5 Ways Marketers Can Use Instagram
Have you noticed how more marketers are using images in their social media marketing?
Would you like to know how your business can use the popular sharing site Instagram?
In this article, I will show you five ways to use Instagram to enhance your marketing.
Why Instagram?
In the last few years, the use of Instagram by companies has skyrocketed. With millions of users, Instagram has become the perfect opportunity for brands to get quick messages and photos to their target audiences.
When Instagram started out, it was simply a way to post pictures with your fans and did not have a lot of marketing value.
However, in the last few years Instagram has proven to be an effective platform for marketers to reach a new audience in a way the audience wants to be marketed to: with visuals and short messages.
Search for "marketing" on Instagram.
When creating your marketing strategy, do not forget about this great—yet underutilized—platform. 
9 Tips for Running Successful Facebook Contests
Have you considered using a Facebook contest?
These days, it seems like just about everyone is giving away something on Facebook.
iPad or $100 gift certificate, anyone?
Keep reading to learn nine tips for making Facebook contests more successful.
Do Contests Really Work?
Some business owners recognize that contests can increase the number of people who Like their business, and even more importantly, they realize that contests can provide valuable customer information. Then there are the business owners who complain that Facebook contests “just don’t work.”
So do contests work or not?
They do—but only if you do them the right way, with a reason for your fans to want to interact, a good prize and a clean design like Pocono Mountains features in their latest contest.
Pocono Mountains offer an interactive contest where fans are asked to create a "life's greater" equation then enter for a chance to be featured on a billboard in Philly and/or NYC.
9 Ways to Use Social Media to Launch a Book
Wondering how to get people excited about your book? Do you want people actively sharing your book with their friends?
In this article I’ll reveal some of the social media techniques I used to get thousands of people excited enough about my new book Launch: How to Quickly Propel Your Business Beyond the Competition that they shared it with friends and peers.
By the way, you don’t need to have a book to benefit from these tactics.
Why Social Media for Books?
Back in the old days, book promotion heavily relied on the traditional press. I remember the challenge of promoting my first book (Writing White Papers) back in 2006. I had to work with journals and print magazines—and their long editorial cycles. I also needed to speak at physical events and perform many other time-consuming tasks.
How to Run a Successful Social Media Contest
Are you planning to run a social media contest (like this one)?
Today it’s possible for anyone to achieve success engaging consumers online, thanks to the growing popularity and relative ease of execution of social media promotions.
The fact that anyone can run a promotion doesn’t mean that everyone should, and it certainly doesn’t mean that a promotion guarantees social media success. However, if executed as part of a comprehensive social media strategy, social media contests can produce tremendous results no matter how large or small your business.
So if you’re thinking of running a contest or sweepstakes, here are some key considerations.
