place to connect with users on more than one front.

With the introduction of ads that appear as highlighted posts, as well as the fact that Adidas just ran the first-ever large-scale brand campaign on the site, Tumblr is likely to keep on gaining traction and influence.

adidas sports page

Adidas is currently featured on Tumblr's Sports Spotlight page.

Let’s see which other brands have used Tumblr to their advantage, and how you can emulate their success.

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13 Tips to Combine Photos and Social Media for Greater Exposure

social media how toAre you looking for new ways to help your business stand out with social media?

Are you wondering why Pinterest is so popular?

The answer is pictures!

Photos are the perfect social media marketing tool for small- and medium-sized businesses.

Why Use Photos?

Photos are eye-candy that attract and engage readers with your offering. As the Jack (or Jill) of all trades, small business owners tend to have limited budgets—and more importantly, time—to promote their business. Therefore, each marketing element must effectively drive results.

With Pinterest‘s recent growth and Facebook’s purchase of Instagram, now’s the time to expand your social media content with photos.

To put this in perspective, Pinterest has experienced exponential growth as tracked by Nielsen, passing Tumblr and Flickr.

Concurrently, Instagram‘s growth trend monitored by Experian Hitwise has also taken off. Furthermore, don’t overlook older photo social media options like Facebook, Twitter and blogs.

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5 Tips for Creating Video and Audio Content With Your iPhone

social media how toIf you could create and manage an entire video blog using nothing other than an iPhone, would you?

If you’re interested in learning how to capture audio, pictures and video with nothing but an iPhone, keep reading.

Multimedia Content With an iPhone?

This is what I’ve been doing with my TalkingWithTom project this year. I’ve been interviewing digital thought leaders and then sharing those video interviews once a week.

And I’m creating the ENTIRE BLOG using just an iPhone.

The best part of the deal is I’ve learned a lot about what an iPhone can and cannot do. Along the way, my iPhone has become one of my favorite blog content creation tools.

In fact, I’m now using it in ways I had never envisioned when I purchased it last year.

In this article I’ll share 5 tips and tricks that will help you use your iPhone for capturing audio, photographs and video.

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26 Tips for Using Images to Engage Fans and Followers

social media how toYou’ve heard this: A picture is worth a thousand words.” But can it actually help you engage with customers and prospects?

In this post, I’ll share ways you can ensure your images provide the best experience they can; ones that will help keep the conversation flowing.

Among the topics covered in this post are tools, tips and strategies that can be used to enhance the visual representation of your business.

As I’ve done in the other posts in the 26 Tips series, this post provides an easily digestible A-Z guide to which you can return time and again.

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6 Tips to Enhance Your Facebook Page With Photos

social media how toAre you using photos to enhance your Facebook page? If not, you may be missing a key opportunity.

Cameras are everywhere these days. This access to photography, coupled with the rise of social media, means that not only can everyone shoot photos, but they can also share them with a lot of people.

Utilizing photography in social media offers organizations an incredible opportunity to connect with others and showcase their brand in unique and interesting ways.

For the purposes of this article, I’m going to focus on using photos on a Facebook page.

Here are six tips to keep in mind as you incorporate photography into your Facebook page.

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26 Twitter Tips for Enhancing Your Tweets

social media how toAlmost anyone these days can throw together 140 characters and call it a tweet. But to use Twitter for maximum business impact there are many tried and true content sources ready to be used.

In this post I’ll introduce practical ways to use good content for your tweets, everything from A to Z.

#1: Answers

Think about the questions your customers and prospects asked you this past week. Or maybe there are the repeat questions you’ve already answered on the FAQ page of your website.

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How to Better Engage Facebook Fan Page ‘Fans’

A compelling, active Facebook fan page should be an integral part of your marketing plans. With its 350 million users and average daily session time of 25 minutes, Facebook provides an exceptional opportunity for visibility, Google indexing, live search ability, and fan engagement—whether you’re a solopreneur, a large brand or anywhere in between.

But, if you build it, will they come? And if they come, will they stay and engage?

There are two primary components to Facebook fan page engagement: 1) Sharing quality, relevant content and 2) inciting comments.  In this article I’ll tell you how to best engage with Facebook fans.

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New Studies Show Marketing Power of Facebook

November of 2009 was a big month for Facebook.  And it’s not just consumers who are leveraging this titanic network.  Check out these crazy statistics.

ComScore reported that the popular networking site surpassed 100 million U.S. visitors in a single month, joining the elite list of sites (including Google and Yahoo!) that have also reached this milestone.

This major success led to another Facebook record as founder Mark Zuckerman reported they had reached 350 million users in total.

And the impressive stats don’t stop there.  ComScore also reported that Facebook took up 5.5% of all time spent online in the U.S. during the month of November.  Considering how big the “online world” actually is in terms of web pages, this was no small feat!  Check out this image:

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