How to Build Your Credibility by Answering Questions

social media how to Do you want to use your in-depth experience to help others?

Are you a trusted resource?

Successful marketers spend time sharing what they know.

In this article I’ll share where you can answer questions from fans, customers and even strangers to build your credibility as a recognized resource.

Why Write Content That Answers Questions?

One of the easiest ways to create a solid community is to answer questions others have asked you before. Keep a running list of these questions and answer them via blog posts or social media. The right medium depends on the question.

The more information you can give, the more likely people will come to view you and your company as useful, trusted sources of information.

#1: Help Your Connections With Jelly

Jelly is a fairly new Q&A platform. It’s different from traditional forums in that it’s a smartphone app and uses photos or maps paired with questions. Users get or give answers, advice and guidelines in real time.

With Jelly, you can help your colleagues decide which headlines to use, do a little brainstorming or even help them find the best local pizza place.

jelly app

Ask and answer questions in real time.

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How Social Media Helped Cisco Shave $100,000+ Off a Product Launch

social media case studiesAs early as 2008, networking giant Cisco was well along in its social media evolution.  Back then you could find the company on Facebook, Twitter and YouTube.

Yet something was missing – the hard business case for social media.  Like most companies, Cisco knew it was benefiting from social media, but it couldn’t prove it.

The launch of a new router using only social media would provide the proof Cisco’s marketers were seeking.

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3 New Studies Show Value of Social Media & Businesses Slow Response

social media researchThere are some interesting studies surfacing lately in the world of social media.  Here’s a summary of three recent research findings covering the benefits of social media marketing, how forums help brands and how businesses are employing social media marketing.

#1: 50% of Small Businesses Say Lead Generation is Biggest Benefit of Social Networking

According to the “Small Business Marketing Forecast 2010” from Ad-ology, lead generation is the biggest benefit of social networking for U.S. small businesses.

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Social Media Marketing Lowers Acquisition Costs 39 Percent for TakeLessons.com

social media case studiesIt was a classic business beginning. Two friends, some margaritas, and maybe a little cocktail napkin scribbling.

In 2004, Steven Cox sat down with a fellow musician after a gig. Cox’s friend and his wife were expecting their first baby and hoping to buy a house. But as a musician and private instructor, he struggled with making ends meet.

“Playing music doesn’t necessarily pay all the bills, unless you have a really big contract or gig,” Cox says. “My friend was hanging flyers in drugstores and music stores but still not finding enough students.”

Cox, once a full-time musician, worked a day job in IT and management consulting at the time. When he suggested his friend go online to connect with aspiring musicians, the friend confessed, “I’m a musician. I don’t know anything about that.”

With that, Cox began orchestrating TakeLessons.com.

Today, TakeLessons is America’s leading music and voice lessons company—a position reached largely through social media marketing.

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