Google+ Communities: What Marketers Need to Know

social media how toHave you heard about the new Google+ Communities?

Google+ Communities allow you to collaborate with others on topics you’re passionate about.

And it’s a great opportunity for marketers to network, engage and build the businesses they support.

This article will reveal everything you need to know about Google+ Communities and how to leverage them for business.

What Is a Google+ Community?

A Google+ Community is a place to meet and engage with people on topics you’re interested in. If you had trouble finding engagement on Google+ in the past, it’s time to take a second look and check out active communities on topics you care about.

Watch this video from Google+ to see how communities work.

Not only will you find great discussions going on, but you’ll also meet great people who share your interests. And this will help build your relationships and expand your network.

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How to Grow and Manage an Engaged Online Community

social media book reviewsDo you wear many hats at your place of business?

Do some of them have to do with reaching out to and interacting with your social media fans and blog readers?

If so, then you’re officially or unofficially performing the role of an online community manager.

If you’re doing it right, then it’s probably one of the most enjoyable jobs ever. You get to network with interesting people, make new friends, offer guidance, answer questions and so on.

But it’s not all sunshine and roses. At times you’re required to set and enforce the rules, issue warnings, deal with negative people and even ban members (when things get out of hand!).

In her book, Online Community Management for Dummies, Deb Ng shares her own extensive experience on how the different roles of a community manager work—especially as a customer advocate and brand loyalist.

Here’s what you need to know about the book.

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19 Ways to Build Relationships With Blog Comments

social media how toHave you ever left a comment on a blog?

How do you feel when the author replies?

As we’re all ushered into this age of social media, each and every one of us is looking for ways to form stronger relationships with our audience, especially with current and potential customers.

There are many ways to discuss how to cultivate and build relationships. I want to focus on blog comments—an often poorly understood and very underutilized tactic by individuals and businesses.

blog comment

Focus on your blog commenting strategy to build relationships.

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8 Creative Ways to Use Embeddable Tweets

social media how toWhat if your Twitter conversations could expand to include more people from your online community?

Now you can thanks to embedded tweets, a new feature from Twitter.

Sharing Tweets Outside of Twitter

Embedded tweets allow you to take a tweet or a conversation and post it on your website or in a blog post. You can use this feature to share your Twitter conversation with a larger audience.

But more than that, the embedded tweets have interactive features. From an embedded tweet, a visitor to your website or a blog post reader can:

  • Reply to the tweet and join the conversation.
  • Share the conversation with their Twitter community using retweet.
  • Mark the tweet as a favorite.
  • View the Twitter profile of the tweet author.
  • Follow the tweet author.
  • View tweet replies by clicking the tweet date.

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Why Community Is Essential to Business

social media expert interviewIn this video I interview Liz Strauss, founder and business strategist at SOBCon.

Liz shares why businesses need a community to exist today and what you need to know to successfully build one to develop your business.

Be sure to check out the takeaways below after you watch the video.

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8 Ways to Discover Content Ideas From Your Readers

social media how toAre you looking for creative ways to discover what your readers’ interests are?

Imagine your online community is a group of hungry people who walk up to a table where you have a spread of finger foods and appetizers. That’s your online content.

By watching which items disappear quickly, you learn what your audience truly wants. That’s the content that satisfies their hunger. And that’s what you need to give them.

In this article I’ll show you 8 ways to discover what topics satisfy the hunger in your online community.

#1: Ask your community

Most businesses assume that they know what their online community wants to hear from them. There’s nothing like doing a reality check by asking your community directly. What you learn might surprise you.

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6 Tips for Starting an Online Community

social media how toAre you considering building an online community? In order to build a strong community, there are a few key factors every business should take into consideration.

This article will assist you in gathering the building blocks for a strong online community.

#1: Know Your Audience

Every business should begin its focus on its audience, the customers. No online community can exist without a firm foundation and if your online community is to truly succeed, you need to know the demographics of your target audience.

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New Social Analytics: This Week In Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Announces Real-Time Analytics for Social Plugins: This gives Facebook page admins “access to real-time analytics to optimize Like buttons across both your site and on Facebook.”  It’s another little upgrade to help you get more out of your Facebook marketing.

facebook real time analytics

"You can use this real-time data to test the impact of button placement on Like Button CTR or identify the Open Graph image that generates the highest Like Story CTR."

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How to Create Your Own Social Networking Community

social media how toIf you have a medium- to large-sized online network, you might have noticed some of your contacts have been developing their own communities in the form of private groups, forums or social networks that are a mixture of free or paid memberships.

The Pros of Creating Your Own Community

So with all of the existing communities out there, what’s the benefit of creating your own?

Driving Traffic to Your Site – Let’s say that you start a forum on your own domain. If you’re successful in creating a popular community, you’ll be driving a lot of traffic to your website. The traffic, in turn, will lead to the next benefit.

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