How Big Brands Employ Social Media Marketing
I recently interviewed Andy Sernovitz, founder of the Social Media Business Council, an organization that includes many of the world’s largest brands such as Cisco, Coca-Cola, General Motors, Microsoft, Proctor & Gamble and Wells Fargo, just to mention a few.
Andy is also author of the book Word of Mouth Marketing and founder of GasPedal, a group that advises big brands such as TiVo, Dell, Sprint and Kimberly-Clark.
During this interview, you’ll gain insight into how large corporations are employing social media and you’ll also gain Andy’s insight into word-of-mouth marketing.

How to Find Under-Tapped Social Media Channels
In this video I interview Jay Berkowitz, author of The Ten Golden Rules of Internet Marketing Workbook.
Jay shares an innovative way to beat your competition using special social channels and critical tips on how to improve your social media marketing.
Be sure to check below for the other takeaways.
Twitter Tips from Copyblogger’s Brian Clark (video)
In this interview, I speak with Brian Clark, founder of Copyblogger.com. Brian reveals the different ways Twitter has improved his business. In the video, you’ll also discover:
- The common blogging and social media mistakes businesses make
- How to succeed with social media and blogs
- Where Brian finds inspiration for his blog
- Tips for attracting opportunity to your business










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How Big Brands Employ Social Media Marketing
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