How to Triple Your YouTube Video Views With Facebook

social media how toDo you want more people to watch your YouTube videos?

Are you looking for an easy way to improve the quality of the content you share on Facebook?

All you need is some great content and a cool Facebook technique that I recently discovered.

A Quick Overview

This technique lets you automatically attach your videos to the updates that appear on Facebook after someone likes content on your website.

By leveraging Facebook’s Open Graph and using this technique, I’ve seen phenomenal results!

I shared this tactic with a brand operating in the travel industry and they generated more than one million aggregated views of their product videos on YouTube (and significant website traffic) in a matter of weeks.

marmara open graph exposure

By integrating this Open Graph tactic, Marmara, a French travel company, generated 93K likes on its website, which in turn generated 13 million impressions of their videos in the Facebook newsfeed! Not to mention the 16K clicks they got back to their website. All in just 2 weeks and for free.

115 comments

 
 

9 Facebook Marketing Tips From Top Experts

social media how toAre you looking for creative ways to improve your Facebook marketing?

Facebook continues to be the social media platform of choice for many businesses.

So we spoke with top Facebook experts to find out the hottest marketing tips businesses need to know today.

#1: Leverage videos more effectively on Facebook with Open Graph

emeric ernoult

Emeric Ernoult

My hottest tip is for those who sell products or services on their websites and have Like buttons attached to them: Share videos, not just still images!

Let me explain. When someone likes a product or service on your website, a story will be displayed on Facebook with a title, a description and an image. It will look like this:

facebook marketing

A story will be displayed on Facebook with a title, description and image.

But if you have a video of this specific product or service, you can make the stories published a lot more appealing!

103 comments

 
 

Facebook Timeline and What Marketers Need to Know

social media toolsAre you wondering how Facebook’s Timeline will impact your business and marketing?

Right now Timeline is currently limited to personal profiles and with no schedule set or promised for brand pages.

However, given Facebook’s history with design changes and how changes of this sort first get released to users and later on get applied to brands, it’s likely that Timeline is on the horizon for business pages as well.

This article will explore what the timeline means for marketers.

79 comments

 
 

Using Facebook Credits for Loyalty Programs and Beyond

social media viewpointsAt the Facebook f8 conference earlier this year, founder and CEO Mark Zuckerberg unveiled Open Graph as “the most transformative thing we’ve ever done for the web” and with that announcement, the disparate strands of the world wide web became more tightly woven.

At the time, and to my surprise, mention of Facebook Credits was minimal at best—but as more information becomes available, it’s my prediction that Facebook Credits will be the NEXT major step Facebook takes toward unifying the online experience from simple, social interactions to true social commerce (or when tied to Facebook commerce, labeled as fCommerce).

50 comments

 
 

How to Discover What’s Trending on Facebook

social media toolsSince Facebook announced the Open Graph API, the response has ranged from “Facebook is the future of the web” to “Facebook is ending privacy as we know it.”

Matt Schlict definitely believes the former.

Matt saw Open Graph API as an opportunity to connect people across the web—not just through personal connections, but also by their connection to the most popular content.  Instead of waiting for users to browse one of the 100,000 sites using a form of the Open Graph, he decided to post all of the most popular content in one place, on ItsTrending.com.

What Is ItsTrending.com?

Itstrending.com is a site that collects all of the content shared via Open Graph, and ranks it by the number of times it has been shared.  This guarantees that everything on the site is the most popular content of its kind.

29 comments

 
 








Pinterest
Check out the Social Media Marketing Podcast!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report
Get Your FREE Copy of the 2014 Social Media Marketing Industry Report
Wondering how your peers are using social media? Get this free report (50 pages, 80+ charts) and never miss another great article from Social Media Examiner.