Instagram Platform Ripe for Marketers Shows New Research

social media research

Are you wondering how the social media landscape is changing for users?

Wondering where you should focus your social media activities?

Pew Research has released a brand-new study, which shows how American users have diversified their social media use.

Here are four noteworthy ways social media use is changing for American users:

#1: Facebook—Still Popular, but not Always “Platform of Choice”

The Pew study indicates that overall, Facebook continues to be a favorite, but 42% of online adults use two or more social networks. Among those who use just one social platform, 8% use LinkedIn, 4% use Pinterest and 2% use Twitter or Instagram as their platform of choice.

pew-social-media-platform-use-graph

Facebook still popular, but the grass is getting greener on the other side.

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Mobile Social Media Exploding According to New Research

social media research Are you looking for the latest trends in social media marketing?

Has your business kept up with the growing mobile social media opportunities?

New research seems to show all roads leading to mobile. Whether we’re talking about Facebook, YouTube or the latest new toy, Snapchat—research shows that well-executed mobile strategies will offer the biggest payoff for marketers.

Here’s a summary of the latest research…

#1: Facebook Mobile is the Largest Source of Social Traffic

According to Shareaholic’s Social Media Traffic Report (October 2013), publishers saw average referral traffic from Facebook mobile grow 253% between September 2012 and September 2013!

There are two reasons for this. First, as of September 2013, 874 million people used Facebook’s mobile app, up by 45% from the year before. Second, smartphone use has reached critical mass here in the U.S. (53% of Americans are smartphone owners).

mobile-referral-traffic

Mobile is a powerful source of social traffic.

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7 Reasons Not to Put All Your Eggs in the Twitter Basket

Are you too Twitter-obsessed in your social media approach?

Twitter’s role as a Magic 8 Ball for our shared culture is unrivaled, and it has almost single-handedly ushered in the era of real-time search and social customer relationship management.

But Twitter is the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience.

Don’t get me wrong. I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel.  Twitter indeed should be part of almost every company’s social media tool kit. (See the great post here on how to methodically grow a Twitter following.)

However, Twitter alone does not constitute social media, and you’d think it does given all the disproportionate attention being paid to it at conferences and in trade publications.  Let me provide seven reasons why you shouldn’t focus solely on Twitter…

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