Imagine your online community is a group of hungry people who walk up to a table where you have a spread of finger foods and appetizers. That’s your online content.
By watching which items disappear quickly, you learn what your audience truly wants. That’s the content that satisfies their hunger. And that’s what you need to give them.
In this article I’ll show you 8 ways to discover what topics satisfy the hunger in your online community.
#1: Ask your community
Most businesses assume that they know what their online community wants to hear from them. There’s nothing like doing a reality check by asking your community directly. What you learn might surprise you.
This article will assist you in gathering the building blocks for a strong online community.
#1: Know Your Audience
Every business should begin its focus on its audience, the customers. No online community can exist without a firm foundation and if your online community is to truly succeed, you need to know the demographics of your target audience.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Announces Real-Time Analytics for Social Plugins: This gives Facebook page admins “access to real-time analytics to optimize Like buttons across both your site and on Facebook.” It’s another little upgrade to help you get more out of your Facebook marketing.
If you have a medium- to large-sized online network, you might have noticed some of your contacts have been developing their own communities in the form of private groups, forums or social networks that are a mixture of free or paid memberships.
The Pros of Creating Your Own Community
So with all of the existing communities out there, what’s the benefit of creating your own?
Driving Traffic to Your Site – Let’s say that you start a forum on your own domain. If you’re successful in creating a popular community, you’ll be driving a lot of traffic to your website. The traffic, in turn, will lead to the next benefit.
But first, it’s easy to pigeonhole WWE as fringe cable channel with a small group of die-hard fans, but you likely don’t know all the facts…
“WWE” ranked #3 for most searches on Yahoo! in 2009, behind only Michael Jackson and Twilight. (As I write this, WWE is the top-trending search term on Yahoo!) And WWE.com has more than 14 million average monthly unique visitors worldwide.
More significantly, WWE’s own social networking site has 610,000 registered users who participate in forums, comment on blogs, and consume the millions of photos and videos that WWE updates continuously.