Online Publishing: Lessons From Five Years at Social Media Examiner

Have you ever wondered how Social Media Examiner started?

Do you want to know the strategy behind this large online publishing platform?

For this episode of the Social Media Marketing podcast I’ll share how we built Social Media Examiner into what it is today.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode you’ll discover the business strategy behind Social Media Examiner, how we built a larger following and how it has been monetized over the years.

Share your feedback, read the show notes and get the links mentioned in this episode below!

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21 Business Blogging Tips From the Pros

social media how toDo you blog for your business?

Are you looking for exciting tips to streamline your blogging experience?

If so, keep reading.

We spoke with 21 top experts to find the hottest business blogging tips you need to know today.

Here they are…

#1: Treat Each of Your Articles as a Product

sme contributor leo widrich

Leo Widrich

Here is a tip that completely changed my blogging game recently. A friend sent me an email, stating that the quality of the posts on our Buffer blog was declining—and yes, she was right!

Since then, the whole team sat down and rethought our blogging strategy from scratch. What we came up with is something very simple, yet extremely powerful: Treat each of your articles as a product.

Since we started to do this, our traffic and our comments are going through the roof, and our overall feeling of happiness is too. Here are some of the points we derived from this:

  • A product is only useful if you know others want it. Validate an idea for a blog post in the same way. For example, before posting an article, we tweeted a question about whether anyone was interested in learning more about multitasking. The outcome? They sure were, and the post was a big hit.
  • A product is something that people would potentially pay for. Would they also pay for your articles? Simply starting to think, “Would anyone pay for reading this?“, immediately changed the quality. We started to add research on topics instead of just opinions, many more examples and in-depth coverage. That’s the only way we could provide value that someone might pay for (even though we don’t charge for it).
  • A product needs continual iteration. So does a blog post. Hit Publish, even if you have grammar mistakes, formatting errors and so forth. You can correct these things along the way. We had also neglected to reply to comments, which triggered less overall engagement such as tweets and shares. The simple solution—don’t!
box shipping in a warehouse

Treat each of your articles as a product. Image source: iStockphoto

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5 Tips to Becoming a Top Blog in Your Industry

social media how toHave you ever dreamed of becoming one of the top blogs in your space?

Are you wondering how some bloggers find success and why others struggle to survive?

If so, keep reading as I reveal five tips and techniques that have helped large blogs (such as Social Media Examiner) grow into influential and widely read publications.

First, Rethink What it Means to Blog

When I started Social Media Examiner back in October 2009, I made the decision not to call our site a blog.

Instead, I opted for the phrase online magazine.

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Opening Doors on Oct. 12th 2009

Hello!  Thanks for checking us out.

We’re dusting down the place and getting everything ready for our launch on October 12th, 2009.

What used to be science fiction is now reality…  On Monday, Oct. 12th, businesses all across the globe will be throwing their questions about the hottest topic of the day—social media—to live experts who will respond immediately over video, using nothing more than a web browser!

Be sure to check back then!

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