Do you want to start cleaning up your online identity?
Your digital footprint is everything that shows up when people search for you online.
From images to comments and blog posts, this collective first impression can make or break your online reputation.
In this article, I share 5 tips for making sure your online presence reflects well on your brand or business.
#1: Check Your Facebook Privacy Settings
If you use your personal Facebook profile to promote your business, things from your personal life can become public very quickly. To maintain your privacy, it’s important to have your Facebook account set to friends only.
You may think that your account is already on lockdown, but Facebook privacy settings change often. Follow these steps to ensure your profile is ready for potential clients to see.
Specify the audience for future posts
As the default, all Facebook posts are set to Public, so before delving into the past, make sure you privacy-proof your future.
In the privacy settings of your Facebook profile, you can edit the Who can see my stuff? section to choose who’ll see your posts. The choices are Public, Friends, Only Me or Custom.
Reputation can affect purchase decisions and influence the growth or decline of a business.
Many businesses are using social media to develop online reputations, manage and respond during a crisis and monitor the conversation to prevent future crises.
Try searching your company and product names to make an assessment of your online reputation. What do you see in the top 10 search results?
What follows are three tips to help you manage your reputation with social media.
#1: Establish Your Online Reputation
When someone Googles your brand name, your business should be sitting right there on the first page waiting for the user. And yourbrandname.com shouldn’t be the only branded search result.
Twitter, Facebook, LinkedIn and other social brand pages should assist in owning the first search engine results page. Especially if you have a common name, owning your brand name search queries is important for users to find the right information.
Shashi shares how Twitter became a core component of Network Solutions’ social media strategy.
You’ll learn how Network Solutions uses Twitter to monitor and improve their reputation. And Shashi also shares some valuable tips for you to monitor your brand’s reputation online.
Be sure to check out the takeaways below after you watch the video.
After all, would YOU do business (knowingly) with a sketchy person?
But with the rise of social media comes new challenges for businesses of all shapes and sizes, especially when it comes to reputation: Who knows you and what do they know you for?
Are you helpful? Are you a great person to do business with? Are you a trusted resource or a product pusher?