Does your brand have a crisis response plan in place?
Do you know what tactics to use to defend your reputation online?
In this article, you’ll discover three examples of reputation crisis response and seven steps for defending your own reputation online.
Why Reputation Matters
A global survey by Deloitte ranks reputation as executives’ top strategic risk. The study found most reputation management programs don’t support their business strategy well.
It’s important to understand the way online conversations roll out.
Here are some key factors to consider:
- Anyone’s voice in social media can be heard.
- Companies can have more difficulties than individuals in avoiding bad news.
- Due to online social and web search, kindred spirits can easily become aware of others who share their criticisms.
- Bad news travels faster and further than good news.
Keep these factors in mind as we explore three case studies of companies with major reputation management problems and how they handled them.
How Buffer Responded to Crisis
Buffer, the online social media scheduling site, was recently severely hacked.
Buffer became aware of the problem very rapidly and took immediate action to handle the problem. You can see a full account of their actions during the 24 hours immediately following the hack on their blog.
They were quick to inform their customers of the problem and explain what they were doing to fix it before most of their customers were even aware there’d been an attack. Here is just one of the messages they sent via Facebook.
Do you want to start cleaning up your online identity?
Your digital footprint is everything that shows up when people search for you online.
From images to comments and blog posts, this collective first impression can make or break your online reputation.
In this article, I share 5 tips for making sure your online presence reflects well on your brand or business.
#1: Check Your Facebook Privacy Settings
If you use your personal Facebook profile to promote your business, things from your personal life can become public very quickly. To maintain your privacy, it’s important to have your Facebook account set to friends only.
You may think that your account is already on lockdown, but Facebook privacy settings change often. Follow these steps to ensure your profile is ready for potential clients to see.
Specify the audience for future posts
As the default, all Facebook posts are set to Public, so before delving into the past, make sure you privacy-proof your future.
In the privacy settings of your Facebook profile, you can edit the Who can see my stuff? section to choose who’ll see your posts. The choices are Public, Friends, Only Me or Custom.