Should You Use Radian6 for Social Media Monitoring?

social media toolsAre you befuddled by all the social media tools out there? Are you wondering if Radian6 is a good choice for your organization? Do you need a way to compare different vendors? Keep reading for a comprehensive review…

If you’re looking for a social media monitoring tool, you’ve probably noticed that it’s quickly becoming a confusing landscape. For those who are new to social media and looking for tools to manage their presence, it’s difficult to know how to compare one vendor to the next. Here’s the skinny on where Radian6 fits into the picture.

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Is HootSuite Pro a Smart Investment?

social media toolsHave you been wondering what’s so great about HootSuite’s new freemium model? Are you wondering if it’s worth the investment? Are you upset about having to pay for something that used to be free?

HootSuite just announced that they’ve passed their millionth user at the end of November, so it’s time to take a deep dive to see what HootSuite is doing and how it’s going to impact the social media space. Here’s a review of the latest and greatest with HootSuite’s new freemium service model.

Last fall, HootSuite announced that they were changing their business model to offer new “premium” services for business customers. All HootSuite users received a message asking them to choose a plan when they attempted to log in for the first time after the change.

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Are You Looking to Track Social Media Metrics?

social media book reviewsWhen Intuit wanted to analyze market sentiment about TurboTax, they used Radian6 to collect approximately 40,000 blog posts about Intuit and its competitors between January 1st and April 15th of 2008.

“None of [the team working on this project] felt artificial intelligence was going to come to their aid any day soon,” says Jim Sterne in his book, Social Media Metrics: How to Measure and Optimize Your Marketing Investment.

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Social Media Smackdown: WWE Headlocks Social Media

social media case studiesThink you know what World Wrestling Entertainment (WWE) is all about? You might be surprised to read about WWE’s emerging social media story.

But first, it’s easy to pigeonhole WWE as fringe cable channel with a small group of die-hard fans, but you likely don’t know all the facts…

WWE.com outperformed ABC.com, CBS.com, NBC.com, NASCAR.com, PerezHilton.com, NHL.com and UFC.com. More people attended Wrestlemania XXVI than the Super Bowl, held in the same stadium.

“WWE” ranked #3 for most searches on Yahoo! in 2009, behind only Michael Jackson and Twilight. (As I write this, WWE is the top-trending search term on Yahoo!) And WWE.com has more than 14 million average monthly unique visitors worldwide.

More significantly, WWE’s own social networking site has 610,000 registered users who participate in forums, comment on blogs, and consume the millions of photos and videos that WWE updates continuously.

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