How B2B Marketers Use Social Media: New Research

social media researchDo you primarily market to other businesses?

Are you wondering, “How does social media work differently for B2B businesses?”

In the 2012 Social Media Marketing Industry Report, Mike Stelzner asked marketers how they’re using social media.

More than 1900 business-to-business (B2B) marketers shared their insights on what’s working with social media marketing and where they’d like to improve.

In this article I’m going to focus on those areas where B2B marketers have significantly different experiences than their consumer-focused counterparts.

Let’s dig in.

104 comments

 
 

7 Creative Social Media Marketing Mini Case Studies

social media reviewsAre you looking for some creative social media marketing ideas from businesses?

Look no further.

This article highlights seven mini case studies of businesses that have stood out by implementing innovative social media marketing practices.

You’ll find inspiration for your social media marketing efforts here.

So let’s dive in!

#1: Sharpie

Sharpie is the permanent marker company. Through social media and other marketing efforts, this company has taken an ordinary commodity and turned it into a common noun.

50 comments

 
 

Win Free Tickets to Social Media Success Summit 2012

social media reviews

***UPDATE*** Congrats to Joy Dekkers and Taylor Howe, the winners of this free ticket contest. See Joy’s winning comment here.

Want to win a free ticket to the largest online social media marketing event of the year?

Social Media Examiner has worked hard to bring you our fourth-annual Social Media Success Summit. This is our best event ever! And we’ve come up with a fun way to get you involved.

First, what is this event?

Social Media Success Summit 2012  is a large online conference dedicated to helping marketers and business owners master social media marketing.

More than 1400 businesses have already signed up, including Wells Fargo, Motorola, Kraft Foods, Fox Broadcasting, Autodesk, Salesforce.com, Hubbell, American Heart Association, NASA, Marriott, Vanguard, HP, Verizon Wireless, McGraw-Hill, and hundreds of smaller businesses.

Twenty-seven of the world’s most respected social media experts will share their strategies with you.

207 comments

 
 

5 Social Media Tips for Finding and Engaging Your Target Audience: New Research

social media researchDo you know where your customers and prospects spend time online?

Marketers have long relied on market research to determine where to spend their advertising dollars on television, radio and print advertisements.

In the last few years, research organizations have begun providing intelligence on how consumers behave on social networks.

The following article is based on new social media research studies.

These findings will help you better strategize your company’s social efforts to match your customers’ behaviors.

#1: Know Where Your Customers Spend Their Time

Three recent research studies show active Internet users spend anywhere from 16% to nearly 25% of their online time on social networks.

98 comments

 
 

5 Social Media Marketing Trends: New Research

social media researchAre you being asked to prove the value of social media for your business?

Do you struggle to accurately measure the return on investment (ROI) of your social media marketing?

You’re not alone. Several new research studies reveal that marketing managers are under increased pressure to show measurable results from their social media efforts.

But these same managers indicate that measuring the returns is one of their top two challenges for 2012.

See how your experience compares to others in the industry.

98 comments

 
 

9 Small Business Social Media Success Stories

social media reviewsAre you curious what small businesses are doing to achieve success with social media marketing? Look no further.

This article highlights nine small businesses of various sizes and industries that have transformed their online presence with innovative social media marketing practices.

You’re guaranteed to find inspiration for your social media marketing efforts here.

These tactics will work for just about any business—from solopreneur to multi-employee manufacturer. So let’s dive in!

79 comments

 
 

Win Free Tickets to Small Biz Success Summit 2012

social media reviews**UPDATE: We have announced our two winners. The winner of the comment/blog portion of the contest, receiving two tickets to Small Biz Success Summit is Paulette Salvia, read her comment here.

The winner of the Twitter contest is Ali Goldfield. Thanks to everyone who participated in the contest. We look forward to seeing you all at the Summit.**

Want to win a free ticket to the largest online social media marketing event for small businesses?

Social Media Examiner has secured some of the top names in the industry to bring you Small Biz Success Summit.

And we’ve come up with a fun way to get you involved.

First, what is this event?

Small Biz Success Summit 2012 is a large online conference dedicated to helping small businesses master social media marketing.

More than 800 small businesses have already signed up—people just like you.

171 comments

 
 

Finalists: Top 10 Social Media Blogs 2012

social media reviewsWe received over 570 nominations for our third-annual Top 10 Social Media Blogs contest (the blogosphere’s biggest contest for social media blogs).

The list of 20 finalists is pretty impressive! Take a look for yourself below.

The Judges: Our judges include Andy Sernovitz (author, Word of Mouth Marketing & CEO, SocialMedia.org), Rick Calvert (CEO, BlogWorld) and Michael Stelzner (CEO, Social Media Examiner & author, Launch). They are currently finishing up their reviews of these sites.
andy sernovitrick calvertmike stelzner

Here are the finalists (in alphabetical order):

103 comments

 
 

7 Reasons to Rethink Your Blogging Strategy: New Research

social media researchIs your business working with bloggers?

Do you blog?

This article examines new research that shows blogging is here to stay.

Like many social media tools, blogs have seen a steady increase in numbers and influence over the last several years.

Note the growth charted by Invesp. On Dec. 2, 2011, that number was 178,637,835 (according to BlogPulse).

Number of Blogs Grows

blogs according to technorati

14 million blogs were added since July 2011 (as of 12/2/2011).

109 comments

 
 






Check out the Social Media Marketing Podcast!
Check out our Blogging workshop!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report
Check out our sister publication: My Kids' Adventures