Stand Out: How to Build a Following That Matters


Are you wondering how to stand out in the noisy online world?

Want to build your status as a thought leader?

To discover new ways how to stand out, I interview Dorie Clark.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Dorie Clark, author of Reinventing You and an adjunct professor at Duke University. She’s also a consultant and speaker. Her clients include Google and Microsoft. Her latest book is called Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It.

In this episode Dorie will explore how to stand out in the noisy online world.

You’ll discover why creating breakthrough ideas and becoming an expert are essential today.

podcast 146 dorie clark build a following that matters

Listen as Dorie Clark shares how to stand out and build a following that matters.

Share your feedback, read the show notes and get the links mentioned in this episode below.

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3 Ways to Prepare Your Business for Social Search


social media how toIs your business ready for social search? In this article I’ll reveal what you need to know and what you need to do to prepare for social search.

The Emergence of Social Search

Earlier this year I predicted that this would be a breakout year for social search. It seems I was right—however, it’s unfolding differently than I expected, with Google leading the charge.

It turns out that Google is not going to sit back and allow Facebook to eat away at their search advertising revenue. Instead, Google has recently made some bold moves that all online marketers should be responding to.

What’s happened is Google recently changed its search algorithm that determines what type of online content is the most relevant—specifically placing greater emphasis on original social content.

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UnMarketing: Stop Pushing and Praying, Start Pulling and Staying


social media book reviewsWhen marketing consultant Scott Stratten worked with the owners of a new restaurant, he recommended inviting residents of a nearby condo complex to a free dinner. Over two nights, the owners could get 150 people to start the buzz about the new restaurant in town.

But the owners balked at giving away free food, which they estimated would cost them several thousand dollars. Yet they had spent $5,000 on a magazine ad!

“How many customers did it bring in?” Stratten asked. “We don’t know,” they replied.

Does this sound familiar? Stratten calls this the “push and pray” marketing strategy. You push your ad out to thousands and even millions of people, and pray that some respond.

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How Big Brands Employ Social Media Marketing


social media interviewsI recently interviewed Andy Sernovitz, founder of the Social Media Business Council, an organization that includes many of the world’s largest brands such as Cisco, Coca-Cola, General Motors, Microsoft, Proctor & Gamble and Wells Fargo, just to mention a few.

Andy is also author of the book Word of Mouth Marketing and founder of GasPedal, a group that advises big brands such as TiVo, Dell, Sprint and Kimberly-Clark.

During this interview, you’ll gain insight into how large corporations are employing social media and you’ll also gain Andy’s insight into word-of-mouth marketing.

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How to Find Under-Tapped Social Media Channels


social media interviewsIn this video I interview Jay Berkowitz, author of The Ten Golden Rules of Internet Marketing Workbook.

Jay shares an innovative way to beat your competition using special social channels and critical tips on how to improve your social media marketing.

Be sure to check below for the other takeaways.

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Twitter Tips from Copyblogger’s Brian Clark (video)


social media expert interviewIn this interview, I speak with Brian Clark, founder of Copyblogger.com.  Brian reveals the different ways Twitter has improved his business.  In the video, you’ll also discover:

  • The common blogging and social media mistakes businesses make
  • How to succeed with social media and blogs
  • Where Brian finds inspiration for his blog
  • Tips for attracting opportunity to your business

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