Canadian grocery store chain Loblaws knew they had a great BBQ sauce based on customer comments. But they didn’t understand why sales were so dismal.
Until they invited customers to post product reviews on their website. Only then did they discover the problem was the bottle – it was too tall to fit in refrigerator doors! They redesigned the bottle and their sales immediately increased.
That’s user-generated content directly leading to an increase in sales. That’s the power of social media marketing.
Are you still sitting on the sidelines when it comes to social media marketing because you know you can’t control the conversations about your company, your products and your services? And because you have no idea how to respond to negative comments?
Listen to Joe explain why you must have a content marketing strategy before you have a social media strategy. Joe connects the dots between content and social media. Be sure to check out the takeaways below.
Have you asked this question: Is the time I invest with social media really worth it? Whether you’re new or an old hat with social media, chances are you’ve wondered if the time commitment is really worth the return on investment (ROI).
Make no mistake about it: a true investment of time and resources is necessary to see significant social media marketing success.
But the real question is, “Just HOW MUCH time is needed to see solid success?”
This question was recently answered in the new study, 2010 Social Media Marketing Industry Report, authored by Michael Stelzner. Based on the report findings, ROI is top of mind for most marketers using social media.
Let’s face it—we’re all looking for shortcuts to help manage our businesses and social media interactions more efficiently and effectively. One of the best ways to make your social media activities run more smoothly is outsourcing—having someone manage certain tasks for you.
But when it comes right down to it, there are certain things that shouldn’t be outsourced, and there are really good reasons why “you” need to be a part of your social media strategy.
In fact, if you’re thinking of hiring someone to manage your social media accounts and handle your online networking, you may want to think again, because you might end up with exactly the opposite of what you’re after.