26 Mobile Apps to Improve Your Business and Networking

social media toolsHave you been spending more of your mobile time using smartphone apps than browsing the web?

Suffice it to say, you’re not alone.

There are more than a million apps available and according to Sunil Gupta,”Users spend on average, 82% of their mobile minutes with apps and just 18% with web browsers.”

In this article, you’ll find apps to consider using to help you with your business and social activities.

Due to the enormous number of apps to choose from, I focused on apps that are convenient and provide social value.

Note: For consistency, all screenshots were taken from iTunes app store. I also looked for apps available on both iPhone and Android—and if not identical products on both platforms, another one with similar functionality would be available (see #3 for example).

Here are 26 apps, an A-Z guide to help you conduct business and network while on the go.

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10 Creative Ways to Use Instagram for Business

social media how toAre you thinking about putting your business on Instagram?

Are you looking for content ideas for this increasingly popular mobile social platform?

Read further to discover how you can use Instagram to give your business extra visibility and better engage with the Instagram community.

What Is Instagram?

Instagram is a free mobile photo-sharing app with 80 million users and counting. It has seen many changes lately.

Instagram was acquired by Facebook in April 2012, launched a redesign on iOS that includes a new “Explore” tab and is rumored to be developing a web presence (so that users can see photos online, not just on the mobile app).

instagram interface

A view of Instagram's interface in iOS.

Social media management platform HootSuite also recently announced the addition of Instagram to its app directory. This gives HootSuite users access to almost all of Instagram’s features, which include searching, viewing and liking content, adding comments and sharing photos to other social platforms.

Clearly, Instagram is an up-and-coming photo-focused social platform not to be ignored. So what can your brand do with it?

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5 Ways to Grow Your Exposure With Instagram

social media how toWondering if the rapidly growing Instagram photo sharing community could benefit your business?

As teens quickly migrate to Instagram, could their photo sharing addictions include your pictures?

Instagram was the smartphone photo sharing tool of choice long before its acquisition by Facebook and the release of an Android version. And it’s growing faster than ever.

What Is Instagram?

instagram

Instagram makes sharing pictures easy.

Instagram is a free application for iPhone or Android that lets people take photos, apply filters to change the look of the photos and then share them. Users can share them on Instagram while also choosing to share them to Facebook, Twitter, Tumblr and Foursquare.

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13 Tips to Combine Photos and Social Media for Greater Exposure

social media how toAre you looking for new ways to help your business stand out with social media?

Are you wondering why Pinterest is so popular?

The answer is pictures!

Photos are the perfect social media marketing tool for small- and medium-sized businesses.

Why Use Photos?

Photos are eye-candy that attract and engage readers with your offering. As the Jack (or Jill) of all trades, small business owners tend to have limited budgets—and more importantly, time—to promote their business. Therefore, each marketing element must effectively drive results.

With Pinterest‘s recent growth and Facebook’s purchase of Instagram, now’s the time to expand your social media content with photos.

To put this in perspective, Pinterest has experienced exponential growth as tracked by Nielsen, passing Tumblr and Flickr.

Concurrently, Instagram‘s growth trend monitored by Experian Hitwise has also taken off. Furthermore, don’t overlook older photo social media options like Facebook, Twitter and blogs.

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26 Tips for Using Images to Engage Fans and Followers

social media how toYou’ve heard this: A picture is worth a thousand words.” But can it actually help you engage with customers and prospects?

In this post, I’ll share ways you can ensure your images provide the best experience they can; ones that will help keep the conversation flowing.

Among the topics covered in this post are tools, tips and strategies that can be used to enhance the visual representation of your business.

As I’ve done in the other posts in the 26 Tips series, this post provides an easily digestible A-Z guide to which you can return time and again.

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8 Creative Ways Posterous Groups Can Bring People Together

social media toolsAre you looking for an easy way to foster internal social communications at your company? Perhaps you’re seeking a simple way to build a community with your customers?

Here’s the good news: A new (and free) tool may be just the solution you’re looking for.

Looking for Something New?

Collaboration, innovation and communication—all three have become corporate buzzwords. But they are also critical components to any company’s success. These are three areas where organizations are constantly looking for new ideas and social media tools are increasingly playing a larger role in that process.

Businesses have a need to communicate. They’re always looking for new and different ways to foster collaboration among employees and ways to innovate—faster and more efficiently. “How can we come up with new ideas while using the least amount of resources?”

The list of tools that can fulfill these needs is long, but Posterous Groups, a recently launched social media tool (that’s free), should be considered as a way to meet these business needs.

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Important Social Media News From Around the Web

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Launches New Pages: Facebook users are now discovering the new Facebook page design. Admins can preview the new design and have the option to upgrade now, or wait until March 1st when all pages will be automatically upgraded to the new design. Here’s a summary of the latest important changes to your Facebook business pages:

  • Page admins can now get notifications when fans interact with their page or posts
  • There’s a place to showcase photos along the top of your page
  • There’s a news feed for your page
  • Page admins now have the ability to Like and post on other pages as your page

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