However, there’s uncertainty around how to create a sustainable social media campaign, although the tools are plentiful and often free.
For Danny Brown, it wasn’t a sports car, Vegas trip or marathon run. He was inspired to set a different challenge for himself—to bring people together and raise money for worthy causes. And the response was very unexpected…
To celebrate his 40th, Brown and his wife spent a few days at Niagara Falls. Taking a break at a local café, they noticed an elderly woman come in by herself and order ice cream.
Brown wondered about her story.