5 Tips for Creating Pinterest Images That People Love to Share

social media how toDo you want to get more from your Pinterest marketing?

Are you looking to get more traffic, pins and repins?

If you want to make the most of Pinterest, you need to create images.

A great image can increase traffic, get you more pins and repins and improve your presence on Pinterest.

Below are 5 tips to help you create a Pinterest-friendly image.

#1: Use Relevant Labels on Your Images

Great Pinterest marketing starts with the images you publish on your blog or website. One of the first things you need to do is use a relevant label for the images you publish.

When someone pins an image from your website or blog post, the label that automatically appears in the description is the name you give your image. When you give your image a good name, it’ll automatically have a good description when someone pins it.

If someone pins your image without changing the image description, your image will still be effective.

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5 Ways to Improve Your Facebook Engagement

social media how toHaving trouble engaging your Facebook audience?

If your fans are not interacting with your brand and sharing your content, what value are they?

In this article, you’ll discover how to get more likes, comments and shares. I’ll reveal five strategies for Facebook posts that get your fans buzzing.

#1: Keep Your Updates Short

Research repeatedly shows that the longer a post is, the less engagement it will receive.

Blame it on Twitter, but people don’t have the time or patience to read anything over 140 characters anymore.

Results vary, but research shows that 100 characters or fewer seems to be the sweet spot. This will also allow for easy cross-posting on Twitter.

Want even more engagement? Let a photo do the talking.

starbucks

Posts with fewer than 140 characters combined with bold, beautiful photos get the most response.

According to Facebook, posts that include a photo album, picture or video generate about 180%, 120% and 100% more engagement, respectively.

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10 Creative Ways to Use Instagram for Business

social media how toAre you thinking about putting your business on Instagram?

Are you looking for content ideas for this increasingly popular mobile social platform?

Read further to discover how you can use Instagram to give your business extra visibility and better engage with the Instagram community.

What Is Instagram?

Instagram is a free mobile photo-sharing app with 80 million users and counting. It has seen many changes lately.

Instagram was acquired by Facebook in April 2012, launched a redesign on iOS that includes a new “Explore” tab and is rumored to be developing a web presence (so that users can see photos online, not just on the mobile app).

instagram interface

A view of Instagram's interface in iOS.

Social media management platform HootSuite also recently announced the addition of Instagram to its app directory. This gives HootSuite users access to almost all of Instagram’s features, which include searching, viewing and liking content, adding comments and sharing photos to other social platforms.

Clearly, Instagram is an up-and-coming photo-focused social platform not to be ignored. So what can your brand do with it?

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5 Ways to Improve Your Facebook News Feed Exposure

social media how toDoes your business have a Facebook page?

Getting your posts seen by your fans should be a top priority.

But in order for your fans to see what you post on Facebook, they must first interact with your posts if you have any hope of getting a bottom-line return on investment from Facebook.

Why EdgeRank Matters on Facebook

Facebook has a news feed algorithm (often referred to as EdgeRank) that hides a significant portion of your updates from your fans, even when you’re getting good interaction. Most pages aren’t reaching a very high percentage of fans.

PageLever’s seminal research on this topic revealed that the average page only reaches 7% of its fans daily.

When some marketers see this, their knee-jerk reaction is to use ads to acquire more new fans. But if you already have a decent fan base, it makes more sense to first focus on reaching your fans before you shift your focus to growing your audience.

In this article I’m going to share with you the tips learned by examining a recent social media success story.

BrandGlue‘s client Jackson Kayak was only reaching 20.1% of their fans in January 2012, but they were able to increase that to 39.8% within 3 months. They accomplished this by using the same tips shared in this article.

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Facebook Marketing Mistakes: What to Avoid and Why

Are you struggling to make Facebook marketing work for your business?

Many marketers don’t know how to connect with their audience on Facebook in a meaningful way for their business.

To learn how to get Facebook marketing right, I interview Brian Carter for our new Social Media Marketing podcast.

More About This New Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a brand-new show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Brian Carter, author of The Like Economy and LinkedIn for Business.

Brian shares insights into the common struggles and misconceptions marketers have with Facebook marketing today.

You’ll learn what to focus your efforts on and a few simple tactics that work.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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5 Ways to Grow Your Exposure With Instagram

social media how toWondering if the rapidly growing Instagram photo sharing community could benefit your business?

As teens quickly migrate to Instagram, could their photo sharing addictions include your pictures?

Instagram was the smartphone photo sharing tool of choice long before its acquisition by Facebook and the release of an Android version. And it’s growing faster than ever.

What Is Instagram?

instagram

Instagram makes sharing pictures easy.

Instagram is a free application for iPhone or Android that lets people take photos, apply filters to change the look of the photos and then share them. Users can share them on Instagram while also choosing to share them to Facebook, Twitter, Tumblr and Foursquare.

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Copyright Fair Use and How it Works for Online Images

social media viewpointsYou’ve heard the adage that a picture is worth a thousand words, but when that picture is protected by copyright, the picture is only worth three words: cease and desist.

OK, that’s kind of a lawyer joke. But it illustrates how protective people are about finding their images used online without permission.

Copyright laws were established not to give the author the right to deny their work to other people, but instead to encourage its creation.

Article I, Section 8, clause 8, of the United States Constitution states the purpose of copyright laws is “to promote the Progress of Science and useful Arts, by securing for limited times to Authors and Inventors the exclusive Right to their respective Writings and Discoveries.”

It’s a delicate balance between the rights of the creator and the public’s interest. When in conflict, the balance tips more heavily toward the public’s interest, which is often contrary to what the creator believes to be fair or just.

This article will cover exactly what copyright is and what it covers.

And then we’ll look at the concept of fair use as it pertains to using images online. The goal here is to better understand how to use images others create in a way that is both respectful of the author’s ownership rights and allows others to use it.

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7 Essential Design Elements for Great Business Blogs

When people hear the word design, they sometimes think only of making something look good, using colors and graphics to add interest. But on the web, and especially on a blog, design has a purpose: to grab readers when they arrive, make it easy for them to get what they want, and create trust through a consistent and professional look.

A well-designed business blog:

  1. Uses visual interest to make posts easy to read
  2. Brands your business in a consistent way
  3. Places useful information in places where it is easy to find
  4. Isn’t cluttered with things that aren’t helping you promote your business
  5. Makes it easy for readers to do what you want them to do

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