3 Ways to Prepare Your Business for Social Search

social media how toIs your business ready for social search? In this article I’ll reveal what you need to know and what you need to do to prepare for social search.

The Emergence of Social Search

Earlier this year I predicted that this would be a breakout year for social search. It seems I was right—however, it’s unfolding differently than I expected, with Google leading the charge.

It turns out that Google is not going to sit back and allow Facebook to eat away at their search advertising revenue. Instead, Google has recently made some bold moves that all online marketers should be responding to.

What’s happened is Google recently changed its search algorithm that determines what type of online content is the most relevant—specifically placing greater emphasis on original social content.

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How Social Media Is Changing Publishing (a Merritt Colaizzi Interview)

social media expert interviewIn this video I interview Merritt Colaizzi, publisher of SmartBrief, a media company that aggregates content in more than 150 daily business publications covering 23 industries (including social media). We work with SmartBrief to help us promote our events.

In this interview, Merritt talks about how social media is changing the world of publishing and how social media will continue to change the publishing world. And you’ll also get an inside look at SmartBrief’s publishing model.

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