As online publishing platforms and social networks have exploded in popularity, there is a new need to aggregate and search the dynamic “real-time” web.
New platforms hold much promise for marketers who want to understand trends and customer problems in real time. In this article I review three of the top real-time search engines (in no particular order), and each has a unique profile that fits certain use cases particularly well.
Salesforce is the dominant customer resource management (CRM) system, and according to the company, it’s used by more than 77,000 businesses.
In response to the increasingly social nature of the web and the need for collaboration, Salesforce has introduced a social and collaborative function for its users called “Chatter.”
You know the location wars are heating up when a simple search for “Foursquare vs. Gowalla” returns millions of results. And then there’s MyTown. Which of these is right for your helping your local business?
The two hottest location-based social networks—Foursquare and Gowalla—are taking different approaches to the market, and seeing unique uptake patterns as a result. While these companies have repeatedly said they don’t view each other as competitors, the activities on networks are similar.
What’s more, several other companies are making the case to be included in the discussion about the top location-based network, including Booyah’s MyTown, which has more users than Foursquare and Gowalla combined.
As with any new technology, social media has spawned its share of misconceptions and myths that keep people from interacting.
It’s time to debunk the big myths that are keeping business owners and marketers on the social media sidelines.
Myth #1: My Customers Aren’t on Social Media
Wow, if I had a dollar for every time I heard this one…. Seriously, this myth keeps more businesspeople from interacting with potential customers through social media than any of the others.
Do you know how your social media activities are driving offline sales? How many customers came into your store or called for more information after viewing your social media profiles?
Here’s one of the biggest questions for businesses: Will the time they spend interacting on Facebook and Twitter affect their sales? Though they spend the considerable effort necessary to create thriving social media communities, small business owners and marketers often fail to drive floor traffic, inbound calls, store sales, and other offline business success metrics.
But it doesn’t have to be that way. Savvy marketers will begin to tie the development of communities on social media networks to increased revenue if they implement a few of these simple steps that make sense for their specific business.