Do you rely on word of mouth to promote your business?
Are you wondering how to get more people to recommend your product or service?
To learn how to build a business that’s highly recommended, I interview Paul Rand.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
In this episode I interview Paul Rand, the CEO of Zócalo Group, an agency that specializes in digital, social and word-of-mouth marketing. He’s also the chief digital officer at Ketchum and former president of the Word of Mouth Marketing Association. Paul authored the book, Highly Recommended: Harnessing the Power of Social Media and Word of Mouth to Build Your Brand and Your Business.
Paul explores how your business can become highly recommended.
You’ll discover what motivates recommendations, the importance of targeting the right influencers online and the six steps to getting more positive recommendations for your business.
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