How Content and Social Media Equal Marketing Success

social media expert interviewIn this video I interview Joe Pulizzi, author of Get Content, Get Customers.  Joe is an expert in the world of content.

Listen to Joe explain why you must have a content marketing strategy before you have a social media strategy. Joe connects the dots between content and social media.  Be sure to check out the takeaways below.


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3 Simple Ways to Repurpose Your Blog Posts for More Exposure

social media how toHow many ways are you leveraging your blog posts?

Most people write a post and that’s the end of it. You’re probably syndicating your blog feed to the usual places: Facebook, Twitter and LinkedIn, at the very least. And that’s a good thing.

Yet there are many other ways to get more mileage out of your content.

As discussed in one of my prior articles, content syndication is just one part of the equation.  But to really get the most leverage from your blog, think about how many ways you can repurpose the content (and then syndicate the new formats to all the usual sites).

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3 New Ways to Use Twitter at Live Events

social media tools

If you use Twitter, chances are you’ve tweeted from a live event.  But there’s so much more Twitter can offer.  In this article, I’ll share three secrets you’ve likely never heard of…

But first, why do you attend offline events? Is it the lunch (invariably chicken and rice)? Maybe the dorky name tag? Or perhaps you’re lured to the junk contained in a $5 laptop bag made in China?

No, no and no. You go to events and conferences for something more than a snack and some SWAG.  You go to learn something and grow your personal network.

And in that regard, Twitter has a starring role.

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Top 5 Social Media Articles from 2009

The year is coming to a close and there’s been lots of great social media content developed.

Here are our top five articles (in order of popularity) from this year…

#1: Five Must Read Social Media Marketing Studies

Here’s a quick overview of the this article:

Study 1: By 2010, 26 Million (1 in 7) U.S. Adults Will Use Twitter Monthly

The study by eMarketer found the following: “In 2009, there will be 18 million U.S. adults who access Twitter on any platform at least monthly. That represents a 200% increase over 2008 levels. Usage will reach 26 million U.S. adults in 2010, a further 44.4% climb.

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How to Add Retweet Buttons in Your PDF Documents

Yes, Twitter is hot.  Have you noticed this growing trend: retweet buttons showing up on websites everywhere?

Did you know you can add retweet buttons inside your PDF files?  The benefit: readers can effortlessly share your great work with their Twitter followers—just by clicking a button in your PDF file.

Below I lay out how to do this in six simple steps.  By the way, if you like this article, please click the retweet button you see above.

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