Do you pay attention to the trends happening across the social web?
If so, you already know how the rules and landscape of social media marketing are always changing.
But what you don’t know may not only surprise you, but also may make you think twice about your social media strategy.
Here are four surprising social media research findings you should leverage for your social media strategy.
#1: Users ‘Like’ Facebook for Social Logins
When logging onto sites with a social network ID, research by eMarketer shows that a majority of users (51%) prefer to log in using their Facebook credentials.
In fact, professionals across all industries favored Facebook. Only 28% of users log in with Google+. Facebook is also the preferred social login network ID for 63% of global mobile users.
Are you looking for tools to create better visual content?
Creating compelling visuals for your social media marketing can be challenging.
In this article you’ll find just about every resource you need to create visual stories on all of the major social platforms.
The Big Picture
Visual content has become extremely important to marketers’ social tactics. That’s because of a growing consumer interest in images as evidenced by popular sites like Pinterest, Instagram and Snapchat.
People connect more emotionally with images than they do with text. In fact, customers are more likely to take action or make a decision when prompted with an image.
That means brands using visual social media content to drive a stronger message to their audience will naturally cut through the noise and rise to the top.
Here’s a lot of important stuff you need to know about visual content for social media marketing.
#1: Making the Case for Visual Content in Social Media
The use of visual content in social media has exploded, partly because it’s so easy to create and share images and video with a smartphone, and partly because images are more persuasive than text content. Here are some important reasons why you should include visual stories in your social marketing tactics.
Why Use Visual Content in Social Media Marketing?: Over at the Marketing Tech Blog, Douglas Karr breaks it down for us with an infographic (of course) to explain why any social marketing should be dominated by visuals.
Are your own search and social efforts aligned?
For many marketers, it’s not always clear how social media impacts search engine optimization.
In this article you’ll find numerous resources to help you understand how social media SEO works.
Why Social Media SEO?
It’s not enough to have a popular website with good content anymore. If you want better search engine results for your business, it’s time to look at how social media influences those results.
It used to be that SEO revolved around two things: using the right keywords, and the number of authoritative sites that linked back to your content via inbound links.
Then social media came along and changed everything.
Search engines have begun to incorporate social signals (Facebook likes, retweets, +1s and so on) to inform their search results.
The following articles dig a little deeper and explain what you need to do to make sure you succeed at social media and SEO.
6 Reasons Social Media Is Critical to Your SEO: If you need more clarity on how SEO and social work together, Stephanie Frasco explains on Social Media Today that the old days of website marketing are over and Google has found a newer, smarter way to measure the popularity of your website—social media.
How to Succeed at SEO With Social Media Marketing: On ExactTarget Amanda Nelson likens SEO and social media to peanut butter and jelly, the idea being that the two need each other to succeed. Dig in and enjoy the nuggets of wisdom and some best practices shared in a conversation between Amanda and her guest, Ray Grieselhuber.
Looking for the latest social media trends to inform your marketing?
Based on new research, here are five areas you should start paying attention to right away.
Note: This article is based on Exact Target’s 2014 State of Marketing Report, which shows top marketing objectives, priorities and concerns for 2014.
#1: Social Listening Becoming Important
More brands are beginning to really listen to their customers.
According to the report, 60% of marketers were using social listening strategies in 2013 and 24% plan to do so in 2014. The sad news is that only 31% of marketers think their social listening is fully effective.
Are you wondering how the social media landscape is changing for users?
Wondering where you should focus your social media activities?
Pew Research has released a brand-new study, which shows how American users have diversified their social media use.
Here are four noteworthy ways social media use is changing for American users:
#1: Facebook—Still Popular, but not Always “Platform of Choice”
The Pew study indicates that overall, Facebook continues to be a favorite, but 42% of online adults use two or more social networks. Among those who use just one social platform, 8% use LinkedIn, 4% use Pinterest and 2% use Twitter or Instagram as their platform of choice.
Has your business kept up with the growing mobile social media opportunities?
New research seems to show all roads leading to mobile. Whether we’re talking about Facebook, YouTube or the latest new toy, Snapchat—research shows that well-executed mobile strategies will offer the biggest payoff for marketers.
Here’s a summary of the latest research…
#1: Facebook Mobile is the Largest Source of Social Traffic
There are two reasons for this. First, as of September 2013, 874 million people used Facebook’s mobile app, up by 45% from the year before. Second, smartphone use has reached critical mass here in the U.S. (53% of Americans are smartphone owners).
Do you want to take your content marketing to a new level?
Content Marketing Institute and MarketingProfs just published their latest report, B2B Content Marketing: 2014 Benchmarks, Budgets and Trends – North America. The report shows two sides of content marketing.
Where Are We Headed?
On one hand, the industry is still growing and has a long way to go. On the other hand, things are looking up and confidence is growing as many marketers start to get it right!
What’s clear from the report is that the most successful B2B marketers are doing more! “More what?” you ask. Well, they’re spending more money, paying more attention to strategy, using more tactics and social media platforms and even producing more content.
What if you could rub shoulders and soak in knowledge from the social media pros you follow online?
Imagine networking with 2,000 fellow marketers in beautiful San Diego, California.
Now add the waterfront Manchester Grand Hyatt, an opening-night party on a naval aircraft carrier and 60 expert-led sessions.
You can now bring this vision to reality.
Introducing Social Media Marketing World 2014…
Social Media Examiner founder and CEO Mike Stelzner and his team have prepared the social media marketing conference of the year—Social Media Marketing World 2014!
Running from Wednesday, March 26 through Friday, March 28, 2014 in San Diego, California, this in-person conference is designed to offer outstanding content infused with a truly social experience.
Do hashtags make a difference?
What about sponsored stories?
There’s recently been ton of research to understand how Facebook marketing is helping (or hurting) businesses.
Here are five noteworthy Facebook findings we uncovered from the latest published research.
#1: 78% of U.S. Facebook Users Are Mobile
Facebook is at the center of a sizable shift to mobile. In the U.S. alone, 78% of all Facebook users (just shy of 100 million people) logged into their Facebook accounts via mobile this year (TechCrunch).
Research from eMarketer predicts that this number will continue to grow and by 2017, 154.7 million Americans will be using Facebook on their mobile devices.